Which reading does a rate take as its numerator, and which as its denominator?
Asked from Frequency, a Metrics: The average number of times a placement was delivered to each person it reached: deliveries over distinct people. Too few and the message does not register, too many and the spend is wasted, so it is read against a band rather than in one direction.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 metric reached
The whole answer is drawn here; the file beside it carries it away.
Frequencytakes as numerator →Ad Impressionstakes as denominator →Reach
Drawn as a chain ·how this question is walked