umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Campaign Purpose sits, and everything a road reaches from it. One of its 7 campaign purposes.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Campaign Purpose

Brand Building

CMP-001

Build or strengthen awareness, memory, and preference for a brand or proposition.

Compose from here— 1

Brand Building can stand in one role across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Intelligence, Campaign, Goals · the question

Related— 1

grounds on →CampaignEntities

Pointed at by— 4

is advised by →Brand IntelligenceIntelligence
is advised by →Category IntelligenceIntelligence
is advised by →Influence IntelligenceIntelligence
is advised by →Competitive IntelligenceIntelligence