Which instrument does a rate count in its denominator?
Asked from Opt-out Rate, a Metrics: Withdrawals of permission over deliveries on one channel in the window: the share of people reached who asked not to be reached that way again.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 signal reached
The whole answer is drawn here; the file beside it carries it away.
Opt-out Rate counts in denominator Email Engagement.
Drawn as a sentence ·how this question is walked
What a rate is counted against, from elsewhere— 28
- First-Time Visit Share
- Qualified Visit Rate
- Content Engagement Rate
- Video Completion Rate
- Form Start to Submit Rate
- Conversion Flow Completion Rate
- Fulfilment Rate
- Account Activation Rate
- Lead to Conversion Rate
- Lead to Modelled Conversion Rate
- Attributed-Conversion Share
- Referral Conversion Rate
- Cost per Lead
- Cost per Conversion
- Paid Search Efficiency
- Email Engagement Rate
- SMS Engagement Rate
- Organic Visibility Share
- Citation Rate
- Mention Rate
- Share of Voice
- Schema Coverage
- Advocacy Rate
- Position
- Hallucination Rate
- Post-Citation Click-through Rate
- Lapse Rate
- Likely-to-Lapse Rate