Fulfilment outcome
One confirmed conversion afterwards fulfilled, cancelled, returned or left undone: the fact that says whether what was agreed actually happened.
You leave with The place a fact is captured and who provides it, the grain it is recorded at and therefore whether it may name a person, and what permission a consent change grants or withdraws.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
At what grain a fact is recorded
At what grain is a fact recorded, and may it therefore name a person?
Fulfilment outcome at grain Person.
What cannot be answered from here— 2
These are part of the job and reach nothing from here. That is the model being honest about a gap rather than filling it.
- no pathWho provides the place a fact is captured
Where is a fact captured, and who provides that place? - no pathWhat a consent change bears on
What permission does a consent change grant or withdraw, and which campaigns require it?
The same job, from elsewhere
- Web visit
- Email engagement
- SMS engagement
- Paid media click
- Social and video engagement
- Print, mail and broadcast
- Consumer authentication
- Partner handoff
- Lead submission
- Conversion
- Public social conversation
- Window elapsed
- Propensity score
- Referral
- Paid impression
- Search impression
- Assistant answer
- Assistant citation
- Brand mention
- Crawl
- Consent change