Which reading does a rate take as its numerator, and which as its denominator?
Asked from Click-through Rate, a Metrics: Paid media clicks over paid media impressions delivered in the period.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 metric reached
The whole answer is drawn here; the file beside it carries it away.
Click-through Ratetakes as numerator →Ad Clickstakes as denominator →Ad Impressions
Drawn as a chain ·how this question is walked