Through which channel does a tactic reach people, and on which surface?
Asked from Win-back email, a Tactics: An executable approach within a retention campaign: a triggered email to a lapsed or at-risk consumer, carrying an offer, measured at the send.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
1 surface reached
The whole answer is drawn here; the file beside it carries it away.
Win-back emailuses channel →Emailuses surface →Email Inbox
Drawn as a chain ·how this question is walked