# The model's rows as individuals and SKOS concepts, its assertions as triples, and the artifact's provenance.
# Generated by scripts/build_from_ground.py from the ground it names; do not edit.
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix sh: <http://www.w3.org/ns/shacl#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix prov: <http://www.w3.org/ns/prov#> .
@prefix umi: <https://umi-graph.com/ns#> .

<https://umi-graph.com/#dataset>
  a prov:Entity ;
  rdfs:label "Marketing Intelligence Graph" ;
  prov:wasDerivedFrom <https://umi-graph.com/#ground> ;
  prov:wasGeneratedBy <https://umi-graph.com/#build> .

<https://umi-graph.com/#ground>
  a prov:Entity ;
  rdfs:label "the registry and the knowledge ledger, in canonical form" ;
  umi:sha256 "41e5ae2789c55ea2cd0129128b18f34a5e90859a419542f53ad3a8691fd09783" .

<https://umi-graph.com/#build>
  a prov:Activity ;
  rdfs:label "scripts/build_from_ground.py" ;
  prov:used <https://umi-graph.com/#ground> .

<https://umi-graph.com/entities/consumer/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Consumer" ;
  skos:notation "ENT-001" ;
  dcterms:identifier "ENT-001" ;
  skos:definition "A person the brand markets to, at the person grain: known or anonymous, in any state of relationship." .

<https://umi-graph.com/entities/campaign/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Campaign" ;
  skos:notation "ENT-002" ;
  dcterms:identifier "ENT-002" ;
  skos:definition "A bounded marketing effort with a purpose, a budget line and a run window: the unit spend and outcomes are attributed to." .

<https://umi-graph.com/entities/digital-asset/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Digital Asset" ;
  skos:notation "ENT-003" ;
  dcterms:identifier "ENT-003" ;
  skos:definition "A creative file or module that can be placed: an image, a video, a document, a component." .

<https://umi-graph.com/entities/engagement-event/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Engagement Event" ;
  skos:notation "ENT-004" ;
  dcterms:identifier "ENT-004" ;
  skos:definition "One consumer engagement: the fact the measurement chain is built around." .

<https://umi-graph.com/entities/surface/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Surface" ;
  skos:notation "ENT-005" ;
  dcterms:identifier "ENT-005" ;
  skos:definition "A place an experience is delivered and an engagement can be observed." .

<https://umi-graph.com/entities/content-type/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Content Type" ;
  skos:notation "ENT-006" ;
  dcterms:identifier "ENT-006" ;
  skos:definition "A governed template a piece of content is built from: what kind of page, asset or message it is." .

<https://umi-graph.com/entities/technology-platform/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Technology Platform" ;
  skos:notation "ENT-007" ;
  dcterms:identifier "ENT-007" ;
  skos:definition "A system in the marketing stack that delivers, captures or analyses engagement." .

<https://umi-graph.com/entities/vendor/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Vendor" ;
  skos:notation "ENT-008" ;
  dcterms:identifier "ENT-008" ;
  skos:definition "A company the operation buys media, data or services from." .

<https://umi-graph.com/entities/measure/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Measure" ;
  skos:notation "ENT-009" ;
  dcterms:identifier "ENT-009" ;
  skos:definition "A defined quantity read from signals: a metric, a KPI, a goal's number." .

<https://umi-graph.com/entities/brand/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Brand" ;
  skos:notation "ENT-010" ;
  dcterms:identifier "ENT-010" ;
  skos:definition "The name, marks and reputation consumers hold beliefs about and choose between: what awareness, sentiment and a mention are of." .

<https://umi-graph.com/entities/product/#term>
  a <https://umi-graph.com/entities/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/entities/#set> ;
  skos:prefLabel "Product" ;
  skos:notation "ENT-011" ;
  dcterms:identifier "ENT-011" ;
  skos:definition "The thing the brand offers and a consumer buys or uses: what an offer prices, a fulfilment delivers and a review is about." .

<https://umi-graph.com/time-windows/campaign-flight/#term>
  a <https://umi-graph.com/time-windows/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/time-windows/#set> ;
  skos:prefLabel "Campaign flight" ;
  skos:notation "TMW-001" ;
  dcterms:identifier "TMW-001" ;
  skos:definition "The bounded interval a campaign runs in, with an explicit start, end and time basis; the window every evaluation of that campaign is scoped to." ;
  skos:altLabel "Flight" ;
  umi:exemplar true .

<https://umi-graph.com/time-windows/evaluation-window/#term>
  a <https://umi-graph.com/time-windows/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/time-windows/#set> ;
  skos:prefLabel "Evaluation window" ;
  skos:notation "TMW-002" ;
  dcterms:identifier "TMW-002" ;
  skos:definition "The interval of inactivity after which a person who was interested or evaluating is read as having stepped back, and the acquisition journey returns them a rung. Its length is set per journey and its clock starts at the last qualifying act." ;
  umi:exemplar true .

<https://umi-graph.com/time-windows/activation-window/#term>
  a <https://umi-graph.com/time-windows/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/time-windows/#set> ;
  skos:prefLabel "Activation window" ;
  skos:notation "TMW-003" ;
  dcterms:identifier "TMW-003" ;
  skos:definition "The interval after commitment within which a person is expected to reach first use; when it closes with nothing done, the onboarding journey reads them as never activated." ;
  umi:exemplar true .

<https://umi-graph.com/time-windows/lapse-window/#term>
  a <https://umi-graph.com/time-windows/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/time-windows/#set> ;
  skos:prefLabel "Lapse window" ;
  skos:notation "TMW-004" ;
  dcterms:identifier "TMW-004" ;
  skos:definition "The interval of inactivity after which an account holder who was at risk or likely to lapse is read as lapsed. It is the clock the retention journey's timed moves count over, and the denominator's edge for every rate that measures leaving." ;
  umi:exemplar true .

<https://umi-graph.com/time-windows/advocacy-window/#term>
  a <https://umi-graph.com/time-windows/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/time-windows/#set> ;
  skos:prefLabel "Advocacy window" ;
  skos:notation "TMW-005" ;
  dcterms:identifier "TMW-005" ;
  skos:definition "The interval within which an advocate is expected to bring someone in again; when it closes without a referral, the advocacy journey reads them as kept but no longer advocating." ;
  umi:exemplar true .

<https://umi-graph.com/geographies/market/#term>
  a <https://umi-graph.com/geographies/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/geographies/#set> ;
  skos:prefLabel "Market" ;
  skos:notation "GEO-001" ;
  dcterms:identifier "GEO-001" ;
  skos:definition "A governed market a campaign or offer is scoped to, carrying a durable geographic reference rather than a free-text place." ;
  umi:exemplar true .

<https://umi-graph.com/identity-levels/anonymous/#term>
  a <https://umi-graph.com/identity-levels/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/identity-levels/#set> ;
  skos:prefLabel "Anonymous" ;
  skos:notation "IDL-001" ;
  dcterms:identifier "IDL-001" ;
  skos:definition "The instrument cannot tell one person from another: an impression, a public conversation, a cost, an aggregate reading." .

<https://umi-graph.com/identity-levels/pseudonymous/#term>
  a <https://umi-graph.com/identity-levels/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/identity-levels/#set> ;
  skos:prefLabel "Pseudonymous" ;
  skos:notation "IDL-002" ;
  dcterms:identifier "IDL-002" ;
  skos:definition "The instrument can tell one person from another without knowing who they are: a device, a cookie, a click identifier, a session." ;
  skos:altLabel "Pseudonymised" .

<https://umi-graph.com/identity-levels/known/#term>
  a <https://umi-graph.com/identity-levels/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/identity-levels/#set> ;
  skos:prefLabel "Known" ;
  skos:notation "IDL-003" ;
  dcterms:identifier "IDL-003" ;
  skos:definition "The instrument knows who the person is: an account, an email address, a phone number, an order, a consent record." ;
  skos:altLabel "Identified" .

<https://umi-graph.com/journeys/retention-and-reactivation/#term>
  a <https://umi-graph.com/journeys/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journeys/#set> ;
  skos:prefLabel "Retention & Reactivation" ;
  skos:notation "JRN-001" ;
  dcterms:identifier "JRN-001" ;
  skos:definition "A relationship-lifecycle path: established, at risk, likely to lapse, lapsed, and reactivated." .

<https://umi-graph.com/journeys/acquisition/#term>
  a <https://umi-graph.com/journeys/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journeys/#set> ;
  skos:prefLabel "Acquisition" ;
  skos:notation "JRN-002" ;
  dcterms:identifier "JRN-002" ;
  skos:definition "The path from no relationship to a first commitment: unknown, aware, interested, evaluating, intent, and converted." .

<https://umi-graph.com/journeys/onboarding/#term>
  a <https://umi-graph.com/journeys/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journeys/#set> ;
  skos:prefLabel "Onboarding" ;
  skos:notation "JRN-003" ;
  dcterms:identifier "JRN-003" ;
  skos:definition "The path from a first commitment to a working relationship: committed, onboarding, and active." .

<https://umi-graph.com/journeys/advocacy/#term>
  a <https://umi-graph.com/journeys/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journeys/#set> ;
  skos:prefLabel "Advocacy" ;
  skos:notation "JRN-004" ;
  dcterms:identifier "JRN-004" ;
  skos:definition "The path from a kept relationship to one that brings others in: kept, and advocating." .

<https://umi-graph.com/lifecycle-stages/awareness/#term>
  a <https://umi-graph.com/lifecycle-stages/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lifecycle-stages/#set> ;
  skos:prefLabel "Awareness" ;
  skos:notation "LCS-001" ;
  dcterms:identifier "LCS-001" ;
  skos:definition "The stage where a person who does not know the brand comes to know it exists." .

<https://umi-graph.com/lifecycle-stages/consideration/#term>
  a <https://umi-graph.com/lifecycle-stages/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lifecycle-stages/#set> ;
  skos:prefLabel "Consideration" ;
  skos:notation "LCS-002" ;
  dcterms:identifier "LCS-002" ;
  skos:definition "The stage where a known brand becomes one of the options a person will weigh." .

<https://umi-graph.com/lifecycle-stages/evaluation/#term>
  a <https://umi-graph.com/lifecycle-stages/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lifecycle-stages/#set> ;
  skos:prefLabel "Evaluation" ;
  skos:notation "LCS-003" ;
  dcterms:identifier "LCS-003" ;
  skos:definition "The stage where the options in hand are compared against each other and narrowed." .

<https://umi-graph.com/lifecycle-stages/conversion/#term>
  a <https://umi-graph.com/lifecycle-stages/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lifecycle-stages/#set> ;
  skos:prefLabel "Conversion" ;
  skos:notation "LCS-004" ;
  dcterms:identifier "LCS-004" ;
  skos:definition "The stage where a weighed option becomes a committed one." .

<https://umi-graph.com/lifecycle-stages/retention/#term>
  a <https://umi-graph.com/lifecycle-stages/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lifecycle-stages/#set> ;
  skos:prefLabel "Retention" ;
  skos:notation "LCS-005" ;
  dcterms:identifier "LCS-005" ;
  skos:definition "The stage after a first commitment, where a relationship is either kept or allowed to lapse." .

<https://umi-graph.com/lifecycle-stages/advocacy/#term>
  a <https://umi-graph.com/lifecycle-stages/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lifecycle-stages/#set> ;
  skos:prefLabel "Advocacy" ;
  skos:notation "LCS-006" ;
  dcterms:identifier "LCS-006" ;
  skos:definition "The stage where a kept relationship starts bringing other people in." .

<https://umi-graph.com/consumer-states/aware/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Aware" ;
  skos:notation "CST-001" ;
  dcterms:identifier "CST-001" ;
  skos:definition "The person has encountered the brand but has not acted." .

<https://umi-graph.com/consumer-states/unknown/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Unknown" ;
  skos:notation "CST-002" ;
  dcterms:identifier "CST-002" ;
  skos:definition "A person in the addressable market with no relationship on record." .

<https://umi-graph.com/consumer-states/interested/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Interested" ;
  skos:notation "CST-003" ;
  dcterms:identifier "CST-003" ;
  skos:definition "The person has volunteered information or asked to hear more." .

<https://umi-graph.com/consumer-states/evaluating/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Evaluating" ;
  skos:notation "CST-004" ;
  dcterms:identifier "CST-004" ;
  skos:definition "The person is comparing options and narrowing them." .

<https://umi-graph.com/consumer-states/intent/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Intent" ;
  skos:notation "CST-005" ;
  dcterms:identifier "CST-005" ;
  skos:definition "The person has taken an action that commits them toward a specific product or service." .

<https://umi-graph.com/consumer-states/committed/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Committed" ;
  skos:notation "CST-006" ;
  dcterms:identifier "CST-006" ;
  skos:definition "The person has booked or purchased and is completing what precedes fulfilment." .

<https://umi-graph.com/consumer-states/onboarding/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Onboarding" ;
  skos:notation "CST-007" ;
  dcterms:identifier "CST-007" ;
  skos:definition "The person is being brought into an ongoing relationship after the first commitment." .

<https://umi-graph.com/consumer-states/account-holder/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Account Holder" ;
  skos:notation "CST-008" ;
  dcterms:identifier "CST-008" ;
  skos:definition "The person has activated an authenticated account and acts through it." ;
  skos:altLabel "Customer" .

<https://umi-graph.com/consumer-states/at-risk/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "At Risk" ;
  skos:notation "CST-009" ;
  dcterms:identifier "CST-009" ;
  skos:definition "Engagement has measurably dropped." .

<https://umi-graph.com/consumer-states/likely-to-lapse/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Likely to Lapse" ;
  skos:notation "CST-010" ;
  dcterms:identifier "CST-010" ;
  skos:definition "A model scores the person as likely to stop, before any window has elapsed." .

<https://umi-graph.com/consumer-states/lapsed/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Lapsed" ;
  skos:notation "CST-011" ;
  dcterms:identifier "CST-011" ;
  skos:definition "No qualifying activity in a defined lookback window." ;
  skos:altLabel "Churned" .

<https://umi-graph.com/consumer-states/reactivated/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Reactivated" ;
  skos:notation "CST-012" ;
  dcterms:identifier "CST-012" ;
  skos:definition "A lapsed person returns." .

<https://umi-graph.com/consumer-states/advocate/#term>
  a <https://umi-graph.com/consumer-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/consumer-states/#set> ;
  skos:prefLabel "Advocate" ;
  skos:notation "CST-013" ;
  dcterms:identifier "CST-013" ;
  skos:definition "The person refers, reviews or otherwise brings others in." .

<https://umi-graph.com/journey-states/established/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Established" ;
  skos:notation "JST-001" ;
  dcterms:identifier "JST-001" ;
  skos:definition "The settled position of this path: the relationship is current, and every other state is measured as a departure from here." .

<https://umi-graph.com/journey-states/at-risk/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "At risk" ;
  skos:notation "JST-002" ;
  dcterms:identifier "JST-002" ;
  skos:definition "The first departure from settled — still active, but on a trajectory the path exists to interrupt." .

<https://umi-graph.com/journey-states/likely-to-lapse/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Likely to lapse" ;
  skos:notation "JST-003" ;
  dcterms:identifier "JST-003" ;
  skos:definition "A position reached by prediction rather than by elapsed time: the only forward-looking state on this path." .

<https://umi-graph.com/journey-states/lapsed/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Lapsed" ;
  skos:notation "JST-004" ;
  dcterms:identifier "JST-004" ;
  skos:definition "The position the lookback window confirms. Recovery from here is no longer retention but win-back." ;
  skos:altLabel "Churned" .

<https://umi-graph.com/journey-states/reactivated/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Reactivated" ;
  skos:notation "JST-005" ;
  dcterms:identifier "JST-005" ;
  skos:definition "The position a returned person holds before the path will count them settled again." .

<https://umi-graph.com/journey-states/unknown/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Unknown" ;
  skos:notation "JST-006" ;
  dcterms:identifier "JST-006" ;
  skos:definition "The path's origin: a person in the addressable market the brand has never reached, so nothing about them is on record yet." .

<https://umi-graph.com/journey-states/aware/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Aware" ;
  skos:notation "JST-007" ;
  dcterms:identifier "JST-007" ;
  skos:definition "First contact has landed and nothing has come back: the person has met the brand and not yet acted on it." .

<https://umi-graph.com/journey-states/interested/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Interested" ;
  skos:notation "JST-008" ;
  dcterms:identifier "JST-008" ;
  skos:definition "A hand has been raised: something volunteered, or a request to hear more, so the path now has a name to work with." .

<https://umi-graph.com/journey-states/evaluating/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Evaluating" ;
  skos:notation "JST-009" ;
  dcterms:identifier "JST-009" ;
  skos:definition "The brand is one option among several being compared, and the path's job here is to be the one that survives the comparison." .

<https://umi-graph.com/journey-states/intent/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Intent" ;
  skos:notation "JST-010" ;
  dcterms:identifier "JST-010" ;
  skos:definition "An act that points at one product or service: started, not finished, and the position this path loses most people from." .

<https://umi-graph.com/journey-states/converted/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Converted" ;
  skos:notation "JST-011" ;
  dcterms:identifier "JST-011" ;
  skos:definition "The path's end: booked or purchased, with fulfilment still ahead. Where acquisition hands the person to onboarding." .

<https://umi-graph.com/journey-states/committed/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Committed" ;
  skos:notation "JST-012" ;
  dcterms:identifier "JST-012" ;
  skos:definition "Where this path picks up: the commitment is made and what was promised has not yet been delivered." .

<https://umi-graph.com/journey-states/onboarding/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Onboarding" ;
  skos:notation "JST-013" ;
  dcterms:identifier "JST-013" ;
  skos:definition "Delivery has happened and the person is being brought into the relationship that follows it: the account, the preferences, the first value." .

<https://umi-graph.com/journey-states/active/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Active" ;
  skos:notation "JST-014" ;
  dcterms:identifier "JST-014" ;
  skos:definition "The path's destination: the person acts through an authenticated account, and the retention machine takes over from here." .

<https://umi-graph.com/journey-states/kept/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Kept" ;
  skos:notation "JST-015" ;
  dcterms:identifier "JST-015" ;
  skos:definition "Where this path starts: a relationship that is current and used, with nothing yet said about it to anyone else." .

<https://umi-graph.com/journey-states/advocating/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Advocating" ;
  skos:notation "JST-016" ;
  dcterms:identifier "JST-016" ;
  skos:definition "The person has referred, reviewed or spoken for the brand where others can hear it, so growth is arriving without spend." .

<https://umi-graph.com/journey-states/never-activated/#term>
  a <https://umi-graph.com/journey-states/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-states/#set> ;
  skos:prefLabel "Never activated" ;
  skos:notation "JST-017" ;
  dcterms:identifier "JST-017" ;
  skos:definition "Delivery happened and the account never did: the relationship that was promised has lapsed before it was ever used, and win-back is the only way back." .

<https://umi-graph.com/journey-transitions/established-to-at-risk/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Established to At risk" ;
  skos:notation "JTR-001" ;
  dcterms:identifier "JTR-001" ;
  skos:definition "Moves from Established to At risk. Engagement measurably declines." .

<https://umi-graph.com/journey-transitions/established-to-likely-to-lapse/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Established to Likely to lapse" ;
  skos:notation "JTR-002" ;
  dcterms:identifier "JTR-002" ;
  skos:definition "Moves from Established to Likely to lapse. A model scores the person as likely to disengage." .

<https://umi-graph.com/journey-transitions/at-risk-to-established/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "At risk to Established" ;
  skos:notation "JTR-003" ;
  dcterms:identifier "JTR-003" ;
  skos:definition "Moves from At risk to Established. Engagement recovers after retention outreach." .

<https://umi-graph.com/journey-transitions/at-risk-to-lapsed/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "At risk to Lapsed" ;
  skos:notation "JTR-004" ;
  dcterms:identifier "JTR-004" ;
  skos:definition "Moves from At risk to Lapsed. The lookback window passes with no qualifying activity." .

<https://umi-graph.com/journey-transitions/likely-to-lapse-to-lapsed/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Likely to lapse to Lapsed" ;
  skos:notation "JTR-005" ;
  dcterms:identifier "JTR-005" ;
  skos:definition "Moves from Likely to lapse to Lapsed. The predicted lapse happens." .

<https://umi-graph.com/journey-transitions/likely-to-lapse-to-established/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Likely to lapse to Established" ;
  skos:notation "JTR-006" ;
  dcterms:identifier "JTR-006" ;
  skos:definition "Moves from Likely to lapse to Established. Retention outreach keeps the person active." .

<https://umi-graph.com/journey-transitions/lapsed-to-reactivated/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Lapsed to Reactivated" ;
  skos:notation "JTR-007" ;
  dcterms:identifier "JTR-007" ;
  skos:definition "Moves from Lapsed to Reactivated. A lapsed person returns after win-back outreach." .

<https://umi-graph.com/journey-transitions/reactivated-to-established/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Reactivated to Established" ;
  skos:notation "JTR-008" ;
  dcterms:identifier "JTR-008" ;
  skos:definition "Moves from Reactivated to Established. A returned person settles back into an active relationship." .

<https://umi-graph.com/journey-transitions/unknown-to-aware/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Unknown to Aware" ;
  skos:notation "JTR-009" ;
  dcterms:identifier "JTR-009" ;
  skos:definition "Moves from Unknown to Aware. A first exposure lands that can be tied to a person: a paid click, or a first visit to an owned surface." .

<https://umi-graph.com/journey-transitions/aware-to-interested/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Aware to Interested" ;
  skos:notation "JTR-010" ;
  dcterms:identifier "JTR-010" ;
  skos:definition "Moves from Aware to Interested. The person gives something back: a form, an address, a reply." .

<https://umi-graph.com/journey-transitions/interested-to-evaluating/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Interested to Evaluating" ;
  skos:notation "JTR-011" ;
  dcterms:identifier "JTR-011" ;
  skos:definition "Moves from Interested to Evaluating. Return visits show the brand is being weighed rather than merely noticed." .

<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Evaluating to Intent" ;
  skos:notation "JTR-012" ;
  dcterms:identifier "JTR-012" ;
  skos:definition "Moves from Evaluating to Intent. An account is opened or a partner hands the person across; the comparison has narrowed to one." .

<https://umi-graph.com/journey-transitions/intent-to-converted/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Intent to Converted" ;
  skos:notation "JTR-013" ;
  dcterms:identifier "JTR-013" ;
  skos:definition "Moves from Intent to Converted. The started act completes." .

<https://umi-graph.com/journey-transitions/intent-to-evaluating/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Intent to Evaluating" ;
  skos:notation "JTR-014" ;
  dcterms:identifier "JTR-014" ;
  skos:definition "Moves from Intent to Evaluating. The started act is abandoned before it completes, and the comparison reopens." .

<https://umi-graph.com/journey-transitions/interested-to-aware/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Interested to Aware" ;
  skos:notation "JTR-015" ;
  dcterms:identifier "JTR-015" ;
  skos:definition "Moves from Interested to Aware. The raised hand goes quiet, and the person is again someone who merely knows the brand." .

<https://umi-graph.com/journey-transitions/committed-to-onboarding/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Committed to Onboarding" ;
  skos:notation "JTR-016" ;
  dcterms:identifier "JTR-016" ;
  skos:definition "Moves from Committed to Onboarding. What was agreed is delivered, and the relationship that follows can begin." .

<https://umi-graph.com/journey-transitions/onboarding-to-active/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Onboarding to Active" ;
  skos:notation "JTR-017" ;
  dcterms:identifier "JTR-017" ;
  skos:definition "Moves from Onboarding to Active. The account is activated and used; the person now acts through it." .

<https://umi-graph.com/journey-transitions/kept-to-advocating/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Kept to Advocating" ;
  skos:notation "JTR-018" ;
  dcterms:identifier "JTR-018" ;
  skos:definition "Moves from Kept to Advocating. A review, a referral or a public word in the brand's favour." .

<https://umi-graph.com/journey-transitions/advocating-to-kept/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Advocating to Kept" ;
  skos:notation "JTR-019" ;
  dcterms:identifier "JTR-019" ;
  skos:definition "Moves from Advocating to Kept. No referral or review arrives within the window; the relationship is kept but no longer speaks." .

<https://umi-graph.com/journey-transitions/onboarding-to-never-activated/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Onboarding to Never activated" ;
  skos:notation "JTR-020" ;
  dcterms:identifier "JTR-020" ;
  skos:definition "Moves from Onboarding to Never activated. The window for a first activation closes with nothing done: what was delivered was never taken up." .

<https://umi-graph.com/journey-transitions/unknown-to-interested/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Unknown to Interested" ;
  skos:notation "JTR-021" ;
  dcterms:identifier "JTR-021" ;
  skos:definition "Moves from Unknown to Interested. Someone the brand has never reached arrives already interested, sent by another person: the referral is the first thing known about them." .

<https://umi-graph.com/journey-transitions/unknown-to-evaluating/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Unknown to Evaluating" ;
  skos:notation "JTR-022" ;
  dcterms:identifier "JTR-022" ;
  skos:definition "Moves from Unknown to Evaluating. Someone the brand has never reached arrives on an owned surface already comparing: the visit is the first thing known about them, and it lands mid-path." .

<https://umi-graph.com/journey-transitions/unknown-to-intent/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Unknown to Intent" ;
  skos:notation "JTR-023" ;
  dcterms:identifier "JTR-023" ;
  skos:definition "Moves from Unknown to Intent. Someone the brand has never reached arrives with intent already formed, handed across by a partner or a platform's own answer: the handoff is the first thing known about them." .

<https://umi-graph.com/journey-transitions/established-to-established/#term>
  a <https://umi-graph.com/journey-transitions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/journey-transitions/#set> ;
  skos:prefLabel "Established to Established" ;
  skos:notation "JTR-024" ;
  dcterms:identifier "JTR-024" ;
  skos:definition "A repeat conversion by an account holder in good standing: the stay that is also an act. It is the diagonal of the retention matrix, the move that keeps a person where they are, and the population every rate of leaving is read against." .

<https://umi-graph.com/content-types/landing-page/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Landing Page" ;
  skos:notation "CT-001" ;
  dcterms:identifier "CT-001" ;
  skos:definition "A campaign or purpose-built web page with one call to action, standing outside the site's entity-page structures." .

<https://umi-graph.com/content-types/product-service-page/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Product / Service Page" ;
  skos:notation "CT-002" ;
  dcterms:identifier "CT-002" ;
  skos:definition "The evergreen page for one product or service: what it is, who it is for, and how to act on it." ;
  skos:altLabel "Product detail page" ;
  skos:altLabel "PDP" .

<https://umi-graph.com/content-types/location-page/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Location Page" ;
  skos:notation "CT-003" ;
  dcterms:identifier "CT-003" ;
  skos:definition "The page for one physical location: address, hours, what is offered there and the actions available." .

<https://umi-graph.com/content-types/faq-page/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "FAQ Page" ;
  skos:notation "CT-004" ;
  dcterms:identifier "CT-004" ;
  skos:definition "A page of questions and answers on one topic, marked up so each pair can be surfaced on its own." ;
  skos:altLabel "Frequently asked questions" .

<https://umi-graph.com/content-types/blog-post/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Blog Post" ;
  skos:notation "CT-005" ;
  dcterms:identifier "CT-005" ;
  skos:definition "A dated editorial article with an author, a topic and a publish date." .

<https://umi-graph.com/content-types/how-to-guide/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "How-To Guide" ;
  skos:notation "CT-006" ;
  dcterms:identifier "CT-006" ;
  skos:definition "A step-by-step guide to doing one thing, marked up as a HowTo." ;
  skos:altLabel "Tutorial" .

<https://umi-graph.com/content-types/email-newsletter/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Email Newsletter" ;
  skos:notation "CT-007" ;
  dcterms:identifier "CT-007" ;
  skos:definition "A recurring email digest sent to a subscribed list, carrying several items rather than one offer." .

<https://umi-graph.com/content-types/promotional-email/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Promotional Email" ;
  skos:notation "CT-008" ;
  dcterms:identifier "CT-008" ;
  skos:definition "A one-off email built around one offer or announcement, sent to a segment with a single call to action." .

<https://umi-graph.com/content-types/nurture-drip-email/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Nurture / Drip Email" ;
  skos:notation "CT-009" ;
  dcterms:identifier "CT-009" ;
  skos:definition "One message in a timed sequence sent after a trigger; its place in the series is part of what it is." .

<https://umi-graph.com/content-types/social-post/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Social Post" ;
  skos:notation "CT-010" ;
  dcterms:identifier "CT-010" ;
  skos:definition "A single post on a social platform: text, image or link." .

<https://umi-graph.com/content-types/social-carousel/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Social Carousel" ;
  skos:notation "CT-011" ;
  dcterms:identifier "CT-011" ;
  skos:definition "A multi-panel post on a social platform that a consumer swipes through: one placement, several frames." ;
  skos:altLabel "Carousel post" .

<https://umi-graph.com/content-types/short-video-reel/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Short Video / Reel" ;
  skos:notation "CT-012" ;
  dcterms:identifier "CT-012" ;
  skos:definition "A short vertical video published natively to a social platform, distinct from the explainer video hosted on the website." ;
  skos:altLabel "Short-form video" .

<https://umi-graph.com/content-types/explainer-video/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Explainer Video" ;
  skos:notation "CT-013" ;
  dcterms:identifier "CT-013" ;
  skos:definition "A video that explains a need, a product or a service, hosted on the website and read through the video funnel instrument." .

<https://umi-graph.com/content-types/webinar/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Webinar" ;
  skos:notation "CT-014" ;
  dcterms:identifier "CT-014" ;
  skos:definition "An online event with a registration and a broadcast, delivered on a web surface rather than at a place." .

<https://umi-graph.com/content-types/whitepaper-ebook/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Whitepaper / eBook" ;
  skos:notation "CT-015" ;
  dcterms:identifier "CT-015" ;
  skos:definition "A long-form downloadable document, usually gated behind a form." ;
  skos:altLabel "White paper" .

<https://umi-graph.com/content-types/infographic/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Infographic" ;
  skos:notation "CT-016" ;
  dcterms:identifier "CT-016" ;
  skos:definition "A single image that explains a topic visually and is shared as a unit." .

<https://umi-graph.com/content-types/billboard-ooh/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Billboard / OOH" ;
  skos:notation "CT-017" ;
  dcterms:identifier "CT-017" ;
  skos:definition "A billboard or other out-of-home placement for one location or offer." .

<https://umi-graph.com/content-types/digital-signage/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "Digital Signage" ;
  skos:notation "CT-018" ;
  dcterms:identifier "CT-018" ;
  skos:definition "Content shown on an on-site screen: an out-of-home placement that is digital rather than printed." .

<https://umi-graph.com/content-types/sms-message/#term>
  a <https://umi-graph.com/content-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/content-types/#set> ;
  skos:prefLabel "SMS Message" ;
  skos:notation "CT-019" ;
  dcterms:identifier "CT-019" ;
  skos:definition "A message delivered to a consumer by SMS: the parallel of the email and direct-mail templates on the SMS surface." .

<https://umi-graph.com/creative-formats/single-visual/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Single Visual" ;
  skos:notation "FMT-001" ;
  dcterms:identifier "FMT-001" ;
  skos:definition "One static visual frame: photograph, illustration, graphic, diagram or rendered visual." ;
  skos:altLabel "Static image" .

<https://umi-graph.com/creative-formats/visual-sequence/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Visual Sequence" ;
  skos:notation "FMT-002" ;
  dcterms:identifier "FMT-002" ;
  skos:definition "An ordered multi-frame or multi-page visual experience, such as a carousel or slide sequence." ;
  skos:altLabel "Carousel" .

<https://umi-graph.com/creative-formats/motion-video/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Motion Video" ;
  skos:notation "FMT-003" ;
  dcterms:identifier "FMT-003" ;
  skos:definition "Time-based visual media, with or without sound, delivered as a video experience." ;
  skos:altLabel "Video" .

<https://umi-graph.com/creative-formats/sound/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Sound" ;
  skos:notation "FMT-004" ;
  dcterms:identifier "FMT-004" ;
  skos:definition "Time-based sound-first media, such as narration, podcast, radio creative or branded sound." ;
  skos:altLabel "Audio" .

<https://umi-graph.com/creative-formats/document/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Document" ;
  skos:notation "FMT-005" ;
  dcterms:identifier "FMT-005" ;
  skos:definition "A fixed or downloadable reading or print artifact, such as a guide, brochure, whitepaper or presentation." .

<https://umi-graph.com/creative-formats/interactive-experience/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Interactive Experience" ;
  skos:notation "FMT-006" ;
  dcterms:identifier "FMT-006" ;
  skos:definition "An input-responsive digital experience, such as a tool, map, quiz, calculator or guided comparison." .

<https://umi-graph.com/creative-formats/branded-object/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Branded Object" ;
  skos:notation "FMT-007" ;
  dcterms:identifier "FMT-007" ;
  skos:definition "A mark applied to a physical object that is carried, worn or given rather than read." .

<https://umi-graph.com/creative-formats/text/#term>
  a <https://umi-graph.com/creative-formats/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-formats/#set> ;
  skos:prefLabel "Text" ;
  skos:notation "FMT-008" ;
  dcterms:identifier "FMT-008" ;
  skos:definition "Written words standing as the creative themselves, with no visual, sound or document around them: a search ad, a message, a notification, the copy of a post." .

<https://umi-graph.com/creative-assets/hero-image/#term>
  a <https://umi-graph.com/creative-assets/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-assets/#set> ;
  skos:prefLabel "Hero image" ;
  skos:notation "CRA-001" ;
  dcterms:identifier "CRA-001" ;
  skos:definition "One finished visual that leads a promotional email: templated by the email, rendered as a single visual, composed against the email content width." ;
  umi:exemplar true .

<https://umi-graph.com/creative-size-specifications/portrait/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Portrait" ;
  skos:notation "SIZ-001" ;
  dcterms:identifier "SIZ-001" ;
  skos:definition "A portrait delivery geometry, taller than it is wide, for feed-native placement." .

<https://umi-graph.com/creative-size-specifications/landscape/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Landscape" ;
  skos:notation "SIZ-002" ;
  dcterms:identifier "SIZ-002" ;
  skos:definition "A landscape delivery geometry, wider than it is tall, for responsive display and social placement." .

<https://umi-graph.com/creative-size-specifications/vertical/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Vertical" ;
  skos:notation "SIZ-003" ;
  dcterms:identifier "SIZ-003" ;
  skos:definition "A full-height vertical delivery geometry for story, reel and vertical video placement." .

<https://umi-graph.com/creative-size-specifications/widescreen/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Widescreen" ;
  skos:notation "SIZ-004" ;
  dcterms:identifier "SIZ-004" ;
  skos:definition "A widescreen delivery geometry for a video player rendition." .

<https://umi-graph.com/creative-size-specifications/landscape-logo/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Landscape Logo" ;
  skos:notation "SIZ-005" ;
  dcterms:identifier "SIZ-005" ;
  skos:definition "A landscape delivery geometry reserved for a logo asset in responsive display." .

<https://umi-graph.com/creative-size-specifications/inline-rectangle/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Inline Rectangle" ;
  skos:notation "SIZ-006" ;
  dcterms:identifier "SIZ-006" ;
  skos:definition "A fixed rectangular display geometry placed inline within page content." ;
  skos:altLabel "Medium rectangle" .

<https://umi-graph.com/creative-size-specifications/half-page/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Half Page" ;
  skos:notation "SIZ-007" ;
  dcterms:identifier "SIZ-007" ;
  skos:definition "A fixed tall display geometry occupying half the page height." .

<https://umi-graph.com/creative-size-specifications/leaderboard/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Leaderboard" ;
  skos:notation "SIZ-008" ;
  dcterms:identifier "SIZ-008" ;
  skos:definition "A fixed wide display geometry placed across the top of a desktop page." .

<https://umi-graph.com/creative-size-specifications/mobile-banner/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Mobile Banner" ;
  skos:notation "SIZ-009" ;
  dcterms:identifier "SIZ-009" ;
  skos:definition "A fixed narrow display geometry sized for a mobile viewport." .

<https://umi-graph.com/creative-size-specifications/billboard/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Billboard" ;
  skos:notation "SIZ-010" ;
  dcterms:identifier "SIZ-010" ;
  skos:definition "A fixed oversized display geometry placed above desktop page content." .

<https://umi-graph.com/creative-size-specifications/email-content-width/#term>
  a <https://umi-graph.com/creative-size-specifications/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/creative-size-specifications/#set> ;
  skos:prefLabel "Email Content Width" ;
  skos:notation "SIZ-011" ;
  dcterms:identifier "SIZ-011" ;
  skos:definition "The canvas width an email module is composed against." .

<https://umi-graph.com/channel/search/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Search" ;
  skos:notation "CHN-001" ;
  dcterms:identifier "CHN-001" ;
  skos:definition "Arrival through a search engine: organic listings or paid placements." .

<https://umi-graph.com/channel/ai-referral/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "AI Referral" ;
  skos:notation "CHN-002" ;
  dcterms:identifier "CHN-002" ;
  skos:definition "Arrival through an AI assistant's answer or citation." .

<https://umi-graph.com/channel/social/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Social" ;
  skos:notation "CHN-003" ;
  dcterms:identifier "CHN-003" ;
  skos:definition "Arrival through a social platform: organic posts or paid placements." ;
  skos:altLabel "Social media" .

<https://umi-graph.com/channel/video/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Video" ;
  skos:notation "CHN-004" ;
  dcterms:identifier "CHN-004" ;
  skos:definition "Video advertising and programming: broadcast, cable, connected TV and online video." .

<https://umi-graph.com/channel/audio/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Audio" ;
  skos:notation "CHN-005" ;
  dcterms:identifier "CHN-005" ;
  skos:definition "Audio advertising and programming: broadcast, streamed, or on-demand." .

<https://umi-graph.com/channel/display/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Display" ;
  skos:notation "CHN-006" ;
  dcterms:identifier "CHN-006" ;
  skos:definition "Paid banner and rich-media placements on third-party inventory." .

<https://umi-graph.com/channel/referral/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Referral" ;
  skos:notation "CHN-007" ;
  dcterms:identifier "CHN-007" ;
  skos:definition "Arrival through another website's or person's link." .

<https://umi-graph.com/channel/email/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Email" ;
  skos:notation "CHN-008" ;
  dcterms:identifier "CHN-008" ;
  skos:definition "Messages delivered to a consumer's email inbox." ;
  skos:altLabel "E-mail" .

<https://umi-graph.com/channel/sms/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "SMS" ;
  skos:notation "CHN-009" ;
  dcterms:identifier "CHN-009" ;
  skos:definition "Text messages delivered to a consumer's phone." ;
  skos:altLabel "Text messaging" .

<https://umi-graph.com/channel/phone-call/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Phone Call" ;
  skos:notation "CHN-010" ;
  dcterms:identifier "CHN-010" ;
  skos:definition "A voice conversation, inbound or outbound, with the consumer." .

<https://umi-graph.com/channel/direct-mail/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Direct Mail" ;
  skos:notation "CHN-011" ;
  dcterms:identifier "CHN-011" ;
  skos:definition "Physical mail addressed to a household or person." .

<https://umi-graph.com/channel/print/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Print" ;
  skos:notation "CHN-012" ;
  dcterms:identifier "CHN-012" ;
  skos:definition "Printed publications and collateral." .

<https://umi-graph.com/channel/out-of-home/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Out of Home" ;
  skos:notation "CHN-013" ;
  dcterms:identifier "CHN-013" ;
  skos:definition "Physical-world placements: billboards, transit, digital boards." ;
  skos:altLabel "OOH" .

<https://umi-graph.com/channel/public-relations/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Public Relations" ;
  skos:notation "CHN-014" ;
  dcterms:identifier "CHN-014" ;
  skos:definition "Earned coverage obtained through media relations." ;
  skos:altLabel "PR" .

<https://umi-graph.com/channel/events/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Events" ;
  skos:notation "CHN-015" ;
  dcterms:identifier "CHN-015" ;
  skos:definition "Presence at a physical or virtual event a consumer attends." .

<https://umi-graph.com/channel/sponsorship/#term>
  a <https://umi-graph.com/channel/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/channel/#set> ;
  skos:prefLabel "Sponsorship" ;
  skos:notation "CHN-016" ;
  dcterms:identifier "CHN-016" ;
  skos:definition "Paid association with an event, a property or a cause." .

<https://umi-graph.com/surface/website/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Website" ;
  skos:notation "SRF-001" ;
  dcterms:identifier "SRF-001" ;
  skos:definition "The brand's own public website: the digital place most journeys pass through." .

<https://umi-graph.com/surface/mobile-app/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Mobile App" ;
  skos:notation "SRF-002" ;
  dcterms:identifier "SRF-002" ;
  skos:definition "The brand's own mobile app: the authenticated digital place an established consumer acts from." .

<https://umi-graph.com/surface/search-results/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Search Results" ;
  skos:notation "SRF-003" ;
  dcterms:identifier "SRF-003" ;
  skos:definition "A search engine's results page, where organic listings and paid placements meet a query." ;
  skos:altLabel "SERP" ;
  skos:altLabel "Search engine results page" .

<https://umi-graph.com/surface/social-feed/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Social Feed" ;
  skos:notation "SRF-004" ;
  dcterms:identifier "SRF-004" ;
  skos:definition "A social platform's feed, where organic posts and paid placements reach a consumer." .

<https://umi-graph.com/surface/video-platform/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Video Platform" ;
  skos:notation "SRF-005" ;
  dcterms:identifier "SRF-005" ;
  skos:definition "A video platform where the brand's videos are watched, recommended and advertised against." .

<https://umi-graph.com/surface/email-inbox/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Email Inbox" ;
  skos:notation "SRF-006" ;
  dcterms:identifier "SRF-006" ;
  skos:definition "A consumer's email inbox, where newsletters, promotions and nurture messages arrive." .

<https://umi-graph.com/surface/sms-inbox/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "SMS Inbox" ;
  skos:notation "SRF-007" ;
  dcterms:identifier "SRF-007" ;
  skos:definition "A consumer's text-message inbox." .

<https://umi-graph.com/surface/call-center/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Call Center" ;
  skos:notation "SRF-008" ;
  dcterms:identifier "SRF-008" ;
  skos:definition "The phone channel's place: agents who take and make consumer calls." ;
  skos:altLabel "Call centre" ;
  skos:altLabel "Contact centre" .

<https://umi-graph.com/surface/third-party-website/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Third-Party Website" ;
  skos:notation "SRF-009" ;
  dcterms:identifier "SRF-009" ;
  skos:definition "A website the brand does not own, where display, referral and earned placements appear." .

<https://umi-graph.com/surface/partner-sites/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Partner Sites" ;
  skos:notation "SRF-010" ;
  dcterms:identifier "SRF-010" ;
  skos:definition "Websites of partners that hand consumers to the brand." .

<https://umi-graph.com/surface/print-physical/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Print / Physical" ;
  skos:notation "SRF-011" ;
  dcterms:identifier "SRF-011" ;
  skos:definition "Printed and physical material a consumer holds: a brochure, a rack card, a poster, a sign." .

<https://umi-graph.com/surface/mailbox-direct-mail/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Mailbox (Direct Mail)" ;
  skos:notation "SRF-012" ;
  dcterms:identifier "SRF-012" ;
  skos:definition "A consumer's postal mailbox, where direct mail arrives." .

<https://umi-graph.com/surface/broadcast-ooh/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Broadcast / OOH" ;
  skos:notation "SRF-013" ;
  dcterms:identifier "SRF-013" ;
  skos:definition "Broadcast and out-of-home placement: television, radio and outdoor media a consumer encounters without choosing to." .

<https://umi-graph.com/surface/events/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Events" ;
  skos:notation "SRF-014" ;
  dcterms:identifier "SRF-014" ;
  skos:definition "A physical or virtual event a consumer attends: a booth, a sponsorship, a hosted session." .

<https://umi-graph.com/surface/physical-location/#term>
  a <https://umi-graph.com/surface/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/surface/#set> ;
  skos:prefLabel "Physical Location" ;
  skos:notation "SRF-015" ;
  dcterms:identifier "SRF-015" ;
  skos:definition "The brand's own physical place: a store, an office, a venue where the consumer is served in person." .

<https://umi-graph.com/technology-platforms/adobe-analytics/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Adobe Analytics" ;
  skos:notation "PLT-001" ;
  dcterms:identifier "PLT-001" ;
  skos:definition "Site and app analytics: the on-site system of record for engagement signals." ;
  rdfs:seeAlso <https://business.adobe.com/products/analytics/adobe-analytics.html> .

<https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Salesforce Marketing Cloud" ;
  skos:notation "PLT-004" ;
  dcterms:identifier "PLT-004" ;
  skos:definition "Email and SMS orchestration: journeys, sends and engagement capture." ;
  skos:altLabel "SFMC" ;
  rdfs:seeAlso <https://www.salesforce.com/products/marketing-cloud/> .

<https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Salesforce Data Cloud" ;
  skos:notation "PLT-005" ;
  dcterms:identifier "PLT-005" ;
  skos:definition "Customer data platform: identity resolution and unified consumer profiles." ;
  rdfs:seeAlso <https://www.salesforce.com/products/data/> .

<https://umi-graph.com/technology-platforms/salesforce-personalization/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Salesforce Personalization" ;
  skos:notation "PLT-006" ;
  dcterms:identifier "PLT-006" ;
  skos:definition "Real-time personalization of web and app experiences from the unified profile." ;
  rdfs:seeAlso <https://www.salesforce.com/marketing/personalization/> .

<https://umi-graph.com/technology-platforms/salesforce-datorama/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Salesforce Datorama" ;
  skos:notation "PLT-007" ;
  dcterms:identifier "PLT-007" ;
  skos:definition "Marketing intelligence: media spend, delivery and outcome data joined for reporting." ;
  skos:altLabel "Marketing Cloud Intelligence" ;
  rdfs:seeAlso <https://www.salesforce.com/marketing/analytics/> .

<https://umi-graph.com/technology-platforms/google-analytics-4/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Google Analytics 4" ;
  skos:notation "PLT-008" ;
  dcterms:identifier "PLT-008" ;
  skos:definition "Event-based analytics for web and app surfaces, counting sessions, engagement and conversions." ;
  skos:altLabel "GA4" ;
  rdfs:seeAlso <https://marketingplatform.google.com/about/analytics/> .

<https://umi-graph.com/technology-platforms/google-search-console/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Google Search Console" ;
  skos:notation "PLT-009" ;
  dcterms:identifier "PLT-009" ;
  skos:definition "Search performance data for the owned site: queries, impressions, clicks and indexing." ;
  skos:altLabel "GSC" ;
  rdfs:seeAlso <https://search.google.com/search-console/about> .

<https://umi-graph.com/technology-platforms/google-ads/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Google Ads" ;
  skos:notation "PLT-010" ;
  dcterms:identifier "PLT-010" ;
  skos:definition "Paid search, display and video buying and conversion tracking." ;
  rdfs:seeAlso <https://ads.google.com/> .

<https://umi-graph.com/technology-platforms/google-campaign-manager-360/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Google Campaign Manager 360" ;
  skos:notation "PLT-011" ;
  dcterms:identifier "PLT-011" ;
  skos:definition "Ad serving and cross-channel delivery measurement." ;
  skos:altLabel "CM360" ;
  rdfs:seeAlso <https://marketingplatform.google.com/about/campaign-manager-360/> .

<https://umi-graph.com/technology-platforms/google-crux/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Google CrUX" ;
  skos:notation "PLT-012" ;
  dcterms:identifier "PLT-012" ;
  skos:definition "Field data on real-user page experience against the Core Web Vitals thresholds." ;
  skos:altLabel "Chrome UX Report" ;
  rdfs:seeAlso <https://developer.chrome.com/docs/crux> .

<https://umi-graph.com/technology-platforms/youtube/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "YouTube" ;
  skos:notation "PLT-013" ;
  dcterms:identifier "PLT-013" ;
  skos:definition "Video hosting and the studio analytics behind video answer and engagement tracking." ;
  rdfs:seeAlso <https://www.youtube.com/> .

<https://umi-graph.com/technology-platforms/brightedge/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "BrightEdge" ;
  skos:notation "PLT-014" ;
  dcterms:identifier "PLT-014" ;
  skos:definition "Search-visibility platform: rankings, AI-overview presence and page-experience tracking." ;
  rdfs:seeAlso <https://www.brightedge.com/> .

<https://umi-graph.com/technology-platforms/oncrawl/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Oncrawl" ;
  skos:notation "PLT-015" ;
  dcterms:identifier "PLT-015" ;
  skos:definition "Technical SEO crawler: structured-data coverage, AI citation and mention tracking." ;
  rdfs:seeAlso <https://www.oncrawl.com/> .

<https://umi-graph.com/technology-platforms/brightcove/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "BrightCove" ;
  skos:notation "PLT-016" ;
  dcterms:identifier "PLT-016" ;
  skos:definition "Video hosting and player for owned-site video with funnel instrumentation." ;
  rdfs:seeAlso <https://www.brightcove.com/> .

<https://umi-graph.com/technology-platforms/twilio/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Twilio" ;
  skos:notation "PLT-017" ;
  dcterms:identifier "PLT-017" ;
  skos:definition "Programmable SMS delivery and engagement capture." ;
  rdfs:seeAlso <https://www.twilio.com/messaging> .

<https://umi-graph.com/technology-platforms/constant-contact/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Constant Contact" ;
  skos:notation "PLT-018" ;
  dcterms:identifier "PLT-018" ;
  skos:definition "Email sending for small lists and simple campaigns, without an enterprise orchestration layer." ;
  rdfs:seeAlso <https://www.constantcontact.com/> .

<https://umi-graph.com/technology-platforms/mouseflow/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Mouseflow" ;
  skos:notation "PLT-019" ;
  dcterms:identifier "PLT-019" ;
  skos:definition "Session replay and heatmaps for on-site behaviour." ;
  rdfs:seeAlso <https://mouseflow.com/> .

<https://umi-graph.com/technology-platforms/dynatrace/#term>
  a <https://umi-graph.com/technology-platforms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/technology-platforms/#set> ;
  skos:prefLabel "Dynatrace" ;
  skos:notation "PLT-021" ;
  dcterms:identifier "PLT-021" ;
  skos:definition "Application performance monitoring: the technical side of page experience." ;
  rdfs:seeAlso <https://www.dynatrace.com/> .

<https://umi-graph.com/vendor/google/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "Google" ;
  skos:notation "VND-001" ;
  dcterms:identifier "VND-001" ;
  skos:definition "Search and advertising vendor: search, display, video and analytics inventory." ;
  rdfs:seeAlso <https://about.google/> .

<https://umi-graph.com/vendor/youtube/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "YouTube" ;
  skos:notation "VND-002" ;
  dcterms:identifier "VND-002" ;
  skos:definition "Video inventory and creator platform, bought through Google's ad systems." ;
  rdfs:seeAlso <https://www.youtube.com/about/> .

<https://umi-graph.com/vendor/meta/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "Meta" ;
  skos:notation "VND-003" ;
  dcterms:identifier "VND-003" ;
  skos:definition "Social inventory across its family of apps." ;
  skos:altLabel "Facebook" ;
  rdfs:seeAlso <https://about.meta.com/> .

<https://umi-graph.com/vendor/linkedin/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "LinkedIn" ;
  skos:notation "VND-004" ;
  dcterms:identifier "VND-004" ;
  skos:definition "Professional social inventory for business-development audiences." ;
  rdfs:seeAlso <https://about.linkedin.com/> .

<https://umi-graph.com/vendor/amazon/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "Amazon" ;
  skos:notation "VND-005" ;
  dcterms:identifier "VND-005" ;
  skos:definition "Retail media and streaming inventory." ;
  rdfs:seeAlso <https://www.aboutamazon.com/> .

<https://umi-graph.com/vendor/adobe/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "Adobe" ;
  skos:notation "VND-006" ;
  dcterms:identifier "VND-006" ;
  skos:definition "Analytics, tagging and experience-cloud vendor." ;
  rdfs:seeAlso <https://www.adobe.com/> .

<https://umi-graph.com/vendor/salesforce/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "Salesforce" ;
  skos:notation "VND-007" ;
  dcterms:identifier "VND-007" ;
  skos:definition "CRM, marketing automation and customer-data vendor." ;
  rdfs:seeAlso <https://www.salesforce.com/> .

<https://umi-graph.com/vendor/twilio/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "Twilio" ;
  skos:notation "VND-008" ;
  dcterms:identifier "VND-008" ;
  skos:definition "Programmable messaging vendor behind the SMS channel." ;
  rdfs:seeAlso <https://www.twilio.com/> .

<https://umi-graph.com/vendor/brightedge/#term>
  a <https://umi-graph.com/vendor/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/vendor/#set> ;
  skos:prefLabel "BrightEdge" ;
  skos:notation "VND-009" ;
  dcterms:identifier "VND-009" ;
  skos:definition "Enterprise search-visibility vendor." ;
  rdfs:seeAlso <https://www.brightedge.com/> .

<https://umi-graph.com/audience-segments/lapsed-customers/#term>
  a <https://umi-graph.com/audience-segments/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/audience-segments/#set> ;
  skos:prefLabel "Lapsed customers" ;
  skos:notation "AUD-001" ;
  dcterms:identifier "AUD-001" ;
  skos:definition "An addressable eligibility segment: consumers with no qualifying activity in the lookback window, held under a durable segment identity and version." ;
  umi:exemplar true .

<https://umi-graph.com/preference-types/channel-opt-out/#term>
  a <https://umi-graph.com/preference-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/preference-types/#set> ;
  skos:prefLabel "Channel Opt Out" ;
  skos:notation "PRT-001" ;
  dcterms:identifier "PRT-001" ;
  skos:definition "A statement that a person does not want to be reached through a given channel at all." .

<https://umi-graph.com/preference-types/content-opt-out/#term>
  a <https://umi-graph.com/preference-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/preference-types/#set> ;
  skos:prefLabel "Content Opt Out" ;
  skos:notation "PRT-002" ;
  dcterms:identifier "PRT-002" ;
  skos:definition "A statement that a person does not want a given kind of content, whichever channel carries it." .

<https://umi-graph.com/preference-types/frequency-preference/#term>
  a <https://umi-graph.com/preference-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/preference-types/#set> ;
  skos:prefLabel "Frequency Preference" ;
  skos:notation "PRT-003" ;
  dcterms:identifier "PRT-003" ;
  skos:definition "A statement of how often a person is willing to be contacted." .

<https://umi-graph.com/preference-types/format-preference/#term>
  a <https://umi-graph.com/preference-types/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/preference-types/#set> ;
  skos:prefLabel "Format Preference" ;
  skos:notation "PRT-004" ;
  dcterms:identifier "PRT-004" ;
  skos:definition "A statement of the form a person wants what they receive to take." .

<https://umi-graph.com/preferences/email-frequency/#term>
  a <https://umi-graph.com/preferences/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/preferences/#set> ;
  skos:prefLabel "Email frequency" ;
  skos:notation "PRF-001" ;
  dcterms:identifier "PRF-001" ;
  skos:definition "A consumer's stated choice about how often they may be emailed; an activation must honor it, and it is not consent." ;
  umi:exemplar true .

<https://umi-graph.com/lawful-bases/consent/#term>
  a <https://umi-graph.com/lawful-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lawful-bases/#set> ;
  skos:prefLabel "Consent" ;
  skos:notation "LWB-001" ;
  dcterms:identifier "LWB-001" ;
  skos:definition "The person has freely given a specific, informed and unambiguous agreement to processing for one or more stated purposes. It can be withdrawn, and withdrawing it is meant to be as easy as giving it." .

<https://umi-graph.com/lawful-bases/contract/#term>
  a <https://umi-graph.com/lawful-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lawful-bases/#set> ;
  skos:prefLabel "Contract" ;
  skos:notation "LWB-002" ;
  dcterms:identifier "LWB-002" ;
  skos:definition "Processing is necessary to perform a contract the person is party to, or to take steps they asked for before entering one." ;
  skos:altLabel "Contractual necessity" .

<https://umi-graph.com/lawful-bases/legal-obligation/#term>
  a <https://umi-graph.com/lawful-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lawful-bases/#set> ;
  skos:prefLabel "Legal Obligation" ;
  skos:notation "LWB-003" ;
  dcterms:identifier "LWB-003" ;
  skos:definition "Processing is necessary for the organisation to comply with an obligation the law places on it." .

<https://umi-graph.com/lawful-bases/vital-interests/#term>
  a <https://umi-graph.com/lawful-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lawful-bases/#set> ;
  skos:prefLabel "Vital Interests" ;
  skos:notation "LWB-004" ;
  dcterms:identifier "LWB-004" ;
  skos:definition "Processing is necessary to protect someone's life or physical safety, whether the person's own or another's." .

<https://umi-graph.com/lawful-bases/public-task/#term>
  a <https://umi-graph.com/lawful-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lawful-bases/#set> ;
  skos:prefLabel "Public Task" ;
  skos:notation "LWB-005" ;
  dcterms:identifier "LWB-005" ;
  skos:definition "Processing is necessary to carry out a task in the public interest, or one exercised under official authority." ;
  skos:altLabel "Public interest" .

<https://umi-graph.com/lawful-bases/legitimate-interests/#term>
  a <https://umi-graph.com/lawful-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/lawful-bases/#set> ;
  skos:prefLabel "Legitimate Interests" ;
  skos:notation "LWB-006" ;
  dcterms:identifier "LWB-006" ;
  skos:definition "Processing is necessary for interests the organisation or a third party pursues, unless the person's own rights and freedoms override them. The balancing of the two is what the ground consists of, not a formality after it." ;
  skos:altLabel "Legitimate interest" .

<https://umi-graph.com/processing-purposes/direct-marketing/#term>
  a <https://umi-graph.com/processing-purposes/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/processing-purposes/#set> ;
  skos:prefLabel "Direct Marketing" ;
  skos:notation "PRP-001" ;
  dcterms:identifier "PRP-001" ;
  skos:definition "Sending a person promotional material addressed to them individually." .

<https://umi-graph.com/processing-purposes/targeted-advertising/#term>
  a <https://umi-graph.com/processing-purposes/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/processing-purposes/#set> ;
  skos:prefLabel "Targeted Advertising" ;
  skos:notation "PRP-002" ;
  dcterms:identifier "PRP-002" ;
  skos:definition "Selecting which promotional material a person is shown on the basis of what is known about them." ;
  skos:altLabel "Behavioural advertising" .

<https://umi-graph.com/processing-purposes/personalisation/#term>
  a <https://umi-graph.com/processing-purposes/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/processing-purposes/#set> ;
  skos:prefLabel "Personalisation" ;
  skos:notation "PRP-003" ;
  dcterms:identifier "PRP-003" ;
  skos:definition "Adapting content, offers or the experience itself to what is known about a person." ;
  skos:altLabel "Personalization" .

<https://umi-graph.com/processing-purposes/service-usage-analytics/#term>
  a <https://umi-graph.com/processing-purposes/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/processing-purposes/#set> ;
  skos:prefLabel "Service Usage Analytics" ;
  skos:notation "PRP-004" ;
  dcterms:identifier "PRP-004" ;
  skos:definition "Measuring how a service is used, in order to understand or improve it." .

<https://umi-graph.com/processing-purposes/customer-relationship-management/#term>
  a <https://umi-graph.com/processing-purposes/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/processing-purposes/#set> ;
  skos:prefLabel "Customer Relationship Management" ;
  skos:notation "PRP-005" ;
  dcterms:identifier "PRP-005" ;
  skos:definition "Maintaining and servicing a relationship a person has already entered." ;
  skos:altLabel "CRM" .

<https://umi-graph.com/processing-purposes/communication-management/#term>
  a <https://umi-graph.com/processing-purposes/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/processing-purposes/#set> ;
  skos:prefLabel "Communication Management" ;
  skos:notation "PRP-006" ;
  dcterms:identifier "PRP-006" ;
  skos:definition "Carrying and administering the messages between a person and an organisation, as distinct from promoting anything to them." .

<https://umi-graph.com/permission-bases/email-marketing-consent/#term>
  a <https://umi-graph.com/permission-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/permission-bases/#set> ;
  skos:prefLabel "Email marketing consent" ;
  skos:notation "PMB-001" ;
  dcterms:identifier "PMB-001" ;
  skos:definition "The shape a permission record takes: one ground, consent, held for one stated purpose, direct marketing, and versioned so it can be withdrawn. It is not a preference, and it is not the receipt for any one person." ;
  umi:exemplar true .

<https://umi-graph.com/campaign-purpose/brand-building/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Brand Building" ;
  skos:notation "CMP-001" ;
  dcterms:identifier "CMP-001" ;
  skos:definition "Build or strengthen awareness, memory, and preference for a brand or proposition." .

<https://umi-graph.com/campaign-purpose/demand-capture/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Demand Capture" ;
  skos:notation "CMP-002" ;
  dcterms:identifier "CMP-002" ;
  skos:definition "Convert existing expressed demand into a measurable next step." .

<https://umi-graph.com/campaign-purpose/onboarding/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Onboarding" ;
  skos:notation "CMP-003" ;
  dcterms:identifier "CMP-003" ;
  skos:definition "Help a newly acquired consumer reach an initial value or adoption milestone." .

<https://umi-graph.com/campaign-purpose/acquisition/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Acquisition" ;
  skos:notation "CMP-004" ;
  dcterms:identifier "CMP-004" ;
  skos:definition "Create a new qualified consumer relationship or first conversion." ;
  skos:altLabel "Customer acquisition" .

<https://umi-graph.com/campaign-purpose/retention/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Retention" ;
  skos:notation "CMP-005" ;
  dcterms:identifier "CMP-005" ;
  skos:definition "Sustain an active consumer relationship and reduce preventable lapse." ;
  skos:altLabel "Customer retention" .

<https://umi-graph.com/campaign-purpose/engagement/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Engagement" ;
  skos:notation "CMP-006" ;
  dcterms:identifier "CMP-006" ;
  skos:definition "Increase the frequency, depth, or value of an existing consumer relationship." .

<https://umi-graph.com/campaign-purpose/reactivation/#term>
  a <https://umi-graph.com/campaign-purpose/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign-purpose/#set> ;
  skos:prefLabel "Reactivation" ;
  skos:notation "CMP-008" ;
  dcterms:identifier "CMP-008" ;
  skos:definition "Return a lapsed or inactive consumer relationship to active engagement." ;
  skos:altLabel "Win-back" .

<https://umi-graph.com/campaign/retention-campaign/#term>
  a <https://umi-graph.com/campaign/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/campaign/#set> ;
  skos:prefLabel "Retention campaign" ;
  skos:notation "CAM-001" ;
  dcterms:identifier "CAM-001" ;
  skos:definition "A bounded initiative whose purpose is to keep an at-risk relationship active: one flight, one accountable set of KPIs, tactics beneath it." ;
  umi:exemplar true .

<https://umi-graph.com/tactics/win-back-email/#term>
  a <https://umi-graph.com/tactics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/tactics/#set> ;
  skos:prefLabel "Win-back email" ;
  skos:notation "TAC-001" ;
  dcterms:identifier "TAC-001" ;
  skos:definition "An executable approach within a retention campaign: a triggered email to a lapsed or at-risk consumer, carrying an offer, measured at the send." ;
  umi:exemplar true .

<https://umi-graph.com/actions/send-email/#term>
  a <https://umi-graph.com/actions/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/actions/#set> ;
  skos:prefLabel "Send email" ;
  skos:notation "ACT-001" ;
  dcterms:identifier "ACT-001" ;
  skos:definition "One outbound email delivered to one subscriber as a step within a tactic; it triggers an engagement event and proves nothing about outcome by itself." ;
  umi:exemplar true .

<https://umi-graph.com/offers/percentage-discount/#term>
  a <https://umi-graph.com/offers/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/offers/#set> ;
  skos:prefLabel "Percentage discount" ;
  skos:notation "OFF-001" ;
  dcterms:identifier "OFF-001" ;
  skos:definition "A value exchange presented to a consumer: a stated percentage off, with terms, eligibility, geography and a validity window." ;
  umi:exemplar true .

<https://umi-graph.com/events/web-visit/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Web visit" ;
  skos:notation "EVT-001" ;
  dcterms:identifier "EVT-001" ;
  skos:definition "One session on an owned digital surface." .

<https://umi-graph.com/events/email-engagement/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Email engagement" ;
  skos:notation "EVT-002" ;
  dcterms:identifier "EVT-002" ;
  skos:definition "One open or click for one subscriber." .

<https://umi-graph.com/events/sms-engagement/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "SMS engagement" ;
  skos:notation "EVT-003" ;
  dcterms:identifier "EVT-003" ;
  skos:definition "One delivery, click or reply for one subscriber." .

<https://umi-graph.com/events/paid-media-click/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Paid media click" ;
  skos:notation "EVT-004" ;
  dcterms:identifier "EVT-004" ;
  skos:definition "One click on a paid placement, carrying the campaign and tactic key." .

<https://umi-graph.com/events/social-and-video-engagement/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Social and video engagement" ;
  skos:notation "EVT-005" ;
  dcterms:identifier "EVT-005" ;
  skos:definition "One engagement, a view, like, share or comment, on one social or video platform, observable only in aggregate because the platform holds the identity." .

<https://umi-graph.com/events/print-mail-and-broadcast/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Print, mail and broadcast" ;
  skos:notation "EVT-006" ;
  dcterms:identifier "EVT-006" ;
  skos:definition "One placement or drop." .

<https://umi-graph.com/events/consumer-authentication/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Consumer authentication" ;
  skos:notation "EVT-007" ;
  dcterms:identifier "EVT-007" ;
  skos:definition "One authentication or registration attempt by one consumer on one surface." .

<https://umi-graph.com/events/partner-handoff/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Partner handoff" ;
  skos:notation "EVT-008" ;
  dcterms:identifier "EVT-008" ;
  skos:definition "One consumer handed from a partner's surface to the brand's." .

<https://umi-graph.com/events/lead-submission/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Lead submission" ;
  skos:notation "EVT-009" ;
  dcterms:identifier "EVT-009" ;
  skos:definition "One form, call or chat that yields a resolvable lead." .

<https://umi-graph.com/events/conversion/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Conversion" ;
  skos:notation "EVT-010" ;
  dcterms:identifier "EVT-010" ;
  skos:definition "One completed intended outcome: a booking, a purchase, a sign-up." .

<https://umi-graph.com/events/fulfilment-outcome/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Fulfilment outcome" ;
  skos:notation "EVT-011" ;
  dcterms:identifier "EVT-011" ;
  skos:definition "One confirmed conversion afterwards fulfilled, cancelled, returned or left undone: the fact that says whether what was agreed actually happened." .

<https://umi-graph.com/events/public-social-conversation/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Public social conversation" ;
  skos:notation "EVT-012" ;
  dcterms:identifier "EVT-012" ;
  skos:definition "One public post or comment matching a monitored topic." .

<https://umi-graph.com/events/window-elapsed/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Window elapsed" ;
  skos:notation "EVT-013" ;
  dcterms:identifier "EVT-013" ;
  skos:definition "One lookback window closing with no qualifying activity for one consumer: the fact that nothing happened, recorded so that a lapse can be dated rather than noticed." .

<https://umi-graph.com/events/propensity-score/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Propensity score" ;
  skos:notation "EVT-014" ;
  dcterms:identifier "EVT-014" ;
  skos:definition "One model score for one consumer crossing a declared threshold: a prediction recorded as a fact, so that acting on it can be audited later." .

<https://umi-graph.com/events/referral/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Referral" ;
  skos:notation "EVT-015" ;
  dcterms:identifier "EVT-015" ;
  skos:definition "One referral, review or recommendation attributable to one consumer: the act of bringing someone else in." .

<https://umi-graph.com/events/paid-impression/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Paid impression" ;
  skos:notation "EVT-016" ;
  dcterms:identifier "EVT-016" ;
  skos:definition "One paid placement served on a digital surface: an impression, a view or a play the platform delivered and billed for, with no person in the count." .

<https://umi-graph.com/events/search-impression/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Search impression" ;
  skos:notation "EVT-017" ;
  dcterms:identifier "EVT-017" ;
  skos:definition "One appearance of an owned page in a search result for a tracked query, as the engine reports it." .

<https://umi-graph.com/events/assistant-answer/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Assistant answer" ;
  skos:notation "EVT-018" ;
  dcterms:identifier "EVT-018" ;
  skos:definition "One answer an assistant returns for a tracked query, as rendered, whether or not the brand is in it." ;
  skos:altLabel "AI answer" .

<https://umi-graph.com/events/assistant-citation/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Assistant citation" ;
  skos:notation "EVT-019" ;
  dcterms:identifier "EVT-019" ;
  skos:definition "One citation of an owned page inside an assistant's answer: the answer names the brand's content as what it drew on." ;
  skos:altLabel "AI citation" .

<https://umi-graph.com/events/brand-mention/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Brand mention" ;
  skos:notation "EVT-020" ;
  dcterms:identifier "EVT-020" ;
  skos:definition "One mention of the brand by name on the open web, on a page, a post or an answer matching a tracked topic, by someone the brand has not resolved." .

<https://umi-graph.com/events/crawl/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Crawl" ;
  skos:notation "EVT-021" ;
  dcterms:identifier "EVT-021" ;
  skos:definition "One fetch of an owned page by a machine reader, and what it could read there: the structured data it found or did not." .

<https://umi-graph.com/events/consent-change/#term>
  a <https://umi-graph.com/events/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/events/#set> ;
  skos:prefLabel "Consent change" ;
  skos:notation "EVT-022" ;
  dcterms:identifier "EVT-022" ;
  skos:definition "One grant or withdrawal of a permission by one person, for one purpose on one channel, recorded so that what may be sent to them can be shown to rest on it, and so that withdrawing it is shown to be as easy as giving it." .

<https://umi-graph.com/signals/site-visit/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Site Visit" ;
  skos:notation "SIG-001" ;
  dcterms:identifier "SIG-001" ;
  skos:definition "A session start on the owned site." .

<https://umi-graph.com/signals/internal-search/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Internal Search" ;
  skos:notation "SIG-002" ;
  dcterms:identifier "SIG-002" ;
  skos:definition "A query typed into the site's own search." .

<https://umi-graph.com/signals/global-click/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Global Click" ;
  skos:notation "SIG-003" ;
  dcterms:identifier "SIG-003" ;
  skos:definition "Any tracked click on an owned surface, carrying the element and page it fired on." .

<https://umi-graph.com/signals/form-submit/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Form Submit" ;
  skos:notation "SIG-004" ;
  dcterms:identifier "SIG-004" ;
  skos:definition "A completed form submission on an owned surface." .

<https://umi-graph.com/signals/phone-number-click/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Phone Number Click" ;
  skos:notation "SIG-005" ;
  dcterms:identifier "SIG-005" ;
  skos:definition "A tap or click on a phone number that places a call." .

<https://umi-graph.com/signals/chat-start/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Chat Start" ;
  skos:notation "SIG-006" ;
  dcterms:identifier "SIG-006" ;
  skos:definition "A conversation started with a chat or messaging widget." .

<https://umi-graph.com/signals/conversion-start/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Conversion Start" ;
  skos:notation "SIG-007" ;
  dcterms:identifier "SIG-007" ;
  skos:definition "The first step of a conversion flow: a cart opened, a booking begun, an application started." .

<https://umi-graph.com/signals/conversion-complete/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Conversion Complete" ;
  skos:notation "SIG-008" ;
  dcterms:identifier "SIG-008" ;
  skos:definition "A confirmed conversion at the end of a flow: an order placed, a booking made, a sign-up finished." .

<https://umi-graph.com/signals/account-registration-funnel/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Account Registration Funnel" ;
  skos:notation "SIG-009" ;
  dcterms:identifier "SIG-009" ;
  skos:definition "The steps from registration start to an activated account." .

<https://umi-graph.com/signals/video-funnel/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Video Funnel" ;
  skos:notation "SIG-010" ;
  dcterms:identifier "SIG-010" ;
  skos:definition "Play, progress and completion events on owned-site video." .

<https://umi-graph.com/signals/resolved-lead-input/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Resolved Lead Input" ;
  skos:notation "SIG-013" ;
  dcterms:identifier "SIG-013" ;
  skos:definition "A lead input matched to a person and a campaign key." .

<https://umi-graph.com/signals/fulfilment-outcome-feed/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Fulfilment Outcome Feed" ;
  skos:notation "SIG-014" ;
  dcterms:identifier "SIG-014" ;
  skos:definition "Fulfilled, cancelled, returned and undone outcomes from the system that owns delivery of what was agreed." .

<https://umi-graph.com/signals/email-engagement/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Email Engagement" ;
  skos:notation "SIG-015" ;
  dcterms:identifier "SIG-015" ;
  skos:definition "Delivery, open and click events for each send." .

<https://umi-graph.com/signals/sms-delivery-and-engagement/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "SMS Delivery & Engagement" ;
  skos:notation "SIG-016" ;
  dcterms:identifier "SIG-016" ;
  skos:definition "Delivery, click and reply events for each SMS send." .

<https://umi-graph.com/signals/paid-media-delivery/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Paid Media Delivery" ;
  skos:notation "SIG-017" ;
  dcterms:identifier "SIG-017" ;
  skos:definition "Impressions and clicks delivered against a tactic." .

<https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Paid Search Cost & Conversion Tracking" ;
  skos:notation "SIG-018" ;
  dcterms:identifier "SIG-018" ;
  skos:definition "Spend and platform-reported conversions at keyword and campaign grain." .

<https://umi-graph.com/signals/media-cost-at-tactic/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Media Cost at Tactic" ;
  skos:notation "SIG-019" ;
  dcterms:identifier "SIG-019" ;
  skos:definition "Gross media cost recorded against a tactic in the period." .

<https://umi-graph.com/signals/offline-delivery-volume/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Offline Delivery Volume" ;
  skos:notation "SIG-020" ;
  dcterms:identifier "SIG-020" ;
  skos:definition "The delivery counts a print, mail or broadcast supplier reports back for placements run." .

<https://umi-graph.com/signals/organic-search-visibility/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Organic Search Visibility" ;
  skos:notation "SIG-021" ;
  dcterms:identifier "SIG-021" ;
  skos:definition "Rankings and impressions for tracked queries." .

<https://umi-graph.com/signals/ai-citation-tracking/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "AI Citation Tracking" ;
  skos:notation "SIG-022" ;
  dcterms:identifier "SIG-022" ;
  skos:definition "Whether and where AI assistants cite the brand's pages." .

<https://umi-graph.com/signals/ai-response-monitoring/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "AI Response Monitoring" ;
  skos:notation "SIG-023" ;
  dcterms:identifier "SIG-023" ;
  skos:definition "A tracked query set run against AI assistants, capturing each rendered response: whether the brand appears, where in the answer, and in what terms." .

<https://umi-graph.com/signals/brand-mention-tracking/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Brand Mention Tracking" ;
  skos:notation "SIG-024" ;
  dcterms:identifier "SIG-024" ;
  skos:definition "Mentions of the brand across the open web." .

<https://umi-graph.com/signals/video-answer-tracking/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Video Answer Tracking" ;
  skos:notation "SIG-025" ;
  dcterms:identifier "SIG-025" ;
  skos:definition "Video results shown for tracked queries." .

<https://umi-graph.com/signals/schema-coverage-audit/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Schema Coverage Audit" ;
  skos:notation "SIG-026" ;
  dcterms:identifier "SIG-026" ;
  skos:definition "A crawl that checks which governed properties are published as structured data." .

<https://umi-graph.com/signals/page-experience-tracking/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Page Experience Tracking" ;
  skos:notation "SIG-027" ;
  dcterms:identifier "SIG-027" ;
  skos:definition "Field Core Web Vitals per page template." .

<https://umi-graph.com/signals/social-listening/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Social Listening" ;
  skos:notation "SIG-028" ;
  dcterms:identifier "SIG-028" ;
  skos:definition "Public posts matching monitored topics." .

<https://umi-graph.com/signals/consumer-sentiment/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Consumer Sentiment" ;
  skos:notation "SIG-029" ;
  dcterms:identifier "SIG-029" ;
  skos:definition "Sentiment scored on public conversation and reviews." .

<https://umi-graph.com/signals/lapse-detection/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Lapse Detection" ;
  skos:notation "SIG-030" ;
  dcterms:identifier "SIG-030" ;
  skos:definition "The scheduled job that closes a lookback window against every active relationship and records each one with no qualifying activity inside it." .

<https://umi-graph.com/signals/propensity-scoring/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Propensity Scoring" ;
  skos:notation "SIG-031" ;
  dcterms:identifier "SIG-031" ;
  skos:definition "The model run that scores every active relationship for likelihood to disengage and records each one that crosses the declared threshold." .

<https://umi-graph.com/signals/referral-tracking/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Referral Tracking" ;
  skos:notation "SIG-032" ;
  dcterms:identifier "SIG-032" ;
  skos:definition "Referral codes and links resolved to the person who issued them, so that bringing someone else in is attributed to the one who did it." .

<https://umi-graph.com/signals/partner-handoff-feed/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Partner Handoff Feed" ;
  skos:notation "SIG-033" ;
  dcterms:identifier "SIG-033" ;
  skos:definition "The partner feed that records each person a partner's surface hands to the brand's, with the partner and the moment of handoff." .

<https://umi-graph.com/signals/consent-record/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Consent Record" ;
  skos:notation "SIG-034" ;
  dcterms:identifier "SIG-034" ;
  skos:definition "The record of permissions granted and withdrawn, per person, purpose and channel, as the consent platform, the preference centre and the one-click unsubscribe header report them." .

<https://umi-graph.com/signals/contribution-margin-feed/#term>
  a <https://umi-graph.com/signals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/signals/#set> ;
  skos:prefLabel "Contribution Margin Feed" ;
  skos:notation "SIG-035" ;
  dcterms:identifier "SIG-035" ;
  skos:definition "Money recognised on a fulfilled order net of the variable cost of serving it, reported per customer and per period by the system that keeps the books." .

<https://umi-graph.com/intelligence/brand-intelligence/#term>
  a <https://umi-graph.com/intelligence/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/intelligence/#set> ;
  skos:prefLabel "Brand Intelligence" ;
  skos:notation "INT-001" ;
  dcterms:identifier "INT-001" ;
  skos:definition "How the brand is seen: awareness, sentiment, mention and share of voice." .

<https://umi-graph.com/intelligence/category-intelligence/#term>
  a <https://umi-graph.com/intelligence/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/intelligence/#set> ;
  skos:prefLabel "Category Intelligence" ;
  skos:notation "INT-002" ;
  dcterms:identifier "INT-002" ;
  skos:definition "How the category is searched and served: what is being asked for, and how well the category answers it." .

<https://umi-graph.com/intelligence/consumer-intelligence/#term>
  a <https://umi-graph.com/intelligence/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/intelligence/#set> ;
  skos:prefLabel "Consumer Intelligence" ;
  skos:notation "INT-003" ;
  dcterms:identifier "INT-003" ;
  skos:definition "Who a consumer is and where they stand: identity, journey state, preference, propensity and history, at the person grain." .

<https://umi-graph.com/intelligence/influence-intelligence/#term>
  a <https://umi-graph.com/intelligence/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/intelligence/#set> ;
  skos:prefLabel "Influence Intelligence" ;
  skos:notation "INT-004" ;
  dcterms:identifier "INT-004" ;
  skos:definition "How answers form: which sources, assistants and creators shape a consumer's choice." .

<https://umi-graph.com/intelligence/performance-intelligence/#term>
  a <https://umi-graph.com/intelligence/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/intelligence/#set> ;
  skos:prefLabel "Performance Intelligence" ;
  skos:notation "INT-005" ;
  dcterms:identifier "INT-005" ;
  skos:definition "What marketing produced: delivery, engagement, conversion, cost and revenue." .

<https://umi-graph.com/intelligence/competitive-intelligence/#term>
  a <https://umi-graph.com/intelligence/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/intelligence/#set> ;
  skos:prefLabel "Competitive Intelligence" ;
  skos:notation "INT-006" ;
  dcterms:identifier "INT-006" ;
  skos:definition "Where the brand stands against the set it competes with: who else answers the same demand, on what terms, and how that is moving." .

<https://umi-graph.com/attribution-models/first-touch/#term>
  a <https://umi-graph.com/attribution-models/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/attribution-models/#set> ;
  skos:prefLabel "First Touch" ;
  skos:notation "ATM-001" ;
  dcterms:identifier "ATM-001" ;
  skos:definition "Credit rests wholly on the earliest exposure in the window. Single-touch, so it reads a journey as though nothing after the opening mattered." ;
  skos:altLabel "First click" .

<https://umi-graph.com/attribution-models/last-touch/#term>
  a <https://umi-graph.com/attribution-models/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/attribution-models/#set> ;
  skos:prefLabel "Last Touch" ;
  skos:notation "ATM-002" ;
  dcterms:identifier "ATM-002" ;
  skos:definition "Credit rests wholly on the exposure closest to the outcome. Single-touch, and the quiet default in most reporting, which is what makes closing channels look like the ones that did the work." ;
  skos:altLabel "Last click" .

<https://umi-graph.com/attribution-models/linear/#term>
  a <https://umi-graph.com/attribution-models/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/attribution-models/#set> ;
  skos:prefLabel "Linear" ;
  skos:notation "ATM-003" ;
  dcterms:identifier "ATM-003" ;
  skos:definition "Credit is divided equally across every exposure in the window. Multi-touch, and the plainest way to stop one touch taking all of it, at the cost of holding a first impression and a closing click to be worth the same." ;
  skos:altLabel "Even credit" .

<https://umi-graph.com/attribution-models/time-decay/#term>
  a <https://umi-graph.com/attribution-models/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/attribution-models/#set> ;
  skos:prefLabel "Time Decay" ;
  skos:notation "ATM-004" ;
  dcterms:identifier "ATM-004" ;
  skos:definition "Credit is divided across every exposure, weighted towards those nearest the outcome. Multi-touch, and it assumes recency is worth more, which suits a short buying cycle and misreads a long one." .

<https://umi-graph.com/attribution-models/position-based/#term>
  a <https://umi-graph.com/attribution-models/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/attribution-models/#set> ;
  skos:prefLabel "Position Based" ;
  skos:notation "ATM-005" ;
  dcterms:identifier "ATM-005" ;
  skos:definition "Credit is concentrated on the first and last exposures, with the remainder shared among what came between. Multi-touch, for journeys where opening and closing are held to matter most." ;
  skos:altLabel "U-shaped" ;
  skos:altLabel "Position-based" .

<https://umi-graph.com/attribution-models/data-driven/#term>
  a <https://umi-graph.com/attribution-models/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/attribution-models/#set> ;
  skos:prefLabel "Data Driven" ;
  skos:notation "ATM-006" ;
  dcterms:identifier "ATM-006" ;
  skos:definition "Credit is assigned by a model fitted to observed outcomes rather than by a fixed rule. Multi-touch, and the weights it arrives at have to be demonstrable before they can be audited, which is the price of not choosing them in advance." ;
  skos:altLabel "Algorithmic" .

<https://umi-graph.com/evidence-designs/holdout-experiment/#term>
  a <https://umi-graph.com/evidence-designs/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/evidence-designs/#set> ;
  skos:prefLabel "Holdout experiment" ;
  skos:notation "EVD-001" ;
  dcterms:identifier "EVD-001" ;
  skos:definition "A randomised experiment in which some eligible people are withheld from the activity, and the difference in outcome between the exposed and the withheld is the effect." ;
  skos:altLabel "Randomised controlled trial" ;
  skos:altLabel "A/B test" .

<https://umi-graph.com/evidence-designs/geo-experiment/#term>
  a <https://umi-graph.com/evidence-designs/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/evidence-designs/#set> ;
  skos:prefLabel "Geo experiment" ;
  skos:notation "EVD-002" ;
  dcterms:identifier "EVD-002" ;
  skos:definition "An experiment in which whole geographies are assigned to receive or not receive the activity, and the difference in their outcomes is the effect." .

<https://umi-graph.com/evidence-designs/matched-market-test/#term>
  a <https://umi-graph.com/evidence-designs/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/evidence-designs/#set> ;
  skos:prefLabel "Matched-market test" ;
  skos:notation "EVD-003" ;
  dcterms:identifier "EVD-003" ;
  skos:definition "A comparison of markets that received the activity with markets chosen to resemble them that did not, without random assignment." ;
  skos:altLabel "Synthetic control" .

<https://umi-graph.com/evidence-designs/marketing-mix-model/#term>
  a <https://umi-graph.com/evidence-designs/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/evidence-designs/#set> ;
  skos:prefLabel "Marketing mix model" ;
  skos:notation "EVD-004" ;
  dcterms:identifier "EVD-004" ;
  skos:definition "A statistical model of an outcome over time against the activity across channels, from which each channel's contribution is estimated without assigning anyone." ;
  skos:altLabel "Media mix model" .

<https://umi-graph.com/evidence-designs/attribution/#term>
  a <https://umi-graph.com/evidence-designs/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/evidence-designs/#set> ;
  skos:prefLabel "Attribution" ;
  skos:notation "EVD-005" ;
  dcterms:identifier "EVD-005" ;
  skos:definition "A rule that divides credit for an outcome across the exposures that preceded it, observed rather than assigned." .

<https://umi-graph.com/parameters/attribution-lookback-window/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Attribution lookback window" ;
  skos:notation "PRM-001" ;
  dcterms:identifier "PRM-001" ;
  skos:definition "The number of days before a conversion within which an exposure may receive credit under an attribution model. It is disclosed with every attributed reading, because the same conversions attributed over one day and over thirty are two different numbers." ;
  skos:altLabel "Lookback window" ;
  skos:altLabel "Conversion window" .

<https://umi-graph.com/parameters/viewable-pixel-share/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Viewable pixel share" ;
  skos:notation "PRM-002" ;
  dcterms:identifier "PRM-002" ;
  skos:definition "The share of an ad's pixels that must be in the viewable area of the screen, for the required time, before an impression counts as viewable. The standard fixes it at half the pixels, and at less for the largest units." .

<https://umi-graph.com/parameters/viewable-time/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Viewable time" ;
  skos:notation "PRM-003" ;
  dcterms:identifier "PRM-003" ;
  skos:definition "The continuous time an ad's pixels must stay in view before an impression counts as viewable: one second for display and two for video under the standard." .

<https://umi-graph.com/parameters/minimum-detectable-effect/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Minimum detectable effect" ;
  skos:notation "PRM-004" ;
  dcterms:identifier "PRM-004" ;
  skos:definition "The smallest lift an experiment is designed to detect, stated before it runs. The sample and the holdout are sized to it, and an effect below it is not evidence of absence." .

<https://umi-graph.com/parameters/statistical-power/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Statistical power" ;
  skos:notation "PRM-005" ;
  dcterms:identifier "PRM-005" ;
  skos:definition "The probability an experiment detects an effect of the minimum detectable size when it is there. The convention is eighty percent, and a test run below it reads noise as no effect." .

<https://umi-graph.com/parameters/significance-level/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Significance level" ;
  skos:notation "PRM-006" ;
  dcterms:identifier "PRM-006" ;
  skos:definition "The probability an experiment reports an effect that is not there. The convention is five percent, and it is set with the power rather than after the result." .

<https://umi-graph.com/parameters/holdout-share/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Holdout share" ;
  skos:notation "PRM-007" ;
  dcterms:identifier "PRM-007" ;
  skos:definition "The share of eligible people withheld from the activity in a holdout experiment, sized with the minimum detectable effect and the power rather than chosen for comfort." .

<https://umi-graph.com/parameters/incrementality-factor/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Incrementality factor" ;
  skos:notation "PRM-008" ;
  dcterms:identifier "PRM-008" ;
  skos:definition "The multiplier a holdout establishes between an observed reading and its incremental value, applied to an observed rate or an attributed figure so a plan reports what the activity caused rather than what it touched." .

<https://umi-graph.com/parameters/frequency-cap/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Frequency cap" ;
  skos:notation "PRM-009" ;
  dcterms:identifier "PRM-009" ;
  skos:definition "The most deliveries of a tactic one person may receive within a window, so reach is not bought by repetition and a stated preference is not worn down." .

<https://umi-graph.com/parameters/session-timeout/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Session timeout" ;
  skos:notation "PRM-010" ;
  dcterms:identifier "PRM-010" ;
  skos:definition "The interval of inactivity after which a visit ends and the next act starts a new one. Thirty minutes is the common default, and a reading of visits changes with it." .

<https://umi-graph.com/parameters/retention-period/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Retention period" ;
  skos:notation "PRM-011" ;
  dcterms:identifier "PRM-011" ;
  skos:definition "How long personal data processed for a purpose is kept before it is erased or anonymised. The law requires a period and leaves its length to the purpose." .

<https://umi-graph.com/parameters/discount-rate/#term>
  a <https://umi-graph.com/parameters/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/parameters/#set> ;
  skos:prefLabel "Discount rate" ;
  skos:notation "PRM-012" ;
  dcterms:identifier "PRM-012" ;
  skos:definition "The rate at which money expected later is brought back to what it is worth now. It is the business's own cost of capital or the hurdle it has set, fixed before a lifetime value is read rather than chosen after it, because the rate decides the answer." .

<https://umi-graph.com/setting-bases/standard/#term>
  a <https://umi-graph.com/setting-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/setting-bases/#set> ;
  skos:prefLabel "Standard" ;
  skos:notation "STB-001" ;
  dcterms:identifier "STB-001" ;
  skos:definition "A public standard fixes the value and the business adopts it as written: the share of pixels and the time an impression must stay in view." .

<https://umi-graph.com/setting-bases/benchmark/#term>
  a <https://umi-graph.com/setting-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/setting-bases/#set> ;
  skos:prefLabel "Benchmark" ;
  skos:notation "STB-002" ;
  dcterms:identifier "STB-002" ;
  skos:definition "A published benchmark or a platform default supplies the value, and the business takes it until it has evidence of its own." .

<https://umi-graph.com/setting-bases/experiment/#term>
  a <https://umi-graph.com/setting-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/setting-bases/#set> ;
  skos:prefLabel "Experiment" ;
  skos:notation "STB-003" ;
  dcterms:identifier "STB-003" ;
  skos:definition "An evidence design established the value: a holdout, a geo experiment or a model calibrated it, and the result is what stands." .

<https://umi-graph.com/setting-bases/decision/#term>
  a <https://umi-graph.com/setting-bases/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/setting-bases/#set> ;
  skos:prefLabel "Decision" ;
  skos:notation "STB-004" ;
  dcterms:identifier "STB-004" ;
  skos:definition "The business chose the value, stated it and owns it: a lookback window, a frequency cap, a retention period." .

<https://umi-graph.com/event-grain/person/#term>
  a <https://umi-graph.com/event-grain/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/event-grain/#set> ;
  skos:prefLabel "Person" ;
  skos:notation "EGR-001" ;
  dcterms:identifier "EGR-001" ;
  skos:definition "One event is one person's, and the brand can resolve it to that person: a visit, an open, a submission, a purchase, or a fact recorded about one known relationship." ;
  skos:altLabel "Individual" .

<https://umi-graph.com/event-grain/withheld/#term>
  a <https://umi-graph.com/event-grain/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/event-grain/#set> ;
  skos:prefLabel "Withheld" ;
  skos:notation "EGR-002" ;
  dcterms:identifier "EGR-002" ;
  skos:definition "One event is one person's act, but the platform that saw it holds the identity and releases only the aggregate, so the person is real and unresolvable from here." .

<https://umi-graph.com/event-grain/placement/#term>
  a <https://umi-graph.com/event-grain/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/event-grain/#set> ;
  skos:prefLabel "Placement" ;
  skos:notation "EGR-003" ;
  dcterms:identifier "EGR-003" ;
  skos:definition "One event is a delivery with no person in it: a placement, a drop, an airing. It says the message went out, and nothing about who received it." .

<https://umi-graph.com/event-grain/public/#term>
  a <https://umi-graph.com/event-grain/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/event-grain/#set> ;
  skos:prefLabel "Public" ;
  skos:notation "EGR-004" ;
  dcterms:identifier "EGR-004" ;
  skos:definition "One event is an utterance in public, made by someone the brand has not resolved to a known person, so it is evidence about the brand and not about a relationship." .

<https://umi-graph.com/measure-direction/higher-is-better/#term>
  a <https://umi-graph.com/measure-direction/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-direction/#set> ;
  skos:prefLabel "Higher is better" ;
  skos:notation "MDR-001" ;
  dcterms:identifier "MDR-001" ;
  skos:definition "Improvement is the reading going up. The ordinary case for volume, rate and value readings, where more of the thing measured is the outcome wanted." .

<https://umi-graph.com/measure-direction/lower-is-better/#term>
  a <https://umi-graph.com/measure-direction/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-direction/#set> ;
  skos:prefLabel "Lower is better" ;
  skos:notation "MDR-002" ;
  dcterms:identifier "MDR-002" ;
  skos:definition "Improvement is the reading going down. The case for cost, rank and error readings, where the reading measures what has to be spent or got wrong to produce the result." .

<https://umi-graph.com/measure-direction/target-band/#term>
  a <https://umi-graph.com/measure-direction/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-direction/#set> ;
  skos:prefLabel "Target band" ;
  skos:notation "MDR-003" ;
  dcterms:identifier "MDR-003" ;
  skos:definition "Improvement is the reading staying inside a stated range, and movement in either direction out of it is the same failure. The case for readings where too much is as wrong as too little." .

<https://umi-graph.com/measure-form/total/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Total" ;
  skos:notation "MFM-001" ;
  dcterms:identifier "MFM-001" ;
  skos:definition "A count or sum over a period. It grows with volume, so it cannot be compared across periods of different size without saying so." ;
  skos:altLabel "Sum" .

<https://umi-graph.com/measure-form/rate/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Rate" ;
  skos:notation "MFM-002" ;
  dcterms:identifier "MFM-002" ;
  skos:definition "A count over the population that could have produced it, in the same period. It is stable against volume, which is what makes it comparable where a total is not." .

<https://umi-graph.com/measure-form/share/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Share" ;
  skos:notation "MFM-003" ;
  dcterms:identifier "MFM-003" ;
  skos:definition "A part over a whole that is itself measured, rather than over a population acted on. It moves when the whole moves, so a falling share is not always a falling part." ;
  skos:altLabel "Proportion" .

<https://umi-graph.com/measure-form/ratio/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Ratio" ;
  skos:notation "MFM-004" ;
  dcterms:identifier "MFM-004" ;
  skos:definition "One measured quantity over another of a different unit, such as money over outcomes. It answers what a thing costs or returns rather than how often it happens." .

<https://umi-graph.com/measure-form/value/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Value" ;
  skos:notation "MFM-005" ;
  dcterms:identifier "MFM-005" ;
  skos:definition "An amount in the unit the business plans in, carried on one subject rather than aggregated over events. It is the form a forecast can be read against." .

<https://umi-graph.com/measure-form/index/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Index" ;
  skos:notation "MFM-006" ;
  dcterms:identifier "MFM-006" ;
  skos:definition "A composite standing built from several underlying readings against stated thresholds. Its movement is interpretable only alongside what went into it." .

<https://umi-graph.com/measure-form/change/#term>
  a <https://umi-graph.com/measure-form/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/measure-form/#set> ;
  skos:prefLabel "Change" ;
  skos:notation "MFM-007" ;
  dcterms:identifier "MFM-007" ;
  skos:definition "The movement of another reading between two stated periods. It carries no level of its own, so it cannot be read without the reading it is the change in." ;
  skos:altLabel "Delta" .

<https://umi-graph.com/units/count/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Count" ;
  skos:notation "UNT-001" ;
  dcterms:identifier "UNT-001" ;
  skos:definition "A number of things counted, each the same kind of thing: visits, leads, deliveries, people reached. It is the unity, coded 1, and it has no scale but the thing it counts, so two counts compare only when they count the same thing over the same period." .

<https://umi-graph.com/units/percent/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Percent" ;
  skos:notation "UNT-002" ;
  dcterms:identifier "UNT-002" ;
  skos:definition "One part in a hundred of a stated whole: a name for the number 0.01, and a quantity of dimension one. A reading in percent must say what whole it is a share of, because a share of visits and a share of visitors print the same and mean different things." ;
  skos:altLabel "%" .

<https://umi-graph.com/units/ratio/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Ratio" ;
  skos:notation "UNT-003" ;
  dcterms:identifier "UNT-003" ;
  skos:definition "One quantity over another, read as a multiple or as so many of one per one of the other: revenue over cost, deliveries over people reached. Where the two are in the same unit the ratio is of dimension one and reads as a multiple; where they differ the reading carries both units and says which." .

<https://umi-graph.com/units/currency/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Currency" ;
  skos:notation "UNT-004" ;
  dcterms:identifier "UNT-004" ;
  skos:definition "An amount of money in the currency the reading is published in, named by its ISO 4217 code. Money is not a physical quantity and the unit codes leave it out, so the currency and the date of its rate travel with a published reading; here the unit says only that the number is money, whether an amount, an amount per outcome, or a value on one relationship." ;
  skos:altLabel "Money" .

<https://umi-graph.com/units/rank/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Rank" ;
  skos:notation "UNT-005" ;
  dcterms:identifier "UNT-005" ;
  skos:definition "An ordinal position in a rendered order: first, second, later. An ordinal quantity has an order and no arithmetic, so ranks are compared and never added or averaged as if the gaps between them were equal." .

<https://umi-graph.com/units/score/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Score" ;
  skos:notation "UNT-006" ;
  dcterms:identifier "UNT-006" ;
  skos:definition "A composite standing on a stated scale, built from several readings judged against thresholds. It is a number by construction rather than by measurement, so it compares only with a score built the same way, and its movement reads only alongside what went into it." .

<https://umi-graph.com/units/duration/#term>
  a <https://umi-graph.com/units/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/units/#set> ;
  skos:prefLabel "Duration" ;
  skos:notation "UNT-007" ;
  dcterms:identifier "UNT-007" ;
  skos:definition "A length of time: the seconds an impression must stay in view, the minutes after which a visit ends, the days a window reaches back. It is a quantity of time and names its unit of time, so two durations compare only when both name the same one." .

<https://umi-graph.com/metrics/site-visits/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Site Visits" ;
  skos:notation "MTR-001" ;
  dcterms:identifier "MTR-001" ;
  skos:definition "Count of visits to the owned site in the period: the base audience measure every site rate sits on top of." ;
  skos:altLabel "Sessions" .

<https://umi-graph.com/metrics/first-time-visit-share/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "First-Time Visit Share" ;
  skos:notation "MTR-002" ;
  dcterms:identifier "MTR-002" ;
  skos:definition "The share of visits from people with no prior visit on record." .

<https://umi-graph.com/metrics/qualified-visit-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Qualified Visit Rate" ;
  skos:notation "MTR-003" ;
  dcterms:identifier "MTR-003" ;
  skos:definition "The share of visits that meet the qualification threshold for the page they land on." .

<https://umi-graph.com/metrics/content-engagement-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Content Engagement Rate" ;
  skos:notation "MTR-004" ;
  dcterms:identifier "MTR-004" ;
  skos:definition "The share of content views that meet the engagement threshold." .

<https://umi-graph.com/metrics/video-completion-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Video Completion Rate" ;
  skos:notation "MTR-005" ;
  dcterms:identifier "MTR-005" ;
  skos:definition "The share of started videos watched to completion." ;
  skos:altLabel "VCR" .

<https://umi-graph.com/metrics/form-start-to-submit-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Form Start to Submit Rate" ;
  skos:notation "MTR-006" ;
  dcterms:identifier "MTR-006" ;
  skos:definition "The share of started forms that are submitted." .

<https://umi-graph.com/metrics/page-experience-index/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Page Experience Index" ;
  skos:notation "MTR-007" ;
  dcterms:identifier "MTR-007" ;
  skos:definition "A composite standing of a page against the Core Web Vitals thresholds." .

<https://umi-graph.com/metrics/conversion-flow-completion-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Conversion Flow Completion Rate" ;
  skos:notation "MTR-009" ;
  dcterms:identifier "MTR-009" ;
  skos:definition "The share of started conversion flows that end in a confirmed conversion." .

<https://umi-graph.com/metrics/fulfilment-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Fulfilment Rate" ;
  skos:notation "MTR-010" ;
  dcterms:identifier "MTR-010" ;
  skos:definition "The share of confirmed conversions that were fulfilled rather than cancelled or left undone." .

<https://umi-graph.com/metrics/assisted-conversion-actions/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Assisted-Conversion Actions" ;
  skos:notation "MTR-011" ;
  dcterms:identifier "MTR-011" ;
  skos:definition "The count of conversion actions that reach a person rather than a system: a call placed, a chat started." .

<https://umi-graph.com/metrics/account-activation-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Account Activation Rate" ;
  skos:notation "MTR-012" ;
  dcterms:identifier "MTR-012" ;
  skos:definition "The share of started account registrations that end in an activated account." .

<https://umi-graph.com/metrics/lead-count/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Lead Count" ;
  skos:notation "MTR-013" ;
  dcterms:identifier "MTR-013" ;
  skos:definition "The count of resolved lead inputs at tactic and intended-outcome grain." ;
  skos:altLabel "Leads" .

<https://umi-graph.com/metrics/conversion-count/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Conversion Count" ;
  skos:notation "MTR-014" ;
  dcterms:identifier "MTR-014" ;
  skos:definition "The count of completed intended outcomes in the period." ;
  skos:altLabel "Conversions" .

<https://umi-graph.com/metrics/lead-to-conversion-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Lead to Conversion Rate" ;
  skos:notation "MTR-015" ;
  dcterms:identifier "MTR-015" ;
  skos:definition "The share of resolved lead inputs that produce an intended outcome within its declared attribution window." .

<https://umi-graph.com/metrics/lead-to-modelled-conversion-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Lead to Modelled Conversion Rate" ;
  skos:notation "MTR-016" ;
  dcterms:identifier "MTR-016" ;
  skos:definition "The share of resolved lead inputs that receive a modelled intended outcome within its declared attribution window." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/reactivation-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Reactivation Rate" ;
  skos:notation "MTR-017" ;
  dcterms:identifier "MTR-017" ;
  skos:definition "The share of lapsed consumers who return within the win-back window." ;
  skos:altLabel "Win-back rate" .

<https://umi-graph.com/metrics/attributed-conversion-share/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Attributed-Conversion Share" ;
  skos:notation "MTR-018" ;
  dcterms:identifier "MTR-018" ;
  skos:definition "The share of conversions that arrive carrying a source key." .

<https://umi-graph.com/metrics/referral-conversion-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Referral Conversion Rate" ;
  skos:notation "MTR-019" ;
  dcterms:identifier "MTR-019" ;
  skos:definition "The share of referred sessions that convert, read by the channel that referred them." .

<https://umi-graph.com/metrics/media-cost/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Media Cost" ;
  skos:notation "MTR-020" ;
  dcterms:identifier "MTR-020" ;
  skos:definition "Gross media cost recorded against a tactic." ;
  skos:altLabel "Media spend" ;
  skos:altLabel "Spend" .

<https://umi-graph.com/metrics/cost-per-lead/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Cost per Lead" ;
  skos:notation "MTR-021" ;
  dcterms:identifier "MTR-021" ;
  skos:definition "Media cost divided by resolved leads." ;
  skos:altLabel "CPL" .

<https://umi-graph.com/metrics/cost-per-conversion/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Cost per Conversion" ;
  skos:notation "MTR-022" ;
  dcterms:identifier "MTR-022" ;
  skos:definition "Media cost divided by conversions." ;
  skos:altLabel "CPA" ;
  skos:altLabel "Cost per acquisition" .

<https://umi-graph.com/metrics/cost-per-modelled-conversion/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Cost per Modelled Conversion" ;
  skos:notation "MTR-023" ;
  dcterms:identifier "MTR-023" ;
  skos:definition "Media cost divided by modelled conversions." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/attributed-revenue/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Attributed Revenue" ;
  skos:notation "MTR-024" ;
  dcterms:identifier "MTR-024" ;
  skos:definition "Revenue on conversions joined to one tactic through the CRM. Credit rests wholly on that single touch, so a journey that took several reads as though the last of them produced it." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/ad-impressions/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Ad Impressions" ;
  skos:notation "MTR-025" ;
  dcterms:identifier "MTR-025" ;
  skos:definition "Paid media impressions delivered against a tactic." ;
  skos:altLabel "Impressions" .

<https://umi-graph.com/metrics/ad-clicks/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Ad Clicks" ;
  skos:notation "MTR-026" ;
  dcterms:identifier "MTR-026" ;
  skos:definition "Paid media clicks recorded against a tactic." ;
  skos:altLabel "Clicks" .

<https://umi-graph.com/metrics/paid-search-efficiency/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Paid Search Efficiency" ;
  skos:notation "MTR-027" ;
  dcterms:identifier "MTR-027" ;
  skos:definition "Platform conversions per unit of paid search spend." .

<https://umi-graph.com/metrics/email-engagement-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Email Engagement Rate" ;
  skos:notation "MTR-028" ;
  dcterms:identifier "MTR-028" ;
  skos:definition "The share of delivered emails opened or clicked." .

<https://umi-graph.com/metrics/sms-engagement-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "SMS Engagement Rate" ;
  skos:notation "MTR-029" ;
  dcterms:identifier "MTR-029" ;
  skos:definition "The share of delivered SMS clicked or replied to." .

<https://umi-graph.com/metrics/offline-reach/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Offline Reach" ;
  skos:notation "MTR-030" ;
  dcterms:identifier "MTR-030" ;
  skos:definition "Total offline delivery in the period: the nearest reading to reach available where no individual is observed." .

<https://umi-graph.com/metrics/organic-visibility-share/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Organic Visibility Share" ;
  skos:notation "MTR-031" ;
  dcterms:identifier "MTR-031" ;
  skos:definition "The share of tracked queries where the brand holds a top-ranking result." .

<https://umi-graph.com/metrics/citation-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Citation Rate" ;
  skos:notation "MTR-032" ;
  dcterms:identifier "MTR-032" ;
  skos:definition "Responses citing the brand as a source, over responses returned for the tracked query set. Where mention says the brand was spoken about, citation says it was relied on." .

<https://umi-graph.com/metrics/mention-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Mention Rate" ;
  skos:notation "MTR-033" ;
  dcterms:identifier "MTR-033" ;
  skos:definition "Responses containing a brand mention, over responses returned for the tracked query set. The base reading of answer visibility: unmentioned, nothing after it applies." .

<https://umi-graph.com/metrics/share-of-voice/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Share of Voice" ;
  skos:notation "MTR-034" ;
  dcterms:identifier "MTR-034" ;
  skos:definition "Brand mentions as a proportion of all brand mentions within a defined competitive category. An absolute mention rate cannot say whether rivals moved." ;
  skos:altLabel "SOV" .

<https://umi-graph.com/metrics/video-answer-appearances/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Video Answer Appearances" ;
  skos:notation "MTR-035" ;
  dcterms:identifier "MTR-035" ;
  skos:definition "Count of tracked queries returning a brand video as an answer." .

<https://umi-graph.com/metrics/schema-coverage/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Schema Coverage" ;
  skos:notation "MTR-036" ;
  dcterms:identifier "MTR-036" ;
  skos:definition "The share of governed entity properties that the site publishes as structured data." .

<https://umi-graph.com/metrics/return-on-ad-spend/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Return on Ad Spend" ;
  skos:notation "MTR-037" ;
  dcterms:identifier "MTR-037" ;
  skos:definition "Attributed revenue divided by media cost." ;
  skos:altLabel "ROAS" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/revenue-per-lead/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Revenue per Lead" ;
  skos:notation "MTR-038" ;
  dcterms:identifier "MTR-038" ;
  skos:definition "Attributed revenue divided by resolved leads." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/revenue-per-conversion/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Revenue per Conversion" ;
  skos:notation "MTR-039" ;
  dcterms:identifier "MTR-039" ;
  skos:definition "Attributed revenue divided by completed conversions." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/click-through-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Click-through Rate" ;
  skos:notation "MTR-040" ;
  dcterms:identifier "MTR-040" ;
  skos:definition "Paid media clicks over paid media impressions delivered in the period." ;
  skos:altLabel "CTR" .

<https://umi-graph.com/metrics/retention-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Retention Rate" ;
  skos:notation "MTR-041" ;
  dcterms:identifier "MTR-041" ;
  skos:definition "The share of relationships active at the start of a window that are still active at its end." .

<https://umi-graph.com/metrics/customer-lifetime-value/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Customer Lifetime Value" ;
  skos:notation "MTR-042" ;
  dcterms:identifier "MTR-042" ;
  skos:definition "Expected contribution margin from one relationship from here on, brought back to what it is worth now. Margin and not revenue: what the relationship returns after the variable cost of serving and keeping it. From here on and not over the whole of its life, because what has already happened is measured and not expected." ;
  skos:altLabel "CLV" ;
  skos:altLabel "LTV" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/advocacy-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Advocacy Rate" ;
  skos:notation "MTR-043" ;
  dcterms:identifier "MTR-043" ;
  skos:definition "The share of consumers who bring at least one other person in." .

<https://umi-graph.com/metrics/reach/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Reach" ;
  skos:notation "MTR-044" ;
  dcterms:identifier "MTR-044" ;
  skos:definition "The count of distinct people a placement was delivered to, as against the count of deliveries." ;
  skos:altLabel "Unique reach" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/visibility-momentum/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Visibility Momentum" ;
  skos:notation "MTR-045" ;
  dcterms:identifier "MTR-045" ;
  skos:definition "Percentage change in mention rate or share of voice between two defined measurement periods." .

<https://umi-graph.com/metrics/position/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Position" ;
  skos:notation "MTR-046" ;
  dcterms:identifier "MTR-046" ;
  skos:definition "Where the brand falls in the response as rendered: first entity or later, its rank among listed alternatives, and whether it stands as the recommendation or as one option among several." ;
  skos:altLabel "Rank" .

<https://umi-graph.com/metrics/hallucination-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Hallucination Rate" ;
  skos:notation "MTR-047" ;
  dcterms:identifier "MTR-047" ;
  skos:definition "Responses attributing to the brand a product, claim or association that does not exist, over responses returned for the tracked query set." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/post-citation-click-through-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Post-Citation Click-through Rate" ;
  skos:notation "MTR-048" ;
  dcterms:identifier "MTR-048" ;
  skos:definition "Clicks on a citation, over responses in which that citation appeared." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/lapse-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Lapse Rate" ;
  skos:notation "MTR-049" ;
  dcterms:identifier "MTR-049" ;
  skos:definition "The share of relationships active at the start of a window that have no qualifying activity by its end: the fact of leaving, counted where retention counts staying." ;
  skos:altLabel "Churn rate" .

<https://umi-graph.com/metrics/likely-to-lapse-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Likely-to-Lapse Rate" ;
  skos:notation "MTR-050" ;
  dcterms:identifier "MTR-050" ;
  skos:definition "The share of active relationships a model scores as likely to disengage before any window has run out: risk read ahead of the lapse it predicts." .

<https://umi-graph.com/metrics/frequency/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Frequency" ;
  skos:notation "MTR-051" ;
  dcterms:identifier "MTR-051" ;
  skos:definition "The average number of times a placement was delivered to each person it reached: deliveries over distinct people. Too few and the message does not register, too many and the spend is wasted, so it is read against a band rather than in one direction." ;
  skos:altLabel "Average frequency" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/metrics/opt-out-rate/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Opt-out Rate" ;
  skos:notation "MTR-052" ;
  dcterms:identifier "MTR-052" ;
  skos:definition "Withdrawals of permission over deliveries on one channel in the window: the share of people reached who asked not to be reached that way again." ;
  skos:altLabel "Unsubscribe rate" .

<https://umi-graph.com/metrics/contribution-margin/#term>
  a <https://umi-graph.com/metrics/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metrics/#set> ;
  skos:prefLabel "Contribution Margin" ;
  skos:notation "MTR-053" ;
  dcterms:identifier "MTR-053" ;
  skos:definition "What is left of the money one relationship brings in after the variable cost of serving it and of keeping it, in one period. It is what a lifetime value is built from, and it is not revenue: a relationship can bring money in and still cost more to hold than it returns." ;
  skos:altLabel "Contribution" ;
  skos:altLabel "Margin" .

<https://umi-graph.com/goals/demand-conversion/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Demand Conversion" ;
  skos:notation "GOL-001" ;
  dcterms:identifier "GOL-001" ;
  skos:definition "Turn qualified consumer intent into a completed conversion or a measurable next step." .

<https://umi-graph.com/goals/discoverability/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Discoverability" ;
  skos:notation "GOL-002" ;
  dcterms:identifier "GOL-002" ;
  skos:definition "Make relevant brand, product, and content experiences easy to find." .

<https://umi-graph.com/goals/answer-visibility/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Answer Visibility" ;
  skos:notation "GOL-003" ;
  dcterms:identifier "GOL-003" ;
  skos:definition "Increase credible brand presence in search and answer experiences." ;
  skos:altLabel "AI visibility" .

<https://umi-graph.com/goals/engagement/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Engagement" ;
  skos:notation "GOL-005" ;
  dcterms:identifier "GOL-005" ;
  skos:definition "Increase meaningful interaction with content and experiences between conversions." .

<https://umi-graph.com/goals/retention-and-reactivation/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Retention & Reactivation" ;
  skos:notation "GOL-006" ;
  dcterms:identifier "GOL-006" ;
  skos:definition "Sustain active consumer relationships and restore lapsed relationships." .

<https://umi-graph.com/goals/marketing-efficiency/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Marketing Efficiency" ;
  skos:notation "GOL-007" ;
  dcterms:identifier "GOL-007" ;
  skos:definition "Improve the outcome produced per unit of marketing investment." .

<https://umi-graph.com/goals/advocacy/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Advocacy" ;
  skos:notation "GOL-009" ;
  dcterms:identifier "GOL-009" ;
  skos:definition "Turn satisfied consumers into people who bring others in, so growth can come from relationships already won rather than only from spend." .

<https://umi-graph.com/goals/brand-awareness/#term>
  a <https://umi-graph.com/goals/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/goals/#set> ;
  skos:prefLabel "Brand Awareness" ;
  skos:notation "GOL-010" ;
  dcterms:identifier "GOL-010" ;
  skos:definition "Be known to people who are not yet looking, so the brand is already in mind when the search begins." .

<https://umi-graph.com/kpis/conversion-flow-completion-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Conversion Flow Completion Rate" ;
  skos:notation "KPI-002" ;
  dcterms:identifier "KPI-002" ;
  skos:definition "Whether the routes to conversion hold the people who start them. When it falls, volume can only be bought with more traffic." .

<https://umi-graph.com/kpis/assisted-conversion-actions/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Assisted-Conversion Actions" ;
  skos:notation "KPI-003" ;
  dcterms:identifier "KPI-003" ;
  skos:definition "Whether demand is reaching a person when it needs one. This is the part of conversion a self-serve flow cannot absorb." .

<https://umi-graph.com/kpis/lead-totals/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Lead Totals" ;
  skos:notation "KPI-004" ;
  dcterms:identifier "KPI-004" ;
  skos:definition "Whether the top of the conversion path is being filled. It says nothing about whether those leads go on to convert." ;
  skos:altLabel "Leads" .

<https://umi-graph.com/kpis/conversion-totals/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Conversion Totals" ;
  skos:notation "KPI-005" ;
  dcterms:identifier "KPI-005" ;
  skos:definition "Whether demand is converting at all, in absolute terms. The count every rate below it is a share of." ;
  skos:altLabel "Conversions" .

<https://umi-graph.com/kpis/conversion-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Conversion Rate" ;
  skos:notation "KPI-006" ;
  dcterms:identifier "KPI-006" ;
  skos:definition "Whether the leads already won are being converted. It separates a demand problem from a conversion problem." ;
  skos:altLabel "CVR" .

<https://umi-graph.com/kpis/organic-visibility-share/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Organic Visibility Share" ;
  skos:notation "KPI-007" ;
  dcterms:identifier "KPI-007" ;
  skos:definition "Whether the brand is findable for the questions its market actually asks, without paying for the position." .

<https://umi-graph.com/kpis/site-visits/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Site Visits" ;
  skos:notation "KPI-008" ;
  dcterms:identifier "KPI-008" ;
  skos:definition "Whether being findable is producing arrivals at all. The crudest reading of discoverability, and the base every rate above depends on." ;
  skos:altLabel "Sessions" .

<https://umi-graph.com/kpis/paid-search-efficiency/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Paid Search Efficiency" ;
  skos:notation "KPI-009" ;
  dcterms:identifier "KPI-009" ;
  skos:definition "Whether bought visibility is worth what it costs. The counterweight to visibility won without paying." .

<https://umi-graph.com/kpis/page-experience-core-web-vitals/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Page Experience (Core Web Vitals)" ;
  skos:notation "KPI-010" ;
  dcterms:identifier "KPI-010" ;
  skos:definition "Whether a page is good enough to be found and to be stayed on. Experience is a ranking input and an abandonment cause at once." ;
  skos:altLabel "CWV" .

<https://umi-graph.com/kpis/citation-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Citation Rate" ;
  skos:notation "KPI-011" ;
  dcterms:identifier "KPI-011" ;
  skos:definition "Whether assistants answering on the brand's subjects draw on the brand. Being the source is the newer form of being found." .

<https://umi-graph.com/kpis/mention-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Mention Rate" ;
  skos:notation "KPI-012" ;
  dcterms:identifier "KPI-012" ;
  skos:definition "Whether the brand appears at all where questions are now answered. Every later reading assumes this one." .

<https://umi-graph.com/kpis/share-of-voice/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Share of Voice" ;
  skos:notation "KPI-013" ;
  dcterms:identifier "KPI-013" ;
  skos:definition "Whether the brand holds its share of the conversation against the set it competes with." ;
  skos:altLabel "SOV" .

<https://umi-graph.com/kpis/video-answer-appearances/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Video Answer Appearances" ;
  skos:notation "KPI-014" ;
  dcterms:identifier "KPI-014" ;
  skos:definition "Whether the brand's own video is what a question returns, on the surfaces that answer with video." .

<https://umi-graph.com/kpis/schema-coverage/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Schema Coverage" ;
  skos:notation "KPI-015" ;
  dcterms:identifier "KPI-015" ;
  skos:definition "Whether the brand states its own facts in a form a machine can read. What is not declared cannot be cited." .

<https://umi-graph.com/kpis/account-activation-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Account Activation Rate" ;
  skos:notation "KPI-016" ;
  dcterms:identifier "KPI-016" ;
  skos:definition "Whether people who begin a relationship finish starting it. An abandoned registration is an identity the model never gets." .

<https://umi-graph.com/kpis/attributed-conversion-share/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Attributed-Conversion Share" ;
  skos:notation "KPI-017" ;
  dcterms:identifier "KPI-017" ;
  skos:definition "Whether outcomes can be connected to what produced them. It bounds how much of every efficiency reading can be believed." .

<https://umi-graph.com/kpis/referral-conversion/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Referral Conversion" ;
  skos:notation "KPI-018" ;
  dcterms:identifier "KPI-018" ;
  skos:definition "Whether the sources that send people send people who act." .

<https://umi-graph.com/kpis/content-engagement-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Content Engagement Rate" ;
  skos:notation "KPI-019" ;
  dcterms:identifier "KPI-019" ;
  skos:definition "Whether content is being used rather than merely served." .

<https://umi-graph.com/kpis/video-completion-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Video Completion Rate" ;
  skos:notation "KPI-020" ;
  dcterms:identifier "KPI-020" ;
  skos:definition "Whether video holds attention to the end, which is usually where its message is." ;
  skos:altLabel "VCR" .

<https://umi-graph.com/kpis/qualified-visit-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Qualified Visit Rate" ;
  skos:notation "KPI-021" ;
  dcterms:identifier "KPI-021" ;
  skos:definition "Whether arrivals are the right arrivals. Traffic that never qualifies is a targeting cost, not an engagement one." .

<https://umi-graph.com/kpis/email-engagement-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Email Engagement Rate" ;
  skos:notation "KPI-022" ;
  dcterms:identifier "KPI-022" ;
  skos:definition "Whether a permissioned audience still wants to hear from the brand. It decays quietly, which is why it is read as an early warning." .

<https://umi-graph.com/kpis/fulfilment-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Fulfilment Rate" ;
  skos:notation "KPI-023" ;
  dcterms:identifier "KPI-023" ;
  skos:definition "Whether what was agreed actually happened. A conversion that is never fulfilled costs more than one that was never made." .

<https://umi-graph.com/kpis/reactivation-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Reactivation Rate" ;
  skos:notation "KPI-024" ;
  dcterms:identifier "KPI-024" ;
  skos:definition "Whether lapsed relationships can be recovered, and how readily. The test of whether a relationship ended or only paused." ;
  skos:altLabel "Win-back rate" .

<https://umi-graph.com/kpis/cost-per-lead/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Cost per Lead" ;
  skos:notation "KPI-025" ;
  dcterms:identifier "KPI-025" ;
  skos:definition "What it costs to raise a hand. Read beside conversion rate, or it rewards cheap leads that never convert." ;
  skos:altLabel "CPL" .

<https://umi-graph.com/kpis/cost-per-conversion/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Cost per Conversion" ;
  skos:notation "KPI-026" ;
  dcterms:identifier "KPI-026" ;
  skos:definition "What it costs to produce an outcome — the efficiency reading that survives the lead stage." ;
  skos:altLabel "CPA" ;
  skos:altLabel "Cost per acquisition" .

<https://umi-graph.com/kpis/revenue/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Revenue" ;
  skos:notation "KPI-027" ;
  dcterms:identifier "KPI-027" ;
  skos:definition "Whether marketing is producing money and not only activity. The one reading here in the unit the business plans in." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/return-on-ad-spend/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Return on Ad Spend" ;
  skos:notation "KPI-028" ;
  dcterms:identifier "KPI-028" ;
  skos:definition "Whether what came back exceeds what went out. The single reading a budget conversation tends to end on." ;
  skos:altLabel "ROAS" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/revenue-per-lead/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Revenue per Lead" ;
  skos:notation "KPI-029" ;
  dcterms:identifier "KPI-029" ;
  skos:definition "What a raised hand is worth, which is what decides how much a lead may cost." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/revenue-per-conversion/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Revenue per Conversion" ;
  skos:notation "KPI-030" ;
  dcterms:identifier "KPI-030" ;
  skos:definition "What an outcome is worth, which is what decides how much an outcome may cost." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/click-through-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Click-through Rate" ;
  skos:notation "KPI-031" ;
  dcterms:identifier "KPI-031" ;
  skos:definition "Whether bought attention is being earned once it is placed. It separates a creative problem from a targeting one before either becomes expensive." ;
  skos:altLabel "CTR" .

<https://umi-graph.com/kpis/retention-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Retention Rate" ;
  skos:notation "KPI-032" ;
  dcterms:identifier "KPI-032" ;
  skos:definition "Whether relationships already won are being kept. Every acquisition number means less the lower this reads." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/customer-lifetime-value/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Customer Lifetime Value" ;
  skos:notation "KPI-033" ;
  dcterms:identifier "KPI-033" ;
  skos:definition "What a relationship is worth over the whole of its life, which is the number every acquisition cost has to be judged against." ;
  skos:altLabel "CLV" ;
  skos:altLabel "LTV" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/advocacy-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Advocacy Rate" ;
  skos:notation "KPI-034" ;
  dcterms:identifier "KPI-034" ;
  skos:definition "Whether satisfied consumers are bringing others in. The one growth reading that does not rise with spend." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/reach/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Reach" ;
  skos:notation "KPI-035" ;
  dcterms:identifier "KPI-035" ;
  skos:definition "How much of the addressable audience was touched at all, as distinct from how often it was touched." ;
  skos:altLabel "Unique reach" ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/visibility-momentum/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Visibility Momentum" ;
  skos:notation "KPI-036" ;
  dcterms:identifier "KPI-036" ;
  skos:definition "Whether presence is improving, holding or slipping. One period's reading cannot tell a gain from a model that was retrained underneath it." .

<https://umi-graph.com/kpis/position/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Position" ;
  skos:notation "KPI-037" ;
  dcterms:identifier "KPI-037" ;
  skos:definition "Whether the brand is the answer or merely inside it. Appearing and being named first are not the same result." ;
  skos:altLabel "Rank" .

<https://umi-graph.com/kpis/hallucination-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Hallucination Rate" ;
  skos:notation "KPI-038" ;
  dcterms:identifier "KPI-038" ;
  skos:definition "Whether what assistants say about the brand is true. This is the exposure that visibility creates when it is wrong." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/post-citation-click-through-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Post-Citation Click-through Rate" ;
  skos:notation "KPI-039" ;
  dcterms:identifier "KPI-039" ;
  skos:definition "Whether being cited sends anyone. The reading that separates visibility from traffic." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/lapse-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Lapse Rate" ;
  skos:notation "KPI-040" ;
  dcterms:identifier "KPI-040" ;
  skos:definition "Whether relationships already won are slipping away, read as the moves that leave rather than the ones that stay. Every retention number is the complement of this one." ;
  skos:altLabel "Churn rate" .

<https://umi-graph.com/kpis/likely-to-lapse-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Likely-to-Lapse Rate" ;
  skos:notation "KPI-041" ;
  dcterms:identifier "KPI-041" ;
  skos:definition "Whether the model is seeing trouble before the window confirms it. It is the reading retention outreach acts on, and the one that says whether acting early was worth it." .

<https://umi-graph.com/kpis/effective-frequency/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Effective Frequency" ;
  skos:notation "KPI-042" ;
  dcterms:identifier "KPI-042" ;
  skos:definition "Whether the people a placement reaches see it often enough to notice and not so often that further exposure buys nothing. Both ends are failures, which is why this reading has a band and not a direction." ;
  umi:contractStatus "Requires source" .

<https://umi-graph.com/kpis/opt-out-rate/#term>
  a <https://umi-graph.com/kpis/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/kpis/#set> ;
  skos:prefLabel "Opt-out Rate" ;
  skos:notation "KPI-043" ;
  dcterms:identifier "KPI-043" ;
  skos:definition "Whether the people a channel reaches want to keep being reached. It is the relationship read from the side that leaves quietly, and the first reading a permission-based channel owes." ;
  skos:altLabel "Unsubscribe rate" .

<https://umi-graph.com/targets/reactivation-rate-target/#term>
  a <https://umi-graph.com/targets/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/targets/#set> ;
  skos:prefLabel "Reactivation rate target" ;
  skos:notation "TGT-001" ;
  dcterms:identifier "TGT-001" ;
  skos:definition "The level the Retention campaign commits its Reactivation Rate to reach by the end of the Campaign flight: a stated share of lapsed customers returned, read against the KPI's direction and in its Metric's unit. A record carries the level and its baseline; the exemplar shows the shape." ;
  umi:exemplar true .

<https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term>
  a <https://umi-graph.com/metric-formulas/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metric-formulas/#set> ;
  skos:prefLabel "Reactivation rate formula" ;
  skos:notation "FRM-001" ;
  dcterms:identifier "FRM-001" ;
  skos:definition "A versioned calculation method: fulfilled conversions by lapsed consumers over lapsed consumers in the window, with the grain, exclusions and evaluation rules stated once." ;
  umi:exemplar true .

<https://umi-graph.com/metric-formulas/customer-lifetime-value-formula/#term>
  a <https://umi-graph.com/metric-formulas/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/metric-formulas/#set> ;
  skos:prefLabel "Customer lifetime value formula" ;
  skos:notation "FRM-002" ;
  dcterms:identifier "FRM-002" ;
  skos:definition "The present value of the contribution margin one relationship is expected to produce from here on: each period's margin weighted by the chance the relationship is still alive in that period, and brought back to what it is worth now at the declared rate." ;
  umi:exemplar true .

<https://umi-graph.com/external-terms/schema-org-faqpage/#term>
  a <https://umi-graph.com/external-terms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/external-terms/#set> ;
  skos:prefLabel "schema.org FAQPage" ;
  skos:notation "EXT-001" ;
  dcterms:identifier "EXT-001" ;
  skos:definition "The class schema.org publishes for a page of questions and answers, defined there as a web page presenting one or more frequently asked questions." ;
  rdfs:seeAlso <https://schema.org/FAQPage> .

<https://umi-graph.com/external-terms/schema-org-blogposting/#term>
  a <https://umi-graph.com/external-terms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/external-terms/#set> ;
  skos:prefLabel "schema.org BlogPosting" ;
  skos:notation "EXT-002" ;
  dcterms:identifier "EXT-002" ;
  skos:definition "The class schema.org publishes for a blog post, defined there in those words and placed under its article class." ;
  rdfs:seeAlso <https://schema.org/BlogPosting> .

<https://umi-graph.com/external-terms/schema-org-howto/#term>
  a <https://umi-graph.com/external-terms/#set>, skos:Concept ;
  skos:inScheme <https://umi-graph.com/external-terms/#set> ;
  skos:prefLabel "schema.org HowTo" ;
  skos:notation "EXT-003" ;
  dcterms:identifier "EXT-003" ;
  skos:definition "The class schema.org publishes for step-by-step instructions, defined there as instructions that explain how to achieve a result by performing a sequence of steps." ;
  rdfs:seeAlso <https://schema.org/HowTo> .

<https://umi-graph.com/technology-platforms/adobe-experience-cloud/#term>
  owl:deprecated true ;
  dcterms:identifier "PLT-002" ;
  dcterms:date "2026-09-26" ;
  skos:historyNote "A licence suite, not a system that acts at a surface; the systems it licenses are rows of their own." .

<https://umi-graph.com/technology-platforms/adobe-workfront/#term>
  owl:deprecated true ;
  dcterms:identifier "PLT-003" ;
  dcterms:date "2026-09-22" ;
  skos:historyNote "Work management for production; it acts at no consumer surface and instruments nothing." .

<https://umi-graph.com/technology-platforms/maze/#term>
  owl:deprecated true ;
  dcterms:identifier "PLT-020" ;
  dcterms:date "2026-09-21" ;
  skos:historyNote "Usability testing for prototypes; it observes no consumer fact this model counts." .

<https://umi-graph.com/campaign-purpose/new-mover-acquisition/#term>
  owl:deprecated true ;
  dcterms:identifier "CMP-007" ;
  dcterms:date "2026-09-21" ;
  skos:historyNote "A purpose for one market's situation, not a kind of purpose; Acquisition covers it." .

<https://umi-graph.com/signals/location-finder-click/#term>
  owl:deprecated true ;
  dcterms:identifier "SIG-011" ;
  dcterms:date "2026-09-26" ;
  skos:historyNote "An instrument whose claim stood on no public source, retired when every claim was held to one." .

<https://umi-graph.com/signals/direct-conversion-same-day/#term>
  owl:deprecated true ;
  dcterms:identifier "SIG-012" ;
  dcterms:date "2026-09-26" ;
  skos:historyNote "An attribution window stated as an instrument; the window belongs to a measurement contract, not to a signal." .

<https://umi-graph.com/metrics/bookings/#term>
  owl:deprecated true ;
  dcterms:identifier "MTR-008" ;
  dcterms:date "2026-09-22" ;
  skos:historyNote "One trade's name for a conversion; Conversion Count carries the general form." .

<https://umi-graph.com/goals/activation-and-attribution/#term>
  owl:deprecated true ;
  dcterms:identifier "GOL-004" ;
  dcterms:date "2026-09-26" ;
  skos:historyNote "A question about measurement, not an outcome; its KPIs serve Demand Conversion and Marketing Efficiency." .

<https://umi-graph.com/goals/multi-touch-attribution/#term>
  owl:deprecated true ;
  dcterms:identifier "GOL-008" ;
  dcterms:date "2026-09-26" ;
  skos:historyNote "A question about measurement, not an outcome; its KPIs serve Demand Conversion and Marketing Efficiency." .

<https://umi-graph.com/kpis/bookings/#term>
  owl:deprecated true ;
  dcterms:identifier "KPI-001" ;
  dcterms:date "2026-09-22" ;
  skos:historyNote "One trade's name for a conversion; Conversion Totals reads the general form." .

<https://umi-graph.com/explore/#term>
  dcterms:isReplacedBy <https://umi-graph.com/#term> .

<https://umi-graph.com/measurement-plan/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/measurement-plan/#term> .

<https://umi-graph.com/measurement-plan/measurement-model/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/measurement-plan/measurement-model/#term> .

<https://umi-graph.com/measurement-plan/data-sources/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/instrumentation-plan/data-sources/#term> .

<https://umi-graph.com/measurement-plan/content-types/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/measurement-plan/content-types/#term> .

<https://umi-graph.com/measurement-plan/journeys/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/lifecycle-map/journeys/#term> .

<https://umi-graph.com/deliverables/measurement-plan/data-sources/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/instrumentation-plan/data-sources/#term> .

<https://umi-graph.com/deliverables/measurement-plan/journeys/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/lifecycle-map/journeys/#term> .

<https://umi-graph.com/start/#term>
  dcterms:isReplacedBy <https://umi-graph.com/#term> .

<https://umi-graph.com/commitments/a-composition-a-reader-manifests-has-an-address-is-held-before-it-binds-and-enters-the-ground-only-by-proposal/#term>
  dcterms:isReplacedBy <https://umi-graph.com/commitments/a-composition-a-reader-manifests-has-an-address-is-held-before-it-binds-and-never-enters-the-ground/#term> .

<https://umi-graph.com/jobs/#term>
  dcterms:isReplacedBy <https://umi-graph.com/deliverables/#term> .

<https://umi-graph.com/questions/how-a-goal-is-evidenced/>
  a umi:Pattern ;
  rdfs:label "How a goal is evidenced" ;
  dcterms:identifier "PTN-001" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/goals/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set> ;
  umi:asks "How is a goal evidenced, and by which observed facts?" .

<https://umi-graph.com/questions/which-questions-a-goal-raises/>
  a umi:Pattern ;
  rdfs:label "Which questions a goal raises" ;
  dcterms:identifier "PTN-002" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/goals/#set>, <https://umi-graph.com/intelligence/#set>, <https://umi-graph.com/metrics/#set> ;
  umi:asks "Which questions does a goal raise, and which readings answer them?" .

<https://umi-graph.com/questions/what-a-campaign-does/>
  a umi:Pattern ;
  rdfs:label "What a campaign does" ;
  dcterms:identifier "PTN-003" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/actions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/entities/#set> ;
  umi:asks "What does a campaign do, and does it reach a person?" .

<https://umi-graph.com/questions/which-conditions-a-journey-passes/>
  a umi:Pattern ;
  rdfs:label "Which conditions a journey passes" ;
  dcterms:identifier "PTN-004" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/journey-states/#set>, <https://umi-graph.com/consumer-states/#set>, <https://umi-graph.com/lifecycle-stages/#set> ;
  umi:asks "Which conditions does a journey pass through, and on which rungs of the ladder?" .

<https://umi-graph.com/questions/which-facts-move-a-person/>
  a umi:Pattern ;
  rdfs:label "Which facts move a person" ;
  dcterms:identifier "PTN-005" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/channel/#set> ;
  umi:asks "Which facts move a person between positions, and where are those facts captured?" .

<https://umi-graph.com/questions/who-supplies-the-system-an-instrument-runs-on/>
  a umi:Pattern ;
  rdfs:label "Who supplies the system an instrument runs on" ;
  dcterms:identifier "PTN-006" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/technology-platforms/#set>, <https://umi-graph.com/vendor/#set> ;
  umi:asks "Which system does an instrument run on, and who supplies that system?" .

<https://umi-graph.com/questions/where-a-content-type-is-delivered/>
  a umi:Pattern ;
  rdfs:label "Where a content type is delivered" ;
  dcterms:identifier "PTN-007" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/technology-platforms/#set> ;
  umi:asks "Where is a content type delivered, and what system measures there?" .

<https://umi-graph.com/questions/on-what-lawful-ground-a-campaign-reaches-a-person/>
  a umi:Pattern ;
  rdfs:label "On what lawful ground a campaign reaches a person" ;
  dcterms:identifier "PTN-008" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/lawful-bases/#set> ;
  umi:asks "On what permission, for what purpose and on what lawful ground may a campaign reach a person?" .

<https://umi-graph.com/questions/whose-choice-a-tactic-must-honour/>
  a umi:Pattern ;
  rdfs:label "Whose choice a tactic must honour" ;
  dcterms:identifier "PTN-009" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/preferences/#set>, <https://umi-graph.com/preference-types/#set> ;
  umi:asks "Whose stated choice must a tactic honour, and what kind of choice is it?" .

<https://umi-graph.com/questions/who-a-campaign-may-address/>
  a umi:Pattern ;
  rdfs:label "Who a campaign may address" ;
  dcterms:identifier "PTN-010" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/audience-segments/#set> ;
  umi:asks "Who may a campaign address?" .

<https://umi-graph.com/questions/what-a-campaign-offers-and-where/>
  a umi:Pattern ;
  rdfs:label "What a campaign offers, and where" ;
  dcterms:identifier "PTN-011" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/offers/#set>, <https://umi-graph.com/geographies/#set> ;
  umi:asks "What does a campaign offer, and where is the offer good?" .

<https://umi-graph.com/questions/when-a-campaign-runs/>
  a umi:Pattern ;
  rdfs:label "When a campaign runs" ;
  dcterms:identifier "PTN-012" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/time-windows/#set> ;
  umi:asks "When does a campaign run?" .

<https://umi-graph.com/questions/by-what-rule-an-attributed-reading-divides-credit/>
  a umi:Pattern ;
  rdfs:label "By what rule an attributed reading divides credit" ;
  dcterms:identifier "PTN-013" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/attribution-models/#set> ;
  umi:asks "Which readings attribute an outcome, and by what rule do they divide the credit?" .

<https://umi-graph.com/questions/in-what-form-a-creative-renders/>
  a umi:Pattern ;
  rdfs:label "In what form a creative renders" ;
  dcterms:identifier "PTN-014" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/creative-assets/#set>, <https://umi-graph.com/creative-formats/#set>, <https://umi-graph.com/surface/#set> ;
  umi:asks "In what form does a creative render, and which surfaces can carry that form?" .

<https://umi-graph.com/questions/what-geometry-a-creative-is-delivered-in/>
  a umi:Pattern ;
  rdfs:label "What geometry a creative is delivered in" ;
  dcterms:identifier "PTN-015" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/creative-assets/#set>, <https://umi-graph.com/creative-size-specifications/#set>, <https://umi-graph.com/surface/#set> ;
  umi:asks "What geometry is a creative delivered in, and which surfaces take it?" .

<https://umi-graph.com/questions/what-a-reading-is-made-of/>
  a umi:Pattern ;
  rdfs:label "What a reading is made of" ;
  dcterms:identifier "PTN-016" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/metric-formulas/#set>, <https://umi-graph.com/signals/#set> ;
  umi:asks "What is a reading made of, down to the instrument that counts it?" .

<https://umi-graph.com/questions/which-way-a-reading-must-move/>
  a umi:Pattern ;
  rdfs:label "Which way a reading must move" ;
  dcterms:identifier "PTN-017" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/measure-direction/#set> ;
  umi:asks "Which way must a reading move to be a better result?" .

<https://umi-graph.com/questions/in-what-form-a-reading-reads/>
  a umi:Pattern ;
  rdfs:label "In what form a reading reads" ;
  dcterms:identifier "PTN-018" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/measure-form/#set> ;
  umi:asks "In what arithmetic form does a reading read?" .

<https://umi-graph.com/questions/at-what-grain-a-fact-is-recorded/>
  a umi:Pattern ;
  rdfs:label "At what grain a fact is recorded" ;
  dcterms:identifier "PTN-019" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/events/#set>, <https://umi-graph.com/event-grain/#set> ;
  umi:asks "At what grain is a fact recorded, and may it therefore name a person?" .

<https://umi-graph.com/questions/which-purposes-act-on-an-answer/>
  a umi:Pattern ;
  rdfs:label "Which purposes act on an answer" ;
  dcterms:identifier "PTN-020" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/intelligence/#set>, <https://umi-graph.com/campaign-purpose/#set>, <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/goals/#set> ;
  umi:asks "Which campaign purposes act on a question area's answers, and which goals do those campaigns support?" .

<https://umi-graph.com/questions/which-goal-pursues-each-rung/>
  a umi:Pattern ;
  rdfs:label "Which goal pursues each rung" ;
  dcterms:identifier "PTN-021" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/goals/#set>, <https://umi-graph.com/lifecycle-stages/#set>, <https://umi-graph.com/lifecycle-stages/#set> ;
  umi:asks "Which goal moves people toward each rung of the ladder, and which rung comes next?" .

<https://umi-graph.com/questions/which-window-a-journey-counts-inactivity-over/>
  a umi:Pattern ;
  rdfs:label "Which window a journey counts inactivity over" ;
  dcterms:identifier "PTN-022" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/time-windows/#set> ;
  umi:asks "After what interval of inactivity does a journey presume a person has stepped back?" .

<https://umi-graph.com/questions/what-a-consent-change-bears-on/>
  a umi:Pattern ;
  rdfs:label "What a consent change bears on" ;
  dcterms:identifier "PTN-023" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/events/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/campaign/#set> ;
  umi:asks "What permission does a consent change grant or withdraw, and which campaigns require it?" .

<https://umi-graph.com/questions/who-provides-the-place-a-fact-is-captured/>
  a umi:Pattern ;
  rdfs:label "Who provides the place a fact is captured" ;
  dcterms:identifier "PTN-024" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/events/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/vendor/#set> ;
  umi:asks "Where is a fact captured, and who provides that place?" .

<https://umi-graph.com/questions/in-what-unit-a-reading-is-measured/>
  a umi:Pattern ;
  rdfs:label "In what unit a reading is measured" ;
  dcterms:identifier "PTN-025" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/units/#set> ;
  umi:asks "In what unit is a reading measured?" .

<https://umi-graph.com/questions/which-forms-a-unit-can-carry/>
  a umi:Pattern ;
  rdfs:label "Which forms a unit can carry" ;
  dcterms:identifier "PTN-026" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/units/#set>, <https://umi-graph.com/measure-form/#set> ;
  umi:asks "Which arithmetic forms can a unit carry?" .

<https://umi-graph.com/questions/what-level-a-campaign-commits-to/>
  a umi:Pattern ;
  rdfs:label "What level a campaign commits to" ;
  dcterms:identifier "PTN-027" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/targets/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/measure-direction/#set> ;
  umi:asks "What level does a campaign commit to, on which reading, and which way must it move?" .

<https://umi-graph.com/questions/which-targets-quantify-a-goal-and-by-when/>
  a umi:Pattern ;
  rdfs:label "Which targets quantify a goal, and by when" ;
  dcterms:identifier "PTN-028" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/goals/#set>, <https://umi-graph.com/targets/#set>, <https://umi-graph.com/time-windows/#set> ;
  umi:asks "Which targets quantify a goal, and by when are they due?" .

<https://umi-graph.com/questions/what-a-reading-is-evidenced-by/>
  a umi:Pattern ;
  rdfs:label "What a reading is evidenced by" ;
  dcterms:identifier "PTN-029" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set> ;
  umi:asks "What is a reading evidenced by, down to the fact an instrument observes?" .

<https://umi-graph.com/questions/which-goal-a-reading-serves/>
  a umi:Pattern ;
  rdfs:label "Which goal a reading serves" ;
  dcterms:identifier "PTN-030" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/goals/#set> ;
  umi:asks "Which goal does a reading serve?" .

<https://umi-graph.com/questions/what-level-a-reading-is-committed-to/>
  a umi:Pattern ;
  rdfs:label "What level a reading is committed to" ;
  dcterms:identifier "PTN-031" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/targets/#set> ;
  umi:asks "What level has a reading been committed to?" .

<https://umi-graph.com/questions/what-an-instrument-observes/>
  a umi:Pattern ;
  rdfs:label "What an instrument observes" ;
  dcterms:identifier "PTN-032" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set> ;
  umi:asks "What does an instrument observe?" .

<https://umi-graph.com/questions/what-form-a-content-type-takes/>
  a umi:Pattern ;
  rdfs:label "What form a content type takes" ;
  dcterms:identifier "PTN-033" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/creative-formats/#set> ;
  umi:asks "In what creative forms may a content type be expressed?" .

<https://umi-graph.com/questions/which-creatives-a-content-type-templates/>
  a umi:Pattern ;
  rdfs:label "Which creatives a content type templates" ;
  dcterms:identifier "PTN-034" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/creative-assets/#set> ;
  umi:asks "Which finished creatives does a content type template?" .

<https://umi-graph.com/questions/which-moves-a-journey-makes/>
  a umi:Pattern ;
  rdfs:label "Which moves a journey makes" ;
  dcterms:identifier "PTN-035" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/events/#set> ;
  umi:asks "Which moves does a journey make, and what triggers them?" .

<https://umi-graph.com/patterns/retention-campaign/>
  a umi:Pattern ;
  rdfs:label "Retention campaign" ;
  dcterms:identifier "PTN-036" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/actions/#set>, <https://umi-graph.com/offers/#set>, <https://umi-graph.com/creative-assets/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/targets/#set> .

<https://umi-graph.com/patterns/the-accountability-loop/>
  a umi:Pattern ;
  rdfs:label "The accountability loop" ;
  dcterms:identifier "PTN-037" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/metric-formulas/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/journey-states/#set>, <https://umi-graph.com/consumer-states/#set> .

<https://umi-graph.com/patterns/the-activation-loop/>
  a umi:Pattern ;
  rdfs:label "The activation loop" ;
  dcterms:identifier "PTN-038" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/actions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/goals/#set> .

<https://umi-graph.com/questions/at-what-level-an-instrument-identifies/>
  a umi:Pattern ;
  rdfs:label "At what level an instrument identifies" ;
  dcterms:identifier "PTN-039" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/identity-levels/#set> ;
  umi:asks "At what level does an instrument identify the person behind what it observes?" .

<https://umi-graph.com/questions/by-what-design-a-reading-is-established/>
  a umi:Pattern ;
  rdfs:label "By what design a reading is established" ;
  dcterms:identifier "PTN-040" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/evidence-designs/#set> ;
  umi:asks "By what design is a reading established, and is that design observed or assigned?" .

<https://umi-graph.com/questions/which-states-a-segment-selects/>
  a umi:Pattern ;
  rdfs:label "Which states a segment selects" ;
  dcterms:identifier "PTN-041" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/consumer-states/#set> ;
  umi:asks "Which states does a segment select its people from?" .

<https://umi-graph.com/questions/which-channels-a-preference-concerns/>
  a umi:Pattern ;
  rdfs:label "Which channels a preference concerns" ;
  dcterms:identifier "PTN-042" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/preference-types/#set>, <https://umi-graph.com/channel/#set> ;
  umi:asks "Which channels does a kind of preference concern?" .

<https://umi-graph.com/questions/which-content-types-a-preference-concerns/>
  a umi:Pattern ;
  rdfs:label "Which content types a preference concerns" ;
  dcterms:identifier "PTN-043" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/preference-types/#set>, <https://umi-graph.com/content-types/#set> ;
  umi:asks "Which content types does a kind of preference concern?" .

<https://umi-graph.com/questions/which-formats-a-preference-concerns/>
  a umi:Pattern ;
  rdfs:label "Which formats a preference concerns" ;
  dcterms:identifier "PTN-044" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/preference-types/#set>, <https://umi-graph.com/creative-formats/#set> ;
  umi:asks "Which creative formats does a kind of preference concern?" .

<https://umi-graph.com/questions/whose-occupancy-a-reading-counts/>
  a umi:Pattern ;
  rdfs:label "Whose occupancy a reading counts" ;
  dcterms:identifier "PTN-045" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/consumer-states/#set> ;
  umi:asks "Whose occupancy of a state does a reading count?" .

<https://umi-graph.com/patterns/position/>
  a umi:Pattern ;
  rdfs:label "Position" ;
  dcterms:identifier "PTN-046" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/identity-levels/#set>, <https://umi-graph.com/journey-states/#set>, <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/patterns/exposure/>
  a umi:Pattern ;
  rdfs:label "Exposure" ;
  dcterms:identifier "PTN-047" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/identity-levels/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/patterns/attributed-conversion/>
  a umi:Pattern ;
  rdfs:label "Attributed conversion" ;
  dcterms:identifier "PTN-048" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/events/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/attribution-models/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/patterns/reading/>
  a umi:Pattern ;
  rdfs:label "Reading" ;
  dcterms:identifier "PTN-049" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/geographies/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/units/#set>, <https://umi-graph.com/evidence-designs/#set> .

<https://umi-graph.com/patterns/consent-receipt/>
  a umi:Pattern ;
  rdfs:label "Consent receipt" ;
  dcterms:identifier "PTN-050" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/identity-levels/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/questions/where-a-journey-begins/>
  a umi:Pattern ;
  rdfs:label "Where a journey begins" ;
  dcterms:identifier "PTN-051" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/journey-states/#set> ;
  umi:asks "Where does a journey begin, and in which state does a person arrive?" .

<https://umi-graph.com/questions/which-channels-a-vendor-delivers-in/>
  a umi:Pattern ;
  rdfs:label "Which channels a vendor delivers in" ;
  dcterms:identifier "PTN-052" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/vendor/#set>, <https://umi-graph.com/channel/#set> ;
  umi:asks "Which channels does a vendor deliver in?" .

<https://umi-graph.com/questions/on-what-ground-a-permission-basis-rests-and-what-it-permits/>
  a umi:Pattern ;
  rdfs:label "On what ground a permission basis rests, and what it permits" ;
  dcterms:identifier "PTN-053" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/lawful-bases/#set>, <https://umi-graph.com/processing-purposes/#set> ;
  umi:asks "On what lawful ground does a permission basis rest, and which purposes does it permit?" .

<https://umi-graph.com/questions/where-a-campaign-runs-and-whose-choice-it-honours/>
  a umi:Pattern ;
  rdfs:label "Where a campaign runs, and whose choice it honours" ;
  dcterms:identifier "PTN-054" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/geographies/#set>, <https://umi-graph.com/preferences/#set> ;
  umi:asks "Where does a campaign run, and whose stated choice does it honour?" .

<https://umi-graph.com/questions/which-channel-and-surface-a-tactic-uses/>
  a umi:Pattern ;
  rdfs:label "Which channel and surface a tactic uses" ;
  dcterms:identifier "PTN-055" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set> ;
  umi:asks "Through which channel does a tactic reach people, and on which surface?" .

<https://umi-graph.com/questions/which-content-type-a-tactic-uses/>
  a umi:Pattern ;
  rdfs:label "Which content type a tactic uses" ;
  dcterms:identifier "PTN-056" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/content-types/#set> ;
  umi:asks "Which content type does a tactic put in front of people?" .

<https://umi-graph.com/questions/when-and-where-a-tactic-runs/>
  a umi:Pattern ;
  rdfs:label "When and where a tactic runs" ;
  dcterms:identifier "PTN-057" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/geographies/#set> ;
  umi:asks "When does a tactic run, and where?" .

<https://umi-graph.com/questions/who-a-tactic-addresses-and-on-what-basis/>
  a umi:Pattern ;
  rdfs:label "Who a tactic addresses, and on what basis" ;
  dcterms:identifier "PTN-058" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/permission-bases/#set> ;
  umi:asks "Who does a tactic address, and on what permission basis?" .

<https://umi-graph.com/questions/when-an-action-is-valid/>
  a umi:Pattern ;
  rdfs:label "When an action is valid" ;
  dcterms:identifier "PTN-059" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/actions/#set>, <https://umi-graph.com/time-windows/#set> ;
  umi:asks "During which time window is an action valid?" .

<https://umi-graph.com/questions/when-an-offer-is-good/>
  a umi:Pattern ;
  rdfs:label "When an offer is good" ;
  dcterms:identifier "PTN-060" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/offers/#set>, <https://umi-graph.com/time-windows/#set> ;
  umi:asks "During which time window is an offer good?" .

<https://umi-graph.com/questions/what-an-instrument-informs/>
  a umi:Pattern ;
  rdfs:label "What an instrument informs" ;
  dcterms:identifier "PTN-061" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/intelligence/#set> ;
  umi:asks "Which question areas does an instrument inform?" .

<https://umi-graph.com/questions/which-readings-a-rate-divides/>
  a umi:Pattern ;
  rdfs:label "Which readings a rate divides" ;
  dcterms:identifier "PTN-062" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/metrics/#set> ;
  umi:asks "Which reading does a rate take as its numerator, and which as its denominator?" .

<https://umi-graph.com/questions/what-a-rate-is-counted-against/>
  a umi:Pattern ;
  rdfs:label "What a rate is counted against" ;
  dcterms:identifier "PTN-063" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/signals/#set> ;
  umi:asks "Which instrument does a rate count in its denominator?" .

<https://umi-graph.com/questions/over-which-window-a-formula-computes/>
  a umi:Pattern ;
  rdfs:label "Over which window a formula computes" ;
  dcterms:identifier "PTN-064" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/metric-formulas/#set>, <https://umi-graph.com/time-windows/#set> ;
  umi:asks "Over which time window does a formula compute?" .

<https://umi-graph.com/questions/which-design-an-attribution-model-is-a-case-of/>
  a umi:Pattern ;
  rdfs:label "Which design an attribution model is a case of" ;
  dcterms:identifier "PTN-065" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/attribution-models/#set>, <https://umi-graph.com/evidence-designs/#set> ;
  umi:asks "Which evidence design is an attribution model a case of?" .

<https://umi-graph.com/patterns/campaign-roll-up/>
  a umi:Pattern ;
  rdfs:label "Campaign roll-up" ;
  dcterms:identifier "PTN-066" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/campaign/#set> .

<https://umi-graph.com/patterns/the-calibration-loop/>
  a umi:Pattern ;
  rdfs:label "The calibration loop" ;
  dcterms:identifier "PTN-067" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/evidence-designs/#set>, <https://umi-graph.com/parameters/#set> .

<https://umi-graph.com/patterns/setting/>
  a umi:Pattern ;
  rdfs:label "Setting" ;
  dcterms:identifier "PTN-068" ;
  umi:kind "shape" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/geographies/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/setting-bases/#set>, <https://umi-graph.com/units/#set> .

<https://umi-graph.com/questions/in-what-unit-a-parameter-is-measured/>
  a umi:Pattern ;
  rdfs:label "In what unit a parameter is measured" ;
  dcterms:identifier "PTN-069" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/units/#set> ;
  umi:asks "In what unit is a parameter measured?" .

<https://umi-graph.com/questions/which-metrics-a-parameter-sets/>
  a umi:Pattern ;
  rdfs:label "Which metrics a parameter sets" ;
  dcterms:identifier "PTN-070" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/metrics/#set> ;
  umi:asks "Which metrics does a parameter set?" .

<https://umi-graph.com/questions/which-attribution-models-a-parameter-sets/>
  a umi:Pattern ;
  rdfs:label "Which attribution models a parameter sets" ;
  dcterms:identifier "PTN-071" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/attribution-models/#set> ;
  umi:asks "Which attribution models does a parameter set?" .

<https://umi-graph.com/questions/which-evidence-designs-a-parameter-sets/>
  a umi:Pattern ;
  rdfs:label "Which evidence designs a parameter sets" ;
  dcterms:identifier "PTN-072" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/evidence-designs/#set> ;
  umi:asks "Which evidence designs does a parameter set?" .

<https://umi-graph.com/questions/which-instruments-a-parameter-sets/>
  a umi:Pattern ;
  rdfs:label "Which instruments a parameter sets" ;
  dcterms:identifier "PTN-073" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/signals/#set> ;
  umi:asks "Which instruments does a parameter set?" .

<https://umi-graph.com/questions/which-purposes-a-parameter-bounds/>
  a umi:Pattern ;
  rdfs:label "Which purposes a parameter bounds" ;
  dcterms:identifier "PTN-074" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/processing-purposes/#set> ;
  umi:asks "Which processing purposes does a parameter bound?" .

<https://umi-graph.com/questions/which-tactics-a-parameter-constrains/>
  a umi:Pattern ;
  rdfs:label "Which tactics a parameter constrains" ;
  dcterms:identifier "PTN-075" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/tactics/#set> ;
  umi:asks "Which tactics does a parameter constrain?" .

<https://umi-graph.com/questions/by-which-design-a-parameter-is-calibrated/>
  a umi:Pattern ;
  rdfs:label "By which design a parameter is calibrated" ;
  dcterms:identifier "PTN-076" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/evidence-designs/#set> ;
  umi:asks "By which evidence design is a parameter calibrated?" .

<https://umi-graph.com/questions/on-what-basis-a-parameter-defaults/>
  a umi:Pattern ;
  rdfs:label "On what basis a parameter defaults" ;
  dcterms:identifier "PTN-077" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/setting-bases/#set> ;
  umi:asks "On what basis does a parameter take its default value?" .

<https://umi-graph.com/questions/which-surfaces-a-channel-includes/>
  a umi:Pattern ;
  rdfs:label "Which surfaces a channel includes" ;
  dcterms:identifier "PTN-078" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set> ;
  umi:asks "Which surfaces does a channel include?" .

<https://umi-graph.com/questions/which-content-types-reach-a-channel/>
  a umi:Pattern ;
  rdfs:label "Which content types reach a channel" ;
  dcterms:identifier "PTN-079" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/content-types/#set> ;
  umi:asks "Which content types are delivered on the surfaces a channel includes?" .

<https://umi-graph.com/questions/which-facts-a-channel-yields/>
  a umi:Pattern ;
  rdfs:label "Which facts a channel yields" ;
  dcterms:identifier "PTN-080" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/events/#set> ;
  umi:asks "Which facts are captured on the surfaces a channel includes?" .

<https://umi-graph.com/questions/who-delivers-in-a-channel/>
  a umi:Pattern ;
  rdfs:label "Who delivers in a channel" ;
  dcterms:identifier "PTN-081" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/channel/#set>, <https://umi-graph.com/vendor/#set> ;
  umi:asks "Which vendors deliver in a channel?" .

<https://umi-graph.com/questions/what-a-content-type-corresponds-to-elsewhere/>
  a umi:Pattern ;
  rdfs:label "What a content type corresponds to elsewhere" ;
  dcterms:identifier "PTN-082" ;
  umi:kind "question" ;
  umi:touches <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/external-terms/#set> ;
  umi:asks "What does a content type correspond to in a vocabulary published by someone else?" .

<https://umi-graph.com/deliverables/measurement-plan/measurement-model/>
  a umi:View ;
  rdfs:label "Measurement Model" ;
  dcterms:identifier "CMP-001" ;
  umi:renders "table" ;
  skos:definition "One line per reading, with the goal it serves, the level it has been committed to, and the path from its metric to the instrument that counts it and the fact that instrument observes." ;
  umi:startsAt <https://umi-graph.com/kpis/#set> ;
  umi:composes <https://umi-graph.com/questions/which-goal-a-reading-serves/>, <https://umi-graph.com/questions/what-a-reading-is-evidenced-by/>, <https://umi-graph.com/questions/what-level-a-reading-is-committed-to/> ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/goals/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/targets/#set> .

<https://umi-graph.com/deliverables/instrumentation-plan/data-sources/>
  a umi:View ;
  rdfs:label "Data Sources" ;
  dcterms:identifier "CMP-002" ;
  umi:renders "table" ;
  skos:definition "One line per instrument, with the system it is implemented in, the party accountable for that system, and the fact it observes." ;
  umi:startsAt <https://umi-graph.com/signals/#set> ;
  umi:composes <https://umi-graph.com/questions/who-supplies-the-system-an-instrument-runs-on/>, <https://umi-graph.com/questions/what-an-instrument-observes/> ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/technology-platforms/#set>, <https://umi-graph.com/vendor/#set>, <https://umi-graph.com/events/#set> .

<https://umi-graph.com/deliverables/measurement-plan/content-types/>
  a umi:View ;
  rdfs:label "Content Types" ;
  dcterms:identifier "CMP-003" ;
  umi:renders "table" ;
  skos:definition "One line per content type, with the place it is delivered and the system that acts there, the creative forms it may be expressed as, and the finished creatives it templates." ;
  umi:startsAt <https://umi-graph.com/content-types/#set> ;
  umi:composes <https://umi-graph.com/questions/where-a-content-type-is-delivered/>, <https://umi-graph.com/questions/what-form-a-content-type-takes/>, <https://umi-graph.com/questions/which-creatives-a-content-type-templates/> ;
  umi:touches <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/technology-platforms/#set>, <https://umi-graph.com/creative-formats/#set>, <https://umi-graph.com/creative-assets/#set> .

<https://umi-graph.com/deliverables/lifecycle-map/journeys/>
  a umi:View ;
  rdfs:label "Journeys" ;
  dcterms:identifier "CMP-004" ;
  umi:renders "table" ;
  skos:definition "One line per journey, with the conditions it passes through and the rungs they sit on, the moves it makes and what triggers them, and the interval of inactivity after which it presumes a person has stepped back." ;
  umi:startsAt <https://umi-graph.com/journeys/#set> ;
  umi:composes <https://umi-graph.com/questions/which-conditions-a-journey-passes/>, <https://umi-graph.com/questions/which-moves-a-journey-makes/>, <https://umi-graph.com/questions/which-window-a-journey-counts-inactivity-over/> ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/journey-states/#set>, <https://umi-graph.com/consumer-states/#set>, <https://umi-graph.com/lifecycle-stages/#set>, <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/jobs/build-a-measurement-plan/>
  a umi:View ;
  rdfs:label "Build a measurement plan" ;
  dcterms:identifier "CMP-005" ;
  umi:renders "path" ;
  skos:definition "A goal walked to the readings that serve it, the question areas it raises, the rung it moves people toward and the level it has been committed to." ;
  umi:startsAt <https://umi-graph.com/goals/#set> ;
  umi:composes <https://umi-graph.com/questions/how-a-goal-is-evidenced/>, <https://umi-graph.com/questions/which-questions-a-goal-raises/>, <https://umi-graph.com/questions/which-goal-pursues-each-rung/>, <https://umi-graph.com/questions/which-targets-quantify-a-goal-and-by-when/> ;
  umi:touches <https://umi-graph.com/goals/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/intelligence/#set>, <https://umi-graph.com/lifecycle-stages/#set>, <https://umi-graph.com/targets/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/jobs/specify-a-reading/>
  a umi:View ;
  rdfs:label "Specify a reading" ;
  dcterms:identifier "CMP-006" ;
  umi:renders "path" ;
  skos:definition "One reading walked to the instrument that counts it, the design that establishes it, the rule that divides its credit, its direction, its form and its unit." ;
  umi:startsAt <https://umi-graph.com/kpis/#set> ;
  umi:composes <https://umi-graph.com/questions/what-a-reading-is-made-of/>, <https://umi-graph.com/questions/by-what-design-a-reading-is-established/>, <https://umi-graph.com/questions/by-what-rule-an-attributed-reading-divides-credit/>, <https://umi-graph.com/questions/which-way-a-reading-must-move/>, <https://umi-graph.com/questions/in-what-form-a-reading-reads/>, <https://umi-graph.com/questions/in-what-unit-a-reading-is-measured/> ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/metric-formulas/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/evidence-designs/#set>, <https://umi-graph.com/attribution-models/#set>, <https://umi-graph.com/measure-direction/#set>, <https://umi-graph.com/measure-form/#set>, <https://umi-graph.com/units/#set> .

<https://umi-graph.com/jobs/brief-a-campaign/>
  a umi:View ;
  rdfs:label "Brief a campaign" ;
  dcterms:identifier "CMP-007" ;
  umi:renders "path" ;
  skos:definition "A campaign walked to what it does, who it may address, what it offers, when and where it runs, whose stated choice it honours, the level it commits to and the ground it stands on." ;
  umi:startsAt <https://umi-graph.com/campaign/#set> ;
  umi:composes <https://umi-graph.com/questions/what-a-campaign-does/>, <https://umi-graph.com/questions/who-a-campaign-may-address/>, <https://umi-graph.com/questions/what-a-campaign-offers-and-where/>, <https://umi-graph.com/questions/when-a-campaign-runs/>, <https://umi-graph.com/questions/where-a-campaign-runs-and-whose-choice-it-honours/>, <https://umi-graph.com/questions/what-level-a-campaign-commits-to/>, <https://umi-graph.com/questions/on-what-lawful-ground-a-campaign-reaches-a-person/> ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/actions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/entities/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/offers/#set>, <https://umi-graph.com/geographies/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/preferences/#set>, <https://umi-graph.com/targets/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/measure-direction/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/lawful-bases/#set> .

<https://umi-graph.com/jobs/map-a-lifecycle/>
  a umi:View ;
  rdfs:label "Map a lifecycle" ;
  dcterms:identifier "CMP-008" ;
  umi:renders "path" ;
  skos:definition "A journey walked to where it begins, the conditions it passes, the rungs they sit on, the moves it makes and what triggers them, and the interval after which it presumes a person has stepped back." ;
  umi:startsAt <https://umi-graph.com/journeys/#set> ;
  umi:composes <https://umi-graph.com/questions/where-a-journey-begins/>, <https://umi-graph.com/questions/which-conditions-a-journey-passes/>, <https://umi-graph.com/questions/which-moves-a-journey-makes/>, <https://umi-graph.com/questions/which-window-a-journey-counts-inactivity-over/> ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/journey-states/#set>, <https://umi-graph.com/consumer-states/#set>, <https://umi-graph.com/lifecycle-stages/#set>, <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/jobs/find-where-a-fact-is-captured/>
  a umi:View ;
  rdfs:label "Find where a fact is captured" ;
  dcterms:identifier "CMP-009" ;
  umi:renders "path" ;
  skos:definition "A fact walked to the place it is captured, the grain it is recorded at and the permission a change to it bears on." ;
  umi:startsAt <https://umi-graph.com/events/#set> ;
  umi:composes <https://umi-graph.com/questions/who-provides-the-place-a-fact-is-captured/>, <https://umi-graph.com/questions/at-what-grain-a-fact-is-recorded/>, <https://umi-graph.com/questions/what-a-consent-change-bears-on/> ;
  umi:touches <https://umi-graph.com/events/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/vendor/#set>, <https://umi-graph.com/event-grain/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/campaign/#set> .

<https://umi-graph.com/jobs/place-a-creative/>
  a umi:View ;
  rdfs:label "Place a creative" ;
  dcterms:identifier "CMP-010" ;
  umi:renders "path" ;
  skos:definition "A creative walked to the form it renders in, the geometry it is delivered in and the surfaces that take each." ;
  umi:startsAt <https://umi-graph.com/creative-assets/#set> ;
  umi:composes <https://umi-graph.com/questions/in-what-form-a-creative-renders/>, <https://umi-graph.com/questions/what-geometry-a-creative-is-delivered-in/> ;
  umi:touches <https://umi-graph.com/creative-assets/#set>, <https://umi-graph.com/creative-formats/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/creative-size-specifications/#set> .

<https://umi-graph.com/deliverables/campaign-brief/tactics/>
  a umi:View ;
  rdfs:label "Tactics" ;
  dcterms:identifier "CMP-011" ;
  umi:renders "table" ;
  skos:definition "One line per tactic, with the channel and surface it uses, the content type it puts in front of people, who it addresses and on what permission basis." ;
  umi:startsAt <https://umi-graph.com/tactics/#set> ;
  umi:composes <https://umi-graph.com/questions/which-channel-and-surface-a-tactic-uses/>, <https://umi-graph.com/questions/which-content-type-a-tactic-uses/>, <https://umi-graph.com/questions/who-a-tactic-addresses-and-on-what-basis/> ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/permission-bases/#set> .

<https://umi-graph.com/jobs/design-a-tactic/>
  a umi:View ;
  rdfs:label "Design a tactic" ;
  dcterms:identifier "CMP-012" ;
  umi:renders "path" ;
  skos:definition "A tactic walked to the channel and surface it uses, the content type it uses, when and where it runs, who it addresses and on what permission basis, and whose stated choice it must honour." ;
  umi:startsAt <https://umi-graph.com/tactics/#set> ;
  umi:composes <https://umi-graph.com/questions/which-channel-and-surface-a-tactic-uses/>, <https://umi-graph.com/questions/which-content-type-a-tactic-uses/>, <https://umi-graph.com/questions/when-and-where-a-tactic-runs/>, <https://umi-graph.com/questions/who-a-tactic-addresses-and-on-what-basis/>, <https://umi-graph.com/questions/whose-choice-a-tactic-must-honour/> ;
  umi:touches <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/geographies/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/preferences/#set>, <https://umi-graph.com/preference-types/#set> .

<https://umi-graph.com/deliverables/instrumentation-plan/identity/>
  a umi:View ;
  rdfs:label "Identity" ;
  dcterms:identifier "CMP-013" ;
  umi:renders "table" ;
  skos:definition "One line per instrument, with the level at which it identifies a person, the fact it observes and the question areas it informs." ;
  umi:startsAt <https://umi-graph.com/signals/#set> ;
  umi:composes <https://umi-graph.com/questions/at-what-level-an-instrument-identifies/>, <https://umi-graph.com/questions/what-an-instrument-observes/>, <https://umi-graph.com/questions/what-an-instrument-informs/> ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/identity-levels/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/intelligence/#set> .

<https://umi-graph.com/deliverables/lifecycle-map/segments/>
  a umi:View ;
  rdfs:label "Segments" ;
  dcterms:identifier "CMP-014" ;
  umi:renders "table" ;
  skos:definition "One line per audience segment, with the consumer states it selects from." ;
  umi:startsAt <https://umi-graph.com/audience-segments/#set> ;
  umi:composes <https://umi-graph.com/questions/which-states-a-segment-selects/> ;
  umi:touches <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/consumer-states/#set> .

<https://umi-graph.com/deliverables/evidence-plan/evidence/>
  a umi:View ;
  rdfs:label "Evidence" ;
  dcterms:identifier "CMP-015" ;
  umi:renders "table" ;
  skos:definition "One line per reading, with the design its value is established by, the rule that divides its credit where it is attributed, and the way it must move." ;
  umi:startsAt <https://umi-graph.com/kpis/#set> ;
  umi:composes <https://umi-graph.com/questions/by-what-design-a-reading-is-established/>, <https://umi-graph.com/questions/by-what-rule-an-attributed-reading-divides-credit/>, <https://umi-graph.com/questions/which-way-a-reading-must-move/> ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/evidence-designs/#set>, <https://umi-graph.com/attribution-models/#set>, <https://umi-graph.com/measure-direction/#set> .

<https://umi-graph.com/deliverables/evidence-plan/settings/>
  a umi:View ;
  rdfs:label "Settings" ;
  dcterms:identifier "CMP-016" ;
  umi:renders "table" ;
  skos:definition "One line per parameter, with the unit it is measured in, the basis its default rests on, what it is a parameter of, the tactic it constrains, and the evidence design that calibrates it." ;
  umi:startsAt <https://umi-graph.com/parameters/#set> ;
  umi:composes <https://umi-graph.com/questions/in-what-unit-a-parameter-is-measured/>, <https://umi-graph.com/questions/on-what-basis-a-parameter-defaults/>, <https://umi-graph.com/questions/which-metrics-a-parameter-sets/>, <https://umi-graph.com/questions/which-attribution-models-a-parameter-sets/>, <https://umi-graph.com/questions/which-evidence-designs-a-parameter-sets/>, <https://umi-graph.com/questions/which-instruments-a-parameter-sets/>, <https://umi-graph.com/questions/which-purposes-a-parameter-bounds/>, <https://umi-graph.com/questions/which-tactics-a-parameter-constrains/>, <https://umi-graph.com/questions/by-which-design-a-parameter-is-calibrated/> ;
  umi:touches <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/units/#set>, <https://umi-graph.com/setting-bases/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/attribution-models/#set>, <https://umi-graph.com/evidence-designs/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/tactics/#set> .

<https://umi-graph.com/deliverables/permission-plan/permissions/>
  a umi:View ;
  rdfs:label "Permissions" ;
  dcterms:identifier "CMP-017" ;
  umi:renders "table" ;
  skos:definition "One line per permission basis, with the lawful ground it rests on and the processing purposes it permits." ;
  umi:startsAt <https://umi-graph.com/permission-bases/#set> ;
  umi:composes <https://umi-graph.com/questions/on-what-ground-a-permission-basis-rests-and-what-it-permits/> ;
  umi:touches <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/lawful-bases/#set>, <https://umi-graph.com/processing-purposes/#set> .

<https://umi-graph.com/deliverables/permission-plan/preferences/>
  a umi:View ;
  rdfs:label "Preferences" ;
  dcterms:identifier "CMP-018" ;
  umi:renders "table" ;
  skos:definition "One line per kind of preference, with the channels, content types and creative formats it concerns." ;
  umi:startsAt <https://umi-graph.com/preference-types/#set> ;
  umi:composes <https://umi-graph.com/questions/which-channels-a-preference-concerns/>, <https://umi-graph.com/questions/which-content-types-a-preference-concerns/>, <https://umi-graph.com/questions/which-formats-a-preference-concerns/> ;
  umi:touches <https://umi-graph.com/preference-types/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/creative-formats/#set> .

<https://umi-graph.com/deliverables/instrumentation-plan/channels/>
  a umi:View ;
  rdfs:label "Channels" ;
  dcterms:identifier "CMP-019" ;
  umi:renders "table" ;
  skos:definition "One line per channel, with the surfaces it includes, the content types delivered on them, the facts captured on them and the vendors that deliver in it." ;
  umi:startsAt <https://umi-graph.com/channel/#set> ;
  umi:composes <https://umi-graph.com/questions/which-surfaces-a-channel-includes/>, <https://umi-graph.com/questions/which-content-types-reach-a-channel/>, <https://umi-graph.com/questions/which-facts-a-channel-yields/>, <https://umi-graph.com/questions/who-delivers-in-a-channel/> ;
  umi:touches <https://umi-graph.com/channel/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/vendor/#set> .

<https://umi-graph.com/deliverables/measurement-plan/>
  a umi:Deliverable ;
  rdfs:label "Measurement Plan" ;
  dcterms:identifier "DLV-001" ;
  skos:definition "The plan a marketer hands over: what will be measured, from which readings, for which content. Two tables read off the same terms, and the job that builds one from a goal." ;
  umi:composes <https://umi-graph.com/deliverables/measurement-plan/measurement-model/>, <https://umi-graph.com/deliverables/measurement-plan/content-types/>, <https://umi-graph.com/jobs/build-a-measurement-plan/> ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/goals/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/targets/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/technology-platforms/#set>, <https://umi-graph.com/creative-formats/#set>, <https://umi-graph.com/creative-assets/#set>, <https://umi-graph.com/intelligence/#set>, <https://umi-graph.com/lifecycle-stages/#set>, <https://umi-graph.com/time-windows/#set> .

<https://umi-graph.com/deliverables/campaign-brief/>
  a umi:Deliverable ;
  rdfs:label "Campaign Brief" ;
  dcterms:identifier "DLV-002" ;
  skos:definition "The brief a campaign runs on: what it does, who it may address, what it offers and where, when and where it runs, whose choice it honours, the level it commits to and the lawful ground it stands on, with every tactic beneath it designed on the same terms. One table of tactics and three jobs." ;
  umi:composes <https://umi-graph.com/jobs/brief-a-campaign/>, <https://umi-graph.com/jobs/place-a-creative/>, <https://umi-graph.com/deliverables/campaign-brief/tactics/>, <https://umi-graph.com/jobs/design-a-tactic/> ;
  umi:touches <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/tactics/#set>, <https://umi-graph.com/actions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/entities/#set>, <https://umi-graph.com/audience-segments/#set>, <https://umi-graph.com/offers/#set>, <https://umi-graph.com/geographies/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/preferences/#set>, <https://umi-graph.com/targets/#set>, <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/measure-direction/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/lawful-bases/#set>, <https://umi-graph.com/creative-assets/#set>, <https://umi-graph.com/creative-formats/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/creative-size-specifications/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/preference-types/#set> .

<https://umi-graph.com/deliverables/permission-plan/>
  a umi:Deliverable ;
  rdfs:label "Permission Plan" ;
  dcterms:identifier "DLV-006" ;
  skos:definition "The plan that says on what ground a campaign may reach a person: every permission basis with the lawful ground it rests on and the purposes it permits, and every kind of preference a person may state with the channels, content types and formats it governs. Two tables." ;
  umi:composes <https://umi-graph.com/deliverables/permission-plan/permissions/>, <https://umi-graph.com/deliverables/permission-plan/preferences/> ;
  umi:touches <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/lawful-bases/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/preference-types/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/content-types/#set>, <https://umi-graph.com/creative-formats/#set> .

<https://umi-graph.com/deliverables/instrumentation-plan/>
  a umi:Deliverable ;
  rdfs:label "Instrumentation Plan" ;
  dcterms:identifier "DLV-003" ;
  skos:definition "The plan that makes a campaign observable: every instrument with the system it runs on and who supplies it, the level at which it identifies a person, the fact it observes and the question areas it informs, every channel with the surfaces it includes and what they carry and capture, and the job that finds where a fact is captured and who provides that place. Three tables and one job." ;
  umi:composes <https://umi-graph.com/deliverables/instrumentation-plan/data-sources/>, <https://umi-graph.com/jobs/find-where-a-fact-is-captured/>, <https://umi-graph.com/deliverables/instrumentation-plan/identity/>, <https://umi-graph.com/deliverables/instrumentation-plan/channels/> ;
  umi:touches <https://umi-graph.com/signals/#set>, <https://umi-graph.com/technology-platforms/#set>, <https://umi-graph.com/vendor/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/surface/#set>, <https://umi-graph.com/event-grain/#set>, <https://umi-graph.com/permission-bases/#set>, <https://umi-graph.com/campaign/#set>, <https://umi-graph.com/identity-levels/#set>, <https://umi-graph.com/intelligence/#set>, <https://umi-graph.com/channel/#set>, <https://umi-graph.com/content-types/#set> .

<https://umi-graph.com/deliverables/lifecycle-map/>
  a umi:Deliverable ;
  rdfs:label "Lifecycle Map" ;
  dcterms:identifier "DLV-004" ;
  skos:definition "The lifecycle as a machine: every journey with where it begins, the conditions it passes, the moves it makes and the interval after which it presumes a person has stepped back, and the segments that select from the states those journeys run on. Two tables and one job." ;
  umi:composes <https://umi-graph.com/deliverables/lifecycle-map/journeys/>, <https://umi-graph.com/jobs/map-a-lifecycle/>, <https://umi-graph.com/deliverables/lifecycle-map/segments/> ;
  umi:touches <https://umi-graph.com/journeys/#set>, <https://umi-graph.com/journey-states/#set>, <https://umi-graph.com/consumer-states/#set>, <https://umi-graph.com/lifecycle-stages/#set>, <https://umi-graph.com/journey-transitions/#set>, <https://umi-graph.com/events/#set>, <https://umi-graph.com/time-windows/#set>, <https://umi-graph.com/audience-segments/#set> .

<https://umi-graph.com/deliverables/evidence-plan/>
  a umi:Deliverable ;
  rdfs:label "Evidence Plan" ;
  dcterms:identifier "DLV-005" ;
  skos:definition "The plan that says how each reading will be believed: the design its value is established by, the rule that divides its credit where it is attributed, the way it must move, every parameter the plan has to fix and where its value will come from, and the job that pins one reading to a single definition two teams cannot report differently. Two tables and one job." ;
  umi:composes <https://umi-graph.com/jobs/specify-a-reading/>, <https://umi-graph.com/deliverables/evidence-plan/evidence/>, <https://umi-graph.com/deliverables/evidence-plan/settings/> ;
  umi:touches <https://umi-graph.com/kpis/#set>, <https://umi-graph.com/metrics/#set>, <https://umi-graph.com/metric-formulas/#set>, <https://umi-graph.com/signals/#set>, <https://umi-graph.com/evidence-designs/#set>, <https://umi-graph.com/attribution-models/#set>, <https://umi-graph.com/measure-direction/#set>, <https://umi-graph.com/measure-form/#set>, <https://umi-graph.com/units/#set>, <https://umi-graph.com/parameters/#set>, <https://umi-graph.com/setting-bases/#set>, <https://umi-graph.com/processing-purposes/#set>, <https://umi-graph.com/tactics/#set> .

# assertions
<https://umi-graph.com/journeys/retention-and-reactivation/#term> <https://umi-graph.com/relationships/#journeys-begins-at> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journeys/acquisition/#term> <https://umi-graph.com/relationships/#journeys-begins-at> <https://umi-graph.com/journey-states/unknown/#term> .
<https://umi-graph.com/journeys/onboarding/#term> <https://umi-graph.com/relationships/#journeys-begins-at> <https://umi-graph.com/journey-states/committed/#term> .
<https://umi-graph.com/journeys/advocacy/#term> <https://umi-graph.com/relationships/#journeys-begins-at> <https://umi-graph.com/journey-states/kept/#term> .
<https://umi-graph.com/journeys/retention-and-reactivation/#term> <https://umi-graph.com/relationships/#journeys-times-out-after> <https://umi-graph.com/time-windows/lapse-window/#term> .
<https://umi-graph.com/journeys/acquisition/#term> <https://umi-graph.com/relationships/#journeys-times-out-after> <https://umi-graph.com/time-windows/evaluation-window/#term> .
<https://umi-graph.com/journeys/onboarding/#term> <https://umi-graph.com/relationships/#journeys-times-out-after> <https://umi-graph.com/time-windows/activation-window/#term> .
<https://umi-graph.com/journeys/advocacy/#term> <https://umi-graph.com/relationships/#journeys-times-out-after> <https://umi-graph.com/time-windows/advocacy-window/#term> .
<https://umi-graph.com/lifecycle-stages/awareness/#term> <https://umi-graph.com/relationships/#lifecycle-stages-precedes> <https://umi-graph.com/lifecycle-stages/consideration/#term> .
<https://umi-graph.com/lifecycle-stages/consideration/#term> <https://umi-graph.com/relationships/#lifecycle-stages-precedes> <https://umi-graph.com/lifecycle-stages/evaluation/#term> .
<https://umi-graph.com/lifecycle-stages/evaluation/#term> <https://umi-graph.com/relationships/#lifecycle-stages-precedes> <https://umi-graph.com/lifecycle-stages/conversion/#term> .
<https://umi-graph.com/lifecycle-stages/conversion/#term> <https://umi-graph.com/relationships/#lifecycle-stages-precedes> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/lifecycle-stages/retention/#term> <https://umi-graph.com/relationships/#lifecycle-stages-precedes> <https://umi-graph.com/lifecycle-stages/advocacy/#term> .
<https://umi-graph.com/consumer-states/aware/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/awareness/#term> .
<https://umi-graph.com/consumer-states/unknown/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/awareness/#term> .
<https://umi-graph.com/consumer-states/interested/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/consideration/#term> .
<https://umi-graph.com/consumer-states/evaluating/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/evaluation/#term> .
<https://umi-graph.com/consumer-states/intent/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/conversion/#term> .
<https://umi-graph.com/consumer-states/committed/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/conversion/#term> .
<https://umi-graph.com/consumer-states/onboarding/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/consumer-states/account-holder/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/consumer-states/at-risk/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/consumer-states/likely-to-lapse/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/consumer-states/lapsed/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/consumer-states/reactivated/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/consumer-states/advocate/#term> <https://umi-graph.com/relationships/#consumer-states-sits-in-stage> <https://umi-graph.com/lifecycle-stages/advocacy/#term> .
<https://umi-graph.com/journey-states/established/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-states/at-risk/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-states/likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-states/lapsed/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-states/reactivated/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-states/unknown/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-states/aware/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-states/interested/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-states/evaluating/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-states/intent/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-states/converted/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-states/committed/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-states/onboarding/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-states/active/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-states/kept/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/advocacy/#term> .
<https://umi-graph.com/journey-states/advocating/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/advocacy/#term> .
<https://umi-graph.com/journey-states/never-activated/#term> <https://umi-graph.com/relationships/#journey-states-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-states/established/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/account-holder/#term> .
<https://umi-graph.com/journey-states/at-risk/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/at-risk/#term> .
<https://umi-graph.com/journey-states/likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/likely-to-lapse/#term> .
<https://umi-graph.com/journey-states/lapsed/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/lapsed/#term> .
<https://umi-graph.com/journey-states/reactivated/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/reactivated/#term> .
<https://umi-graph.com/journey-states/unknown/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/unknown/#term> .
<https://umi-graph.com/journey-states/aware/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/aware/#term> .
<https://umi-graph.com/journey-states/interested/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/interested/#term> .
<https://umi-graph.com/journey-states/evaluating/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/evaluating/#term> .
<https://umi-graph.com/journey-states/intent/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/intent/#term> .
<https://umi-graph.com/journey-states/converted/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/committed/#term> .
<https://umi-graph.com/journey-states/committed/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/committed/#term> .
<https://umi-graph.com/journey-states/onboarding/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/onboarding/#term> .
<https://umi-graph.com/journey-states/active/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/account-holder/#term> .
<https://umi-graph.com/journey-states/kept/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/account-holder/#term> .
<https://umi-graph.com/journey-states/advocating/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/advocate/#term> .
<https://umi-graph.com/journey-states/never-activated/#term> <https://umi-graph.com/relationships/#journey-states-realizes-consumer-state> <https://umi-graph.com/consumer-states/lapsed/#term> .
<https://umi-graph.com/journey-transitions/established-to-at-risk/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/established-to-likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/lapsed-to-reactivated/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/reactivated-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/aware-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/interested-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/intent-to-converted/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/intent-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/interested-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/committed-to-onboarding/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-active/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-transitions/kept-to-advocating/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/advocacy/#term> .
<https://umi-graph.com/journey-transitions/advocating-to-kept/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/advocacy/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-never-activated/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/onboarding/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/acquisition/#term> .
<https://umi-graph.com/journey-transitions/established-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-belongs-to-journey> <https://umi-graph.com/journeys/retention-and-reactivation/#term> .
<https://umi-graph.com/journey-transitions/established-to-at-risk/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/established-to-likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/at-risk/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/at-risk/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/likely-to-lapse/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/likely-to-lapse/#term> .
<https://umi-graph.com/journey-transitions/lapsed-to-reactivated/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/lapsed/#term> .
<https://umi-graph.com/journey-transitions/reactivated-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/reactivated/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/unknown/#term> .
<https://umi-graph.com/journey-transitions/aware-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/aware/#term> .
<https://umi-graph.com/journey-transitions/interested-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/interested/#term> .
<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/evaluating/#term> .
<https://umi-graph.com/journey-transitions/intent-to-converted/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/intent/#term> .
<https://umi-graph.com/journey-transitions/intent-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/intent/#term> .
<https://umi-graph.com/journey-transitions/interested-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/interested/#term> .
<https://umi-graph.com/journey-transitions/committed-to-onboarding/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/committed/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-active/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/onboarding/#term> .
<https://umi-graph.com/journey-transitions/kept-to-advocating/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/kept/#term> .
<https://umi-graph.com/journey-transitions/advocating-to-kept/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/advocating/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-never-activated/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/onboarding/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/unknown/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/unknown/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/unknown/#term> .
<https://umi-graph.com/journey-transitions/established-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-from-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/established-to-at-risk/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/at-risk/#term> .
<https://umi-graph.com/journey-transitions/established-to-likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/likely-to-lapse/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/lapsed/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/lapsed/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/lapsed-to-reactivated/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/reactivated/#term> .
<https://umi-graph.com/journey-transitions/reactivated-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/aware/#term> .
<https://umi-graph.com/journey-transitions/aware-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/interested/#term> .
<https://umi-graph.com/journey-transitions/interested-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/evaluating/#term> .
<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/intent/#term> .
<https://umi-graph.com/journey-transitions/intent-to-converted/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/converted/#term> .
<https://umi-graph.com/journey-transitions/intent-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/evaluating/#term> .
<https://umi-graph.com/journey-transitions/interested-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/aware/#term> .
<https://umi-graph.com/journey-transitions/committed-to-onboarding/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/onboarding/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-active/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/active/#term> .
<https://umi-graph.com/journey-transitions/kept-to-advocating/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/advocating/#term> .
<https://umi-graph.com/journey-transitions/advocating-to-kept/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/kept/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-never-activated/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/never-activated/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/interested/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/evaluating/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/intent/#term> .
<https://umi-graph.com/journey-transitions/established-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-to-state> <https://umi-graph.com/journey-states/established/#term> .
<https://umi-graph.com/journey-transitions/established-to-at-risk/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/fulfilment-outcome/#term> .
<https://umi-graph.com/journey-transitions/established-to-likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/propensity-score/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/journey-transitions/lapsed-to-reactivated/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/journey-transitions/reactivated-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/paid-media-click/#term> .
<https://umi-graph.com/journey-transitions/aware-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/email-engagement/#term> .
<https://umi-graph.com/journey-transitions/aware-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/lead-submission/#term> .
<https://umi-graph.com/journey-transitions/interested-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/consumer-authentication/#term> .
<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/partner-handoff/#term> .
<https://umi-graph.com/journey-transitions/intent-to-converted/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/journey-transitions/intent-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/journey-transitions/interested-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/journey-transitions/committed-to-onboarding/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/fulfilment-outcome/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-active/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/consumer-authentication/#term> .
<https://umi-graph.com/journey-transitions/kept-to-advocating/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/referral/#term> .
<https://umi-graph.com/journey-transitions/advocating-to-kept/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-never-activated/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/referral/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/partner-handoff/#term> .
<https://umi-graph.com/journey-transitions/established-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-triggered-by> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/content-types/landing-page/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/product-service-page/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/location-page/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/faq-page/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/blog-post/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/how-to-guide/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/email-newsletter/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/content-types/promotional-email/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/content-types/nurture-drip-email/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/content-types/social-post/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/content-types/social-carousel/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/content-types/short-video-reel/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/content-types/short-video-reel/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/content-types/explainer-video/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/explainer-video/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/content-types/webinar/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/whitepaper-ebook/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/infographic/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/content-types/infographic/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/content-types/billboard-ooh/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/content-types/digital-signage/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/physical-location/#term> .
<https://umi-graph.com/content-types/sms-message/#term> <https://umi-graph.com/relationships/#content-types-delivered-on> <https://umi-graph.com/surface/sms-inbox/#term> .
<https://umi-graph.com/content-types/landing-page/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/interactive-experience/#term> .
<https://umi-graph.com/content-types/social-post/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/single-visual/#term> .
<https://umi-graph.com/content-types/social-carousel/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/visual-sequence/#term> .
<https://umi-graph.com/content-types/short-video-reel/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/motion-video/#term> .
<https://umi-graph.com/content-types/explainer-video/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/motion-video/#term> .
<https://umi-graph.com/content-types/webinar/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/motion-video/#term> .
<https://umi-graph.com/content-types/whitepaper-ebook/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/document/#term> .
<https://umi-graph.com/content-types/infographic/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/single-visual/#term> .
<https://umi-graph.com/content-types/billboard-ooh/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/single-visual/#term> .
<https://umi-graph.com/content-types/digital-signage/#term> <https://umi-graph.com/relationships/#content-types-may-be-expressed-as> <https://umi-graph.com/creative-formats/motion-video/#term> .
<https://umi-graph.com/content-types/faq-page/#term> <https://umi-graph.com/relationships/#content-types-exactly-matches> <https://umi-graph.com/external-terms/schema-org-faqpage/#term> .
<https://umi-graph.com/content-types/faq-page/#term> skos:exactMatch <https://schema.org/FAQPage> .
<https://umi-graph.com/content-types/blog-post/#term> <https://umi-graph.com/relationships/#content-types-exactly-matches> <https://umi-graph.com/external-terms/schema-org-blogposting/#term> .
<https://umi-graph.com/content-types/blog-post/#term> skos:exactMatch <https://schema.org/BlogPosting> .
<https://umi-graph.com/content-types/how-to-guide/#term> <https://umi-graph.com/relationships/#content-types-exactly-matches> <https://umi-graph.com/external-terms/schema-org-howto/#term> .
<https://umi-graph.com/content-types/how-to-guide/#term> skos:exactMatch <https://schema.org/HowTo> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/partner-sites/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/print-physical/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mailbox-direct-mail/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/physical-location/#term> .
<https://umi-graph.com/creative-formats/visual-sequence/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-formats/visual-sequence/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/creative-formats/visual-sequence/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-formats/visual-sequence/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/creative-formats/visual-sequence/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/creative-formats/sound/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/creative-formats/sound/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/call-center/#term> .
<https://umi-graph.com/creative-formats/sound/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/creative-formats/document/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-formats/document/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/creative-formats/document/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/print-physical/#term> .
<https://umi-graph.com/creative-formats/document/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mailbox-direct-mail/#term> .
<https://umi-graph.com/creative-formats/document/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/creative-formats/interactive-experience/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-formats/interactive-experience/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/creative-formats/interactive-experience/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/creative-formats/branded-object/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/creative-formats/branded-object/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/physical-location/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-delivered-on> <https://umi-graph.com/surface/sms-inbox/#term> .
<https://umi-graph.com/creative-assets/hero-image/#term> <https://umi-graph.com/relationships/#creative-assets-is-templated-by> <https://umi-graph.com/content-types/promotional-email/#term> .
<https://umi-graph.com/creative-assets/hero-image/#term> <https://umi-graph.com/relationships/#creative-assets-renders-as> <https://umi-graph.com/creative-formats/single-visual/#term> .
<https://umi-graph.com/creative-assets/hero-image/#term> <https://umi-graph.com/relationships/#creative-assets-is-delivered-in-geometry> <https://umi-graph.com/creative-size-specifications/email-content-width/#term> .
<https://umi-graph.com/creative-size-specifications/portrait/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-size-specifications/landscape/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-size-specifications/landscape/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/vertical/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/creative-size-specifications/vertical/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/creative-size-specifications/widescreen/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/creative-size-specifications/widescreen/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/creative-size-specifications/landscape-logo/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/inline-rectangle/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/half-page/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/leaderboard/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/mobile-banner/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/billboard/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/creative-size-specifications/email-content-width/#term> <https://umi-graph.com/relationships/#creative-size-specifications-is-supported-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/channel/search/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/channel/ai-referral/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/channel/social/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/channel/video/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/channel/video/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/channel/audio/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/channel/display/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/channel/referral/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/channel/referral/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/partner-sites/#term> .
<https://umi-graph.com/channel/email/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/channel/sms/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/sms-inbox/#term> .
<https://umi-graph.com/channel/phone-call/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/call-center/#term> .
<https://umi-graph.com/channel/direct-mail/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/mailbox-direct-mail/#term> .
<https://umi-graph.com/channel/print/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/print-physical/#term> .
<https://umi-graph.com/channel/out-of-home/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/channel/public-relations/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/channel/public-relations/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/channel/events/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/channel/sponsorship/#term> <https://umi-graph.com/relationships/#channel-includes-surface> <https://umi-graph.com/surface/events/#term> .
<https://umi-graph.com/surface/website/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/surface/website/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/salesforce-personalization/#term> .
<https://umi-graph.com/surface/mobile-app/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/surface/search-results/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/google-ads/#term> .
<https://umi-graph.com/surface/video-platform/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/youtube/#term> .
<https://umi-graph.com/surface/email-inbox/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> .
<https://umi-graph.com/surface/sms-inbox/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> .
<https://umi-graph.com/surface/sms-inbox/#term> <https://umi-graph.com/relationships/#surface-runs-on> <https://umi-graph.com/technology-platforms/twilio/#term> .
<https://umi-graph.com/surface/search-results/#term> <https://umi-graph.com/relationships/#surface-provided-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/surface/social-feed/#term> <https://umi-graph.com/relationships/#surface-provided-by> <https://umi-graph.com/vendor/meta/#term> .
<https://umi-graph.com/surface/social-feed/#term> <https://umi-graph.com/relationships/#surface-provided-by> <https://umi-graph.com/vendor/linkedin/#term> .
<https://umi-graph.com/surface/video-platform/#term> <https://umi-graph.com/relationships/#surface-provided-by> <https://umi-graph.com/vendor/youtube/#term> .
<https://umi-graph.com/surface/third-party-website/#term> <https://umi-graph.com/relationships/#surface-provided-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/surface/third-party-website/#term> <https://umi-graph.com/relationships/#surface-provided-by> <https://umi-graph.com/vendor/amazon/#term> .
<https://umi-graph.com/technology-platforms/adobe-analytics/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/adobe/#term> .
<https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/salesforce/#term> .
<https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/salesforce/#term> .
<https://umi-graph.com/technology-platforms/salesforce-personalization/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/salesforce/#term> .
<https://umi-graph.com/technology-platforms/salesforce-datorama/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/salesforce/#term> .
<https://umi-graph.com/technology-platforms/google-analytics-4/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/technology-platforms/google-search-console/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/technology-platforms/google-ads/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/technology-platforms/google-campaign-manager-360/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/technology-platforms/google-crux/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/google/#term> .
<https://umi-graph.com/technology-platforms/youtube/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/youtube/#term> .
<https://umi-graph.com/technology-platforms/brightedge/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/brightedge/#term> .
<https://umi-graph.com/technology-platforms/twilio/#term> <https://umi-graph.com/relationships/#technology-platforms-supplied-by> <https://umi-graph.com/vendor/twilio/#term> .
<https://umi-graph.com/vendor/google/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/search/#term> .
<https://umi-graph.com/vendor/google/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/video/#term> .
<https://umi-graph.com/vendor/google/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/display/#term> .
<https://umi-graph.com/vendor/youtube/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/video/#term> .
<https://umi-graph.com/vendor/meta/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/social/#term> .
<https://umi-graph.com/vendor/linkedin/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/social/#term> .
<https://umi-graph.com/vendor/amazon/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/video/#term> .
<https://umi-graph.com/vendor/amazon/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/display/#term> .
<https://umi-graph.com/vendor/twilio/#term> <https://umi-graph.com/relationships/#vendor-delivers-in> <https://umi-graph.com/channel/sms/#term> .
<https://umi-graph.com/audience-segments/lapsed-customers/#term> <https://umi-graph.com/relationships/#audience-segments-selects-state> <https://umi-graph.com/consumer-states/lapsed/#term> .
<https://umi-graph.com/preference-types/channel-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/channel/email/#term> .
<https://umi-graph.com/preference-types/channel-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/channel/sms/#term> .
<https://umi-graph.com/preference-types/channel-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/channel/phone-call/#term> .
<https://umi-graph.com/preference-types/channel-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/channel/direct-mail/#term> .
<https://umi-graph.com/preference-types/content-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/content-types/email-newsletter/#term> .
<https://umi-graph.com/preference-types/content-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/content-types/promotional-email/#term> .
<https://umi-graph.com/preference-types/content-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/content-types/nurture-drip-email/#term> .
<https://umi-graph.com/preference-types/content-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/content-types/sms-message/#term> .
<https://umi-graph.com/preference-types/frequency-preference/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/channel/email/#term> .
<https://umi-graph.com/preference-types/frequency-preference/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/channel/sms/#term> .
<https://umi-graph.com/preference-types/format-preference/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/creative-formats/single-visual/#term> .
<https://umi-graph.com/preference-types/format-preference/#term> <https://umi-graph.com/relationships/#preference-types-concerns> <https://umi-graph.com/creative-formats/text/#term> .
<https://umi-graph.com/preferences/email-frequency/#term> <https://umi-graph.com/relationships/#preferences-is-of-type> <https://umi-graph.com/preference-types/frequency-preference/#term> .
<https://umi-graph.com/processing-purposes/direct-marketing/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/consent/#term> .
<https://umi-graph.com/processing-purposes/direct-marketing/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/legitimate-interests/#term> .
<https://umi-graph.com/processing-purposes/targeted-advertising/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/consent/#term> .
<https://umi-graph.com/processing-purposes/personalisation/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/consent/#term> .
<https://umi-graph.com/processing-purposes/personalisation/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/legitimate-interests/#term> .
<https://umi-graph.com/processing-purposes/service-usage-analytics/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/consent/#term> .
<https://umi-graph.com/processing-purposes/service-usage-analytics/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/legitimate-interests/#term> .
<https://umi-graph.com/processing-purposes/customer-relationship-management/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/contract/#term> .
<https://umi-graph.com/processing-purposes/customer-relationship-management/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/legitimate-interests/#term> .
<https://umi-graph.com/processing-purposes/communication-management/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/contract/#term> .
<https://umi-graph.com/processing-purposes/communication-management/#term> <https://umi-graph.com/relationships/#processing-purposes-typically-rests-on> <https://umi-graph.com/lawful-bases/legitimate-interests/#term> .
<https://umi-graph.com/permission-bases/email-marketing-consent/#term> <https://umi-graph.com/relationships/#permission-bases-rests-on> <https://umi-graph.com/lawful-bases/consent/#term> .
<https://umi-graph.com/permission-bases/email-marketing-consent/#term> <https://umi-graph.com/relationships/#permission-bases-permits-purpose> <https://umi-graph.com/processing-purposes/direct-marketing/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-measured-by> <https://umi-graph.com/kpis/fulfilment-rate/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-measured-by> <https://umi-graph.com/kpis/reactivation-rate/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-has-purpose> <https://umi-graph.com/campaign-purpose/retention/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-targets-state> <https://umi-graph.com/consumer-states/at-risk/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-contains-tactic> <https://umi-graph.com/tactics/win-back-email/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-supports-goal> <https://umi-graph.com/goals/engagement/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-supports-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-valid-during> <https://umi-graph.com/time-windows/campaign-flight/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-scoped-to-geography> <https://umi-graph.com/geographies/market/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-targets-audience> <https://umi-graph.com/audience-segments/lapsed-customers/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-respects-preference> <https://umi-graph.com/preferences/email-frequency/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-requires-permission-basis> <https://umi-graph.com/permission-bases/email-marketing-consent/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-sets-offer> <https://umi-graph.com/offers/percentage-discount/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-pursues-target> <https://umi-graph.com/targets/reactivation-rate-target/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-uses-channel> <https://umi-graph.com/channel/email/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-uses-surface> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-uses-content-type> <https://umi-graph.com/content-types/promotional-email/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-valid-during> <https://umi-graph.com/time-windows/campaign-flight/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-scoped-to-geography> <https://umi-graph.com/geographies/market/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-targets-audience> <https://umi-graph.com/audience-segments/lapsed-customers/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-respects-preference> <https://umi-graph.com/preferences/email-frequency/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-requires-permission-basis> <https://umi-graph.com/permission-bases/email-marketing-consent/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-contains-action> <https://umi-graph.com/actions/send-email/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-uses-creative-asset> <https://umi-graph.com/creative-assets/hero-image/#term> .
<https://umi-graph.com/actions/send-email/#term> <https://umi-graph.com/relationships/#actions-triggers-event> <https://umi-graph.com/events/email-engagement/#term> .
<https://umi-graph.com/actions/send-email/#term> <https://umi-graph.com/relationships/#actions-requires-offer> <https://umi-graph.com/offers/percentage-discount/#term> .
<https://umi-graph.com/actions/send-email/#term> <https://umi-graph.com/relationships/#actions-valid-during> <https://umi-graph.com/time-windows/campaign-flight/#term> .
<https://umi-graph.com/offers/percentage-discount/#term> <https://umi-graph.com/relationships/#offers-valid-during> <https://umi-graph.com/time-windows/campaign-flight/#term> .
<https://umi-graph.com/offers/percentage-discount/#term> <https://umi-graph.com/relationships/#offers-eligible-in-geography> <https://umi-graph.com/geographies/market/#term> .
<https://umi-graph.com/events/web-visit/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/web-visit/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/events/email-engagement/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/events/sms-engagement/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/sms-inbox/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/events/social-and-video-engagement/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/social-and-video-engagement/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/events/print-mail-and-broadcast/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/print-physical/#term> .
<https://umi-graph.com/events/print-mail-and-broadcast/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/mailbox-direct-mail/#term> .
<https://umi-graph.com/events/print-mail-and-broadcast/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/broadcast-ooh/#term> .
<https://umi-graph.com/events/consumer-authentication/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/consumer-authentication/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/events/partner-handoff/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/partner-sites/#term> .
<https://umi-graph.com/events/lead-submission/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/lead-submission/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/call-center/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/mobile-app/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/call-center/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/physical-location/#term> .
<https://umi-graph.com/events/fulfilment-outcome/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/physical-location/#term> .
<https://umi-graph.com/events/public-social-conversation/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/public-social-conversation/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/events/referral/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/referral/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/referral/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/events/paid-impression/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/events/paid-impression/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/paid-impression/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/events/paid-impression/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/events/search-impression/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/events/assistant-answer/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/events/assistant-answer/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/assistant-answer/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/events/assistant-citation/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/events/assistant-citation/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/assistant-citation/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/video-platform/#term> .
<https://umi-graph.com/events/brand-mention/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/search-results/#term> .
<https://umi-graph.com/events/brand-mention/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/social-feed/#term> .
<https://umi-graph.com/events/brand-mention/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/third-party-website/#term> .
<https://umi-graph.com/events/crawl/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/consent-change/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/website/#term> .
<https://umi-graph.com/events/consent-change/#term> <https://umi-graph.com/relationships/#events-captured-on> <https://umi-graph.com/surface/email-inbox/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-attributed-to-tactic> <https://umi-graph.com/tactics/win-back-email/#term> .
<https://umi-graph.com/events/web-visit/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/email-engagement/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/sms-engagement/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/social-and-video-engagement/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/consumer-authentication/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/lead-submission/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/referral/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/consent-change/#term> <https://umi-graph.com/relationships/#events-acted-by-consumer> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/events/web-visit/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/email-engagement/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/sms-engagement/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/social-and-video-engagement/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/withheld/#term> .
<https://umi-graph.com/events/print-mail-and-broadcast/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/placement/#term> .
<https://umi-graph.com/events/consumer-authentication/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/partner-handoff/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/lead-submission/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/fulfilment-outcome/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/public-social-conversation/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/public/#term> .
<https://umi-graph.com/events/window-elapsed/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/propensity-score/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/referral/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/paid-impression/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/placement/#term> .
<https://umi-graph.com/events/search-impression/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/placement/#term> .
<https://umi-graph.com/events/assistant-answer/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/placement/#term> .
<https://umi-graph.com/events/assistant-citation/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/placement/#term> .
<https://umi-graph.com/events/brand-mention/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/public/#term> .
<https://umi-graph.com/events/crawl/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/placement/#term> .
<https://umi-graph.com/events/consent-change/#term> <https://umi-graph.com/relationships/#events-at-grain> <https://umi-graph.com/event-grain/person/#term> .
<https://umi-graph.com/events/consent-change/#term> <https://umi-graph.com/relationships/#events-changes-permission> <https://umi-graph.com/permission-bases/email-marketing-consent/#term> .
<https://umi-graph.com/signals/site-visit/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/signals/internal-search/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/signals/global-click/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/signals/form-submit/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/lead-submission/#term> .
<https://umi-graph.com/signals/phone-number-click/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/lead-submission/#term> .
<https://umi-graph.com/signals/chat-start/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/lead-submission/#term> .
<https://umi-graph.com/signals/conversion-start/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/signals/conversion-complete/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/conversion/#term> .
<https://umi-graph.com/signals/account-registration-funnel/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/consumer-authentication/#term> .
<https://umi-graph.com/signals/video-funnel/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/social-and-video-engagement/#term> .
<https://umi-graph.com/signals/resolved-lead-input/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/lead-submission/#term> .
<https://umi-graph.com/signals/fulfilment-outcome-feed/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/fulfilment-outcome/#term> .
<https://umi-graph.com/signals/email-engagement/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/email-engagement/#term> .
<https://umi-graph.com/signals/sms-delivery-and-engagement/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/sms-engagement/#term> .
<https://umi-graph.com/signals/paid-media-delivery/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/paid-impression/#term> .
<https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/paid-media-click/#term> .
<https://umi-graph.com/signals/media-cost-at-tactic/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/paid-impression/#term> .
<https://umi-graph.com/signals/offline-delivery-volume/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/print-mail-and-broadcast/#term> .
<https://umi-graph.com/signals/organic-search-visibility/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/search-impression/#term> .
<https://umi-graph.com/signals/ai-citation-tracking/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/assistant-citation/#term> .
<https://umi-graph.com/signals/ai-response-monitoring/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/assistant-answer/#term> .
<https://umi-graph.com/signals/brand-mention-tracking/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/brand-mention/#term> .
<https://umi-graph.com/signals/video-answer-tracking/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/social-and-video-engagement/#term> .
<https://umi-graph.com/signals/schema-coverage-audit/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/crawl/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/web-visit/#term> .
<https://umi-graph.com/signals/social-listening/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/public-social-conversation/#term> .
<https://umi-graph.com/signals/consumer-sentiment/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/public-social-conversation/#term> .
<https://umi-graph.com/signals/lapse-detection/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/window-elapsed/#term> .
<https://umi-graph.com/signals/propensity-scoring/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/propensity-score/#term> .
<https://umi-graph.com/signals/referral-tracking/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/referral/#term> .
<https://umi-graph.com/signals/partner-handoff-feed/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/partner-handoff/#term> .
<https://umi-graph.com/signals/consent-record/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/consent-change/#term> .
<https://umi-graph.com/signals/contribution-margin-feed/#term> <https://umi-graph.com/relationships/#signals-observes-event> <https://umi-graph.com/events/fulfilment-outcome/#term> .
<https://umi-graph.com/signals/site-visit/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/site-visit/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/google-analytics-4/#term> .
<https://umi-graph.com/signals/internal-search/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/global-click/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/global-click/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/mouseflow/#term> .
<https://umi-graph.com/signals/form-submit/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/phone-number-click/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/chat-start/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/conversion-start/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/conversion-complete/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/account-registration-funnel/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/video-funnel/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/adobe-analytics/#term> .
<https://umi-graph.com/signals/video-funnel/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/brightcove/#term> .
<https://umi-graph.com/signals/resolved-lead-input/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> .
<https://umi-graph.com/signals/fulfilment-outcome-feed/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> .
<https://umi-graph.com/signals/email-engagement/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> .
<https://umi-graph.com/signals/email-engagement/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/constant-contact/#term> .
<https://umi-graph.com/signals/sms-delivery-and-engagement/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> .
<https://umi-graph.com/signals/sms-delivery-and-engagement/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/twilio/#term> .
<https://umi-graph.com/signals/paid-media-delivery/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/google-ads/#term> .
<https://umi-graph.com/signals/paid-media-delivery/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/google-campaign-manager-360/#term> .
<https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/google-ads/#term> .
<https://umi-graph.com/signals/media-cost-at-tactic/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-datorama/#term> .
<https://umi-graph.com/signals/offline-delivery-volume/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-datorama/#term> .
<https://umi-graph.com/signals/organic-search-visibility/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/google-search-console/#term> .
<https://umi-graph.com/signals/organic-search-visibility/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/brightedge/#term> .
<https://umi-graph.com/signals/ai-citation-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/oncrawl/#term> .
<https://umi-graph.com/signals/ai-response-monitoring/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/brightedge/#term> .
<https://umi-graph.com/signals/brand-mention-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/oncrawl/#term> .
<https://umi-graph.com/signals/video-answer-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/youtube/#term> .
<https://umi-graph.com/signals/video-answer-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/brightedge/#term> .
<https://umi-graph.com/signals/schema-coverage-audit/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/oncrawl/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/google-crux/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/brightedge/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/dynatrace/#term> .
<https://umi-graph.com/signals/lapse-detection/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> .
<https://umi-graph.com/signals/propensity-scoring/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> .
<https://umi-graph.com/signals/referral-tracking/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> .
<https://umi-graph.com/signals/partner-handoff-feed/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> .
<https://umi-graph.com/signals/consent-record/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> .
<https://umi-graph.com/signals/contribution-margin-feed/#term> <https://umi-graph.com/relationships/#signals-implemented-in-platform> <https://umi-graph.com/technology-platforms/salesforce-datorama/#term> .
<https://umi-graph.com/signals/site-visit/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/internal-search/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/category-intelligence/#term> .
<https://umi-graph.com/signals/internal-search/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/global-click/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/form-submit/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/phone-number-click/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/chat-start/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/conversion-start/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/conversion-complete/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/account-registration-funnel/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/consumer-intelligence/#term> .
<https://umi-graph.com/signals/account-registration-funnel/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/video-funnel/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/resolved-lead-input/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/consumer-intelligence/#term> .
<https://umi-graph.com/signals/resolved-lead-input/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/fulfilment-outcome-feed/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/consumer-intelligence/#term> .
<https://umi-graph.com/signals/email-engagement/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/sms-delivery-and-engagement/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/paid-media-delivery/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/media-cost-at-tactic/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/offline-delivery-volume/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/organic-search-visibility/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/category-intelligence/#term> .
<https://umi-graph.com/signals/ai-citation-tracking/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/influence-intelligence/#term> .
<https://umi-graph.com/signals/ai-response-monitoring/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/influence-intelligence/#term> .
<https://umi-graph.com/signals/brand-mention-tracking/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/brand-intelligence/#term> .
<https://umi-graph.com/signals/video-answer-tracking/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/influence-intelligence/#term> .
<https://umi-graph.com/signals/schema-coverage-audit/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/social-listening/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/brand-intelligence/#term> .
<https://umi-graph.com/signals/consumer-sentiment/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/brand-intelligence/#term> .
<https://umi-graph.com/signals/lapse-detection/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/consumer-intelligence/#term> .
<https://umi-graph.com/signals/propensity-scoring/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/consumer-intelligence/#term> .
<https://umi-graph.com/signals/referral-tracking/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/brand-intelligence/#term> .
<https://umi-graph.com/signals/partner-handoff-feed/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/consent-record/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/consumer-intelligence/#term> .
<https://umi-graph.com/signals/contribution-margin-feed/#term> <https://umi-graph.com/relationships/#signals-informs-intelligence> <https://umi-graph.com/intelligence/performance-intelligence/#term> .
<https://umi-graph.com/signals/site-visit/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/internal-search/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/global-click/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/form-submit/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/phone-number-click/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/chat-start/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/conversion-start/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/conversion-complete/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/account-registration-funnel/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/video-funnel/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/resolved-lead-input/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/fulfilment-outcome-feed/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/email-engagement/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/sms-delivery-and-engagement/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/paid-media-delivery/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/media-cost-at-tactic/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/offline-delivery-volume/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/organic-search-visibility/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/ai-citation-tracking/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/ai-response-monitoring/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/brand-mention-tracking/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/video-answer-tracking/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/schema-coverage-audit/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/social-listening/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/consumer-sentiment/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/anonymous/#term> .
<https://umi-graph.com/signals/lapse-detection/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/propensity-scoring/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/referral-tracking/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/pseudonymous/#term> .
<https://umi-graph.com/signals/partner-handoff-feed/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/consent-record/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/signals/contribution-margin-feed/#term> <https://umi-graph.com/relationships/#signals-identifies-at> <https://umi-graph.com/identity-levels/known/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/share-of-voice/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/visibility-momentum/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/hallucination-rate/#term> .
<https://umi-graph.com/intelligence/category-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/organic-visibility-share/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/account-activation-rate/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/reactivation-rate/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/retention-rate/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/lapse-rate/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/likely-to-lapse-rate/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/citation-rate/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/mention-rate/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/position/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/post-citation-click-through-rate/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/lead-to-conversion-rate/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/cost-per-conversion/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/click-through-rate/#term> .
<https://umi-graph.com/intelligence/competitive-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-is-evaluated-by> <https://umi-graph.com/metrics/share-of-voice/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/advocacy/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/brand-awareness/#term> .
<https://umi-graph.com/intelligence/category-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/engagement/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/intelligence/competitive-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/intelligence/competitive-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-answers-goal> <https://umi-graph.com/goals/brand-awareness/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/brand-building/#term> .
<https://umi-graph.com/intelligence/category-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/brand-building/#term> .
<https://umi-graph.com/intelligence/category-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/demand-capture/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/onboarding/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/retention/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/engagement/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/reactivation/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/brand-building/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/demand-capture/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/demand-capture/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/acquisition/#term> .
<https://umi-graph.com/intelligence/competitive-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/brand-building/#term> .
<https://umi-graph.com/intelligence/competitive-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-advises-purpose> <https://umi-graph.com/campaign-purpose/acquisition/#term> .
<https://umi-graph.com/attribution-models/first-touch/#term> <https://umi-graph.com/relationships/#attribution-models-reads-as-design> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/attribution-models/last-touch/#term> <https://umi-graph.com/relationships/#attribution-models-reads-as-design> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/attribution-models/linear/#term> <https://umi-graph.com/relationships/#attribution-models-reads-as-design> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/attribution-models/time-decay/#term> <https://umi-graph.com/relationships/#attribution-models-reads-as-design> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/attribution-models/position-based/#term> <https://umi-graph.com/relationships/#attribution-models-reads-as-design> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/attribution-models/data-driven/#term> <https://umi-graph.com/relationships/#attribution-models-reads-as-design> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/evidence-designs/holdout-experiment/#term> <https://umi-graph.com/relationships/#evidence-designs-calibrates> <https://umi-graph.com/parameters/attribution-lookback-window/#term> .
<https://umi-graph.com/evidence-designs/holdout-experiment/#term> <https://umi-graph.com/relationships/#evidence-designs-calibrates> <https://umi-graph.com/parameters/incrementality-factor/#term> .
<https://umi-graph.com/evidence-designs/geo-experiment/#term> <https://umi-graph.com/relationships/#evidence-designs-calibrates> <https://umi-graph.com/parameters/incrementality-factor/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/attribution-models/first-touch/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/attribution-models/last-touch/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/attribution-models/linear/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/attribution-models/time-decay/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/attribution-models/position-based/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/attribution-models/data-driven/#term> .
<https://umi-graph.com/parameters/viewable-pixel-share/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/signals/paid-media-delivery/#term> .
<https://umi-graph.com/parameters/viewable-time/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/signals/paid-media-delivery/#term> .
<https://umi-graph.com/parameters/minimum-detectable-effect/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/holdout-experiment/#term> .
<https://umi-graph.com/parameters/minimum-detectable-effect/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/geo-experiment/#term> .
<https://umi-graph.com/parameters/minimum-detectable-effect/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/matched-market-test/#term> .
<https://umi-graph.com/parameters/statistical-power/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/holdout-experiment/#term> .
<https://umi-graph.com/parameters/statistical-power/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/geo-experiment/#term> .
<https://umi-graph.com/parameters/statistical-power/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/matched-market-test/#term> .
<https://umi-graph.com/parameters/significance-level/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/holdout-experiment/#term> .
<https://umi-graph.com/parameters/significance-level/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/geo-experiment/#term> .
<https://umi-graph.com/parameters/significance-level/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/matched-market-test/#term> .
<https://umi-graph.com/parameters/holdout-share/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/evidence-designs/holdout-experiment/#term> .
<https://umi-graph.com/parameters/incrementality-factor/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/metrics/reactivation-rate/#term> .
<https://umi-graph.com/parameters/incrementality-factor/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/metrics/attributed-revenue/#term> .
<https://umi-graph.com/parameters/session-timeout/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/processing-purposes/direct-marketing/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/processing-purposes/targeted-advertising/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/processing-purposes/personalisation/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/processing-purposes/service-usage-analytics/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/processing-purposes/customer-relationship-management/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/processing-purposes/communication-management/#term> .
<https://umi-graph.com/parameters/discount-rate/#term> <https://umi-graph.com/relationships/#parameters-parameter-of> <https://umi-graph.com/metrics/customer-lifetime-value/#term> .
<https://umi-graph.com/parameters/frequency-cap/#term> <https://umi-graph.com/relationships/#parameters-constrains> <https://umi-graph.com/tactics/win-back-email/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/duration/#term> .
<https://umi-graph.com/parameters/viewable-pixel-share/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/parameters/viewable-time/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/duration/#term> .
<https://umi-graph.com/parameters/minimum-detectable-effect/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/parameters/statistical-power/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/parameters/significance-level/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/parameters/holdout-share/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/parameters/incrementality-factor/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/ratio/#term> .
<https://umi-graph.com/parameters/frequency-cap/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/parameters/session-timeout/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/duration/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/duration/#term> .
<https://umi-graph.com/parameters/discount-rate/#term> <https://umi-graph.com/relationships/#parameters-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/decision/#term> .
<https://umi-graph.com/parameters/viewable-pixel-share/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/standard/#term> .
<https://umi-graph.com/parameters/viewable-time/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/standard/#term> .
<https://umi-graph.com/parameters/minimum-detectable-effect/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/decision/#term> .
<https://umi-graph.com/parameters/statistical-power/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/benchmark/#term> .
<https://umi-graph.com/parameters/significance-level/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/benchmark/#term> .
<https://umi-graph.com/parameters/holdout-share/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/decision/#term> .
<https://umi-graph.com/parameters/incrementality-factor/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/experiment/#term> .
<https://umi-graph.com/parameters/frequency-cap/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/decision/#term> .
<https://umi-graph.com/parameters/session-timeout/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/benchmark/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/decision/#term> .
<https://umi-graph.com/parameters/discount-rate/#term> <https://umi-graph.com/relationships/#parameters-defaults-on> <https://umi-graph.com/setting-bases/decision/#term> .
<https://umi-graph.com/units/count/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/units/percent/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/units/percent/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/share/#term> .
<https://umi-graph.com/units/percent/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/change/#term> .
<https://umi-graph.com/units/ratio/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/units/currency/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/units/currency/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/units/currency/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/value/#term> .
<https://umi-graph.com/units/rank/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/index/#term> .
<https://umi-graph.com/units/score/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/index/#term> .
<https://umi-graph.com/units/duration/#term> <https://umi-graph.com/relationships/#units-fits-form> <https://umi-graph.com/measure-form/value/#term> .
<https://umi-graph.com/metrics/site-visits/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/metrics/first-time-visit-share/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/metrics/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/metrics/content-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/global-click/#term> .
<https://umi-graph.com/metrics/video-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/video-funnel/#term> .
<https://umi-graph.com/metrics/form-start-to-submit-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/form-submit/#term> .
<https://umi-graph.com/metrics/page-experience-index/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/page-experience-tracking/#term> .
<https://umi-graph.com/metrics/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/fulfilment-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/fulfilment-outcome-feed/#term> .
<https://umi-graph.com/metrics/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/phone-number-click/#term> .
<https://umi-graph.com/metrics/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/chat-start/#term> .
<https://umi-graph.com/metrics/account-activation-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/account-registration-funnel/#term> .
<https://umi-graph.com/metrics/lead-count/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/resolved-lead-input/#term> .
<https://umi-graph.com/metrics/conversion-count/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/lead-to-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/referral-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/media-cost/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/media-cost-at-tactic/#term> .
<https://umi-graph.com/metrics/cost-per-lead/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/media-cost-at-tactic/#term> .
<https://umi-graph.com/metrics/cost-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/media-cost-at-tactic/#term> .
<https://umi-graph.com/metrics/cost-per-modelled-conversion/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/media-cost-at-tactic/#term> .
<https://umi-graph.com/metrics/ad-impressions/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/paid-media-delivery/#term> .
<https://umi-graph.com/metrics/ad-clicks/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/paid-media-delivery/#term> .
<https://umi-graph.com/metrics/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> .
<https://umi-graph.com/metrics/email-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/email-engagement/#term> .
<https://umi-graph.com/metrics/sms-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/sms-delivery-and-engagement/#term> .
<https://umi-graph.com/metrics/offline-reach/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/offline-delivery-volume/#term> .
<https://umi-graph.com/metrics/organic-visibility-share/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/organic-search-visibility/#term> .
<https://umi-graph.com/metrics/citation-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/ai-citation-tracking/#term> .
<https://umi-graph.com/metrics/mention-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/ai-response-monitoring/#term> .
<https://umi-graph.com/metrics/share-of-voice/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/brand-mention-tracking/#term> .
<https://umi-graph.com/metrics/share-of-voice/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/social-listening/#term> .
<https://umi-graph.com/metrics/video-answer-appearances/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/video-answer-tracking/#term> .
<https://umi-graph.com/metrics/schema-coverage/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/schema-coverage-audit/#term> .
<https://umi-graph.com/metrics/advocacy-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/referral-tracking/#term> .
<https://umi-graph.com/metrics/position/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/ai-response-monitoring/#term> .
<https://umi-graph.com/metrics/lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/lapse-detection/#term> .
<https://umi-graph.com/metrics/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/propensity-scoring/#term> .
<https://umi-graph.com/metrics/opt-out-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/consent-record/#term> .
<https://umi-graph.com/metrics/contribution-margin/#term> <https://umi-graph.com/relationships/#metrics-counts-in-numerator> <https://umi-graph.com/signals/contribution-margin-feed/#term> .
<https://umi-graph.com/metrics/first-time-visit-share/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/metrics/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/metrics/content-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/site-visit/#term> .
<https://umi-graph.com/metrics/video-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/video-funnel/#term> .
<https://umi-graph.com/metrics/form-start-to-submit-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/global-click/#term> .
<https://umi-graph.com/metrics/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/conversion-start/#term> .
<https://umi-graph.com/metrics/fulfilment-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/fulfilment-outcome-feed/#term> .
<https://umi-graph.com/metrics/account-activation-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/account-registration-funnel/#term> .
<https://umi-graph.com/metrics/lead-to-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/resolved-lead-input/#term> .
<https://umi-graph.com/metrics/lead-to-modelled-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/resolved-lead-input/#term> .
<https://umi-graph.com/metrics/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/referral-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/partner-handoff-feed/#term> .
<https://umi-graph.com/metrics/cost-per-lead/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/resolved-lead-input/#term> .
<https://umi-graph.com/metrics/cost-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metrics/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> .
<https://umi-graph.com/metrics/email-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/email-engagement/#term> .
<https://umi-graph.com/metrics/sms-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/sms-delivery-and-engagement/#term> .
<https://umi-graph.com/metrics/organic-visibility-share/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/organic-search-visibility/#term> .
<https://umi-graph.com/metrics/citation-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/ai-response-monitoring/#term> .
<https://umi-graph.com/metrics/mention-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/ai-response-monitoring/#term> .
<https://umi-graph.com/metrics/share-of-voice/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/brand-mention-tracking/#term> .
<https://umi-graph.com/metrics/share-of-voice/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/social-listening/#term> .
<https://umi-graph.com/metrics/schema-coverage/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/schema-coverage-audit/#term> .
<https://umi-graph.com/metrics/advocacy-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/account-registration-funnel/#term> .
<https://umi-graph.com/metrics/position/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/ai-response-monitoring/#term> .
<https://umi-graph.com/metrics/hallucination-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/ai-response-monitoring/#term> .
<https://umi-graph.com/metrics/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/ai-citation-tracking/#term> .
<https://umi-graph.com/metrics/lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/account-registration-funnel/#term> .
<https://umi-graph.com/metrics/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/account-registration-funnel/#term> .
<https://umi-graph.com/metrics/opt-out-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-in-denominator> <https://umi-graph.com/signals/email-engagement/#term> .
<https://umi-graph.com/metrics/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#metrics-takes-as-numerator> <https://umi-graph.com/metrics/attributed-revenue/#term> .
<https://umi-graph.com/metrics/revenue-per-lead/#term> <https://umi-graph.com/relationships/#metrics-takes-as-numerator> <https://umi-graph.com/metrics/attributed-revenue/#term> .
<https://umi-graph.com/metrics/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-takes-as-numerator> <https://umi-graph.com/metrics/attributed-revenue/#term> .
<https://umi-graph.com/metrics/click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-takes-as-numerator> <https://umi-graph.com/metrics/ad-clicks/#term> .
<https://umi-graph.com/metrics/visibility-momentum/#term> <https://umi-graph.com/relationships/#metrics-takes-as-numerator> <https://umi-graph.com/metrics/mention-rate/#term> .
<https://umi-graph.com/metrics/frequency/#term> <https://umi-graph.com/relationships/#metrics-takes-as-numerator> <https://umi-graph.com/metrics/ad-impressions/#term> .
<https://umi-graph.com/metrics/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#metrics-takes-as-denominator> <https://umi-graph.com/metrics/media-cost/#term> .
<https://umi-graph.com/metrics/revenue-per-lead/#term> <https://umi-graph.com/relationships/#metrics-takes-as-denominator> <https://umi-graph.com/metrics/lead-count/#term> .
<https://umi-graph.com/metrics/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-takes-as-denominator> <https://umi-graph.com/metrics/conversion-count/#term> .
<https://umi-graph.com/metrics/click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-takes-as-denominator> <https://umi-graph.com/metrics/ad-impressions/#term> .
<https://umi-graph.com/metrics/visibility-momentum/#term> <https://umi-graph.com/relationships/#metrics-takes-as-denominator> <https://umi-graph.com/metrics/mention-rate/#term> .
<https://umi-graph.com/metrics/frequency/#term> <https://umi-graph.com/relationships/#metrics-takes-as-denominator> <https://umi-graph.com/metrics/reach/#term> .
<https://umi-graph.com/metrics/reactivation-rate/#term> <https://umi-graph.com/relationships/#metrics-computed-from-formula> <https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term> .
<https://umi-graph.com/metrics/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#metrics-computed-from-formula> <https://umi-graph.com/metric-formulas/customer-lifetime-value-formula/#term> .
<https://umi-graph.com/metrics/lead-to-modelled-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-attributed-by> <https://umi-graph.com/attribution-models/data-driven/#term> .
<https://umi-graph.com/metrics/cost-per-modelled-conversion/#term> <https://umi-graph.com/relationships/#metrics-attributed-by> <https://umi-graph.com/attribution-models/data-driven/#term> .
<https://umi-graph.com/metrics/attributed-revenue/#term> <https://umi-graph.com/relationships/#metrics-attributed-by> <https://umi-graph.com/attribution-models/last-touch/#term> .
<https://umi-graph.com/metrics/site-visits/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/first-time-visit-share/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/content-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/video-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/form-start-to-submit-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/page-experience-index/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/score/#term> .
<https://umi-graph.com/metrics/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/fulfilment-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/account-activation-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/lead-count/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/conversion-count/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/lead-to-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/lead-to-modelled-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/reactivation-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/referral-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/media-cost/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/cost-per-lead/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/cost-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/cost-per-modelled-conversion/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/attributed-revenue/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/ad-impressions/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/ad-clicks/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/ratio/#term> .
<https://umi-graph.com/metrics/email-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/sms-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/offline-reach/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/organic-visibility-share/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/citation-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/mention-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/share-of-voice/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/video-answer-appearances/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/schema-coverage/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/ratio/#term> .
<https://umi-graph.com/metrics/revenue-per-lead/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/retention-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/advocacy-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/reach/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/count/#term> .
<https://umi-graph.com/metrics/visibility-momentum/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/position/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/rank/#term> .
<https://umi-graph.com/metrics/hallucination-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/frequency/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/ratio/#term> .
<https://umi-graph.com/metrics/opt-out-rate/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/percent/#term> .
<https://umi-graph.com/metrics/contribution-margin/#term> <https://umi-graph.com/relationships/#metrics-measured-in> <https://umi-graph.com/units/currency/#term> .
<https://umi-graph.com/metrics/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#metrics-read-by> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/metrics/reactivation-rate/#term> <https://umi-graph.com/relationships/#metrics-read-by> <https://umi-graph.com/evidence-designs/holdout-experiment/#term> .
<https://umi-graph.com/metrics/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#metrics-read-by> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/metrics/attributed-revenue/#term> <https://umi-graph.com/relationships/#metrics-read-by> <https://umi-graph.com/evidence-designs/attribution/#term> .
<https://umi-graph.com/metrics/retention-rate/#term> <https://umi-graph.com/relationships/#metrics-counts-occupants-of> <https://umi-graph.com/consumer-states/account-holder/#term> .
<https://umi-graph.com/goals/demand-conversion/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/conversion/#term> .
<https://umi-graph.com/goals/discoverability/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/awareness/#term> .
<https://umi-graph.com/goals/answer-visibility/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/evaluation/#term> .
<https://umi-graph.com/goals/engagement/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/consideration/#term> .
<https://umi-graph.com/goals/retention-and-reactivation/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/retention/#term> .
<https://umi-graph.com/goals/advocacy/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/advocacy/#term> .
<https://umi-graph.com/goals/brand-awareness/#term> <https://umi-graph.com/relationships/#goals-advances-stage> <https://umi-graph.com/lifecycle-stages/awareness/#term> .
<https://umi-graph.com/kpis/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/lead-totals/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/conversion-totals/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/conversion-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/organic-visibility-share/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/kpis/site-visits/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/kpis/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/kpis/page-experience-core-web-vitals/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/kpis/citation-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/mention-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/share-of-voice/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/brand-awareness/#term> .
<https://umi-graph.com/kpis/video-answer-appearances/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/schema-coverage/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/account-activation-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/referral-conversion/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/demand-conversion/#term> .
<https://umi-graph.com/kpis/content-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/engagement/#term> .
<https://umi-graph.com/kpis/video-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/engagement/#term> .
<https://umi-graph.com/kpis/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/engagement/#term> .
<https://umi-graph.com/kpis/email-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/engagement/#term> .
<https://umi-graph.com/kpis/fulfilment-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/kpis/reactivation-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/kpis/cost-per-lead/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/cost-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/revenue/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/revenue-per-lead/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/discoverability/#term> .
<https://umi-graph.com/kpis/retention-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/kpis/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/marketing-efficiency/#term> .
<https://umi-graph.com/kpis/advocacy-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/advocacy/#term> .
<https://umi-graph.com/kpis/reach/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/brand-awareness/#term> .
<https://umi-graph.com/kpis/visibility-momentum/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/position/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/hallucination-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/answer-visibility/#term> .
<https://umi-graph.com/kpis/lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/kpis/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/kpis/effective-frequency/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/brand-awareness/#term> .
<https://umi-graph.com/kpis/opt-out-rate/#term> <https://umi-graph.com/relationships/#kpis-serves-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/kpis/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/conversion-flow-completion-rate/#term> .
<https://umi-graph.com/kpis/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/assisted-conversion-actions/#term> .
<https://umi-graph.com/kpis/lead-totals/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/lead-count/#term> .
<https://umi-graph.com/kpis/conversion-totals/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/conversion-count/#term> .
<https://umi-graph.com/kpis/conversion-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/lead-to-conversion-rate/#term> .
<https://umi-graph.com/kpis/organic-visibility-share/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/organic-visibility-share/#term> .
<https://umi-graph.com/kpis/site-visits/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/site-visits/#term> .
<https://umi-graph.com/kpis/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/paid-search-efficiency/#term> .
<https://umi-graph.com/kpis/page-experience-core-web-vitals/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/page-experience-index/#term> .
<https://umi-graph.com/kpis/citation-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/citation-rate/#term> .
<https://umi-graph.com/kpis/mention-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/mention-rate/#term> .
<https://umi-graph.com/kpis/share-of-voice/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/share-of-voice/#term> .
<https://umi-graph.com/kpis/video-answer-appearances/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/video-answer-appearances/#term> .
<https://umi-graph.com/kpis/schema-coverage/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/schema-coverage/#term> .
<https://umi-graph.com/kpis/account-activation-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/account-activation-rate/#term> .
<https://umi-graph.com/kpis/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/attributed-conversion-share/#term> .
<https://umi-graph.com/kpis/referral-conversion/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/referral-conversion-rate/#term> .
<https://umi-graph.com/kpis/content-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/content-engagement-rate/#term> .
<https://umi-graph.com/kpis/video-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/video-completion-rate/#term> .
<https://umi-graph.com/kpis/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/qualified-visit-rate/#term> .
<https://umi-graph.com/kpis/email-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/email-engagement-rate/#term> .
<https://umi-graph.com/kpis/fulfilment-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/fulfilment-rate/#term> .
<https://umi-graph.com/kpis/reactivation-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/reactivation-rate/#term> .
<https://umi-graph.com/kpis/cost-per-lead/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/cost-per-lead/#term> .
<https://umi-graph.com/kpis/cost-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/cost-per-conversion/#term> .
<https://umi-graph.com/kpis/revenue/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/attributed-revenue/#term> .
<https://umi-graph.com/kpis/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/return-on-ad-spend/#term> .
<https://umi-graph.com/kpis/revenue-per-lead/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/revenue-per-lead/#term> .
<https://umi-graph.com/kpis/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/revenue-per-conversion/#term> .
<https://umi-graph.com/kpis/click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/click-through-rate/#term> .
<https://umi-graph.com/kpis/retention-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/retention-rate/#term> .
<https://umi-graph.com/kpis/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/customer-lifetime-value/#term> .
<https://umi-graph.com/kpis/advocacy-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/advocacy-rate/#term> .
<https://umi-graph.com/kpis/reach/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/reach/#term> .
<https://umi-graph.com/kpis/visibility-momentum/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/visibility-momentum/#term> .
<https://umi-graph.com/kpis/position/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/position/#term> .
<https://umi-graph.com/kpis/hallucination-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/hallucination-rate/#term> .
<https://umi-graph.com/kpis/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/post-citation-click-through-rate/#term> .
<https://umi-graph.com/kpis/lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/lapse-rate/#term> .
<https://umi-graph.com/kpis/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/likely-to-lapse-rate/#term> .
<https://umi-graph.com/kpis/effective-frequency/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/frequency/#term> .
<https://umi-graph.com/kpis/opt-out-rate/#term> <https://umi-graph.com/relationships/#kpis-has-metric> <https://umi-graph.com/metrics/opt-out-rate/#term> .
<https://umi-graph.com/kpis/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/lead-totals/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/conversion-totals/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/conversion-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/organic-visibility-share/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/site-visits/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/page-experience-core-web-vitals/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/citation-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/mention-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/share-of-voice/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/video-answer-appearances/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/schema-coverage/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/account-activation-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/referral-conversion/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/content-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/video-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/email-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/fulfilment-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/reactivation-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/cost-per-lead/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/cost-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/revenue/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/revenue-per-lead/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/retention-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/advocacy-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/reach/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/visibility-momentum/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/position/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/hallucination-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/higher-is-better/#term> .
<https://umi-graph.com/kpis/lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/effective-frequency/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/target-band/#term> .
<https://umi-graph.com/kpis/opt-out-rate/#term> <https://umi-graph.com/relationships/#kpis-improves-when> <https://umi-graph.com/measure-direction/lower-is-better/#term> .
<https://umi-graph.com/kpis/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/lead-totals/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/conversion-totals/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/conversion-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/organic-visibility-share/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/share/#term> .
<https://umi-graph.com/kpis/site-visits/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/page-experience-core-web-vitals/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/index/#term> .
<https://umi-graph.com/kpis/citation-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/mention-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/share-of-voice/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/share/#term> .
<https://umi-graph.com/kpis/video-answer-appearances/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/schema-coverage/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/share/#term> .
<https://umi-graph.com/kpis/account-activation-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/share/#term> .
<https://umi-graph.com/kpis/referral-conversion/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/content-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/video-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/email-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/fulfilment-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/reactivation-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/cost-per-lead/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/cost-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/revenue/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/revenue-per-lead/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/retention-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/value/#term> .
<https://umi-graph.com/kpis/advocacy-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/reach/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/total/#term> .
<https://umi-graph.com/kpis/visibility-momentum/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/change/#term> .
<https://umi-graph.com/kpis/position/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/index/#term> .
<https://umi-graph.com/kpis/hallucination-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/kpis/effective-frequency/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/ratio/#term> .
<https://umi-graph.com/kpis/opt-out-rate/#term> <https://umi-graph.com/relationships/#kpis-reads-as> <https://umi-graph.com/measure-form/rate/#term> .
<https://umi-graph.com/targets/reactivation-rate-target/#term> <https://umi-graph.com/relationships/#targets-sets-level-for> <https://umi-graph.com/kpis/reactivation-rate/#term> .
<https://umi-graph.com/targets/reactivation-rate-target/#term> <https://umi-graph.com/relationships/#targets-quantifies-goal> <https://umi-graph.com/goals/retention-and-reactivation/#term> .
<https://umi-graph.com/targets/reactivation-rate-target/#term> <https://umi-graph.com/relationships/#targets-due-within> <https://umi-graph.com/time-windows/campaign-flight/#term> .
<https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-takes-input> <https://umi-graph.com/signals/conversion-complete/#term> .
<https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-takes-input> <https://umi-graph.com/signals/fulfilment-outcome-feed/#term> .
<https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-takes-input> <https://umi-graph.com/signals/lapse-detection/#term> .
<https://umi-graph.com/metric-formulas/customer-lifetime-value-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-takes-input> <https://umi-graph.com/metrics/retention-rate/#term> .
<https://umi-graph.com/metric-formulas/customer-lifetime-value-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-takes-input> <https://umi-graph.com/metrics/contribution-margin/#term> .
<https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-computed-over> <https://umi-graph.com/time-windows/campaign-flight/#term> .
<https://umi-graph.com/metric-formulas/customer-lifetime-value-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-computed-over> <https://umi-graph.com/time-windows/evaluation-window/#term> .
<https://umi-graph.com/time-windows/campaign-flight/#term> <https://umi-graph.com/relationships/#time-windows-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/time-windows/evaluation-window/#term> <https://umi-graph.com/relationships/#time-windows-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/time-windows/activation-window/#term> <https://umi-graph.com/relationships/#time-windows-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/time-windows/lapse-window/#term> <https://umi-graph.com/relationships/#time-windows-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/time-windows/advocacy-window/#term> <https://umi-graph.com/relationships/#time-windows-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/geographies/market/#term> <https://umi-graph.com/relationships/#geographies-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/identity-levels/anonymous/#term> <https://umi-graph.com/relationships/#identity-levels-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/identity-levels/pseudonymous/#term> <https://umi-graph.com/relationships/#identity-levels-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/identity-levels/known/#term> <https://umi-graph.com/relationships/#identity-levels-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journeys/retention-and-reactivation/#term> <https://umi-graph.com/relationships/#journeys-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journeys/acquisition/#term> <https://umi-graph.com/relationships/#journeys-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journeys/onboarding/#term> <https://umi-graph.com/relationships/#journeys-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journeys/advocacy/#term> <https://umi-graph.com/relationships/#journeys-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lifecycle-stages/awareness/#term> <https://umi-graph.com/relationships/#lifecycle-stages-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lifecycle-stages/consideration/#term> <https://umi-graph.com/relationships/#lifecycle-stages-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lifecycle-stages/evaluation/#term> <https://umi-graph.com/relationships/#lifecycle-stages-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lifecycle-stages/conversion/#term> <https://umi-graph.com/relationships/#lifecycle-stages-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lifecycle-stages/retention/#term> <https://umi-graph.com/relationships/#lifecycle-stages-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lifecycle-stages/advocacy/#term> <https://umi-graph.com/relationships/#lifecycle-stages-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/aware/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/unknown/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/interested/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/evaluating/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/intent/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/committed/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/onboarding/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/account-holder/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/at-risk/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/likely-to-lapse/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/lapsed/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/reactivated/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/consumer-states/advocate/#term> <https://umi-graph.com/relationships/#consumer-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/established/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/at-risk/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/lapsed/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/reactivated/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/unknown/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/aware/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/interested/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/evaluating/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/intent/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/converted/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/committed/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/onboarding/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/active/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/kept/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/advocating/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-states/never-activated/#term> <https://umi-graph.com/relationships/#journey-states-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/established-to-at-risk/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/established-to-likely-to-lapse/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/at-risk-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-lapsed/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/likely-to-lapse-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/lapsed-to-reactivated/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/reactivated-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/aware-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/interested-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/evaluating-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/intent-to-converted/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/intent-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/interested-to-aware/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/committed-to-onboarding/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-active/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/kept-to-advocating/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/advocating-to-kept/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/onboarding-to-never-activated/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-interested/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-evaluating/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/unknown-to-intent/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/journey-transitions/established-to-established/#term> <https://umi-graph.com/relationships/#journey-transitions-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/content-types/landing-page/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/product-service-page/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/location-page/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/faq-page/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/blog-post/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/how-to-guide/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/email-newsletter/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/promotional-email/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/nurture-drip-email/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/social-post/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/social-carousel/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/short-video-reel/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/explainer-video/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/webinar/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/whitepaper-ebook/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/infographic/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/billboard-ooh/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/digital-signage/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/content-types/sms-message/#term> <https://umi-graph.com/relationships/#content-types-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/creative-formats/single-visual/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/visual-sequence/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/motion-video/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/sound/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/document/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/interactive-experience/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/branded-object/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-formats/text/#term> <https://umi-graph.com/relationships/#creative-formats-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-assets/hero-image/#term> <https://umi-graph.com/relationships/#creative-assets-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/portrait/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/landscape/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/vertical/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/widescreen/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/landscape-logo/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/inline-rectangle/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/half-page/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/leaderboard/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/mobile-banner/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/billboard/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/creative-size-specifications/email-content-width/#term> <https://umi-graph.com/relationships/#creative-size-specifications-grounds-on> <https://umi-graph.com/entities/digital-asset/#term> .
<https://umi-graph.com/channel/search/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/ai-referral/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/social/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/video/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/audio/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/display/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/referral/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/email/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/sms/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/phone-call/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/direct-mail/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/print/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/out-of-home/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/public-relations/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/events/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/channel/sponsorship/#term> <https://umi-graph.com/relationships/#channel-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/surface/website/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/mobile-app/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/search-results/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/social-feed/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/video-platform/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/email-inbox/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/sms-inbox/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/call-center/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/third-party-website/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/partner-sites/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/print-physical/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/mailbox-direct-mail/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/broadcast-ooh/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/events/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/surface/physical-location/#term> <https://umi-graph.com/relationships/#surface-grounds-on> <https://umi-graph.com/entities/surface/#term> .
<https://umi-graph.com/technology-platforms/adobe-analytics/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/salesforce-marketing-cloud/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/salesforce-data-cloud/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/salesforce-personalization/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/salesforce-datorama/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/google-analytics-4/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/google-search-console/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/google-ads/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/google-campaign-manager-360/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/google-crux/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/youtube/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/brightedge/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/oncrawl/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/brightcove/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/twilio/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/constant-contact/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/mouseflow/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/technology-platforms/dynatrace/#term> <https://umi-graph.com/relationships/#technology-platforms-grounds-on> <https://umi-graph.com/entities/technology-platform/#term> .
<https://umi-graph.com/vendor/google/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/youtube/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/meta/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/linkedin/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/amazon/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/adobe/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/salesforce/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/twilio/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/vendor/brightedge/#term> <https://umi-graph.com/relationships/#vendor-grounds-on> <https://umi-graph.com/entities/vendor/#term> .
<https://umi-graph.com/audience-segments/lapsed-customers/#term> <https://umi-graph.com/relationships/#audience-segments-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/preference-types/channel-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/preference-types/content-opt-out/#term> <https://umi-graph.com/relationships/#preference-types-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/preference-types/frequency-preference/#term> <https://umi-graph.com/relationships/#preference-types-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/preference-types/format-preference/#term> <https://umi-graph.com/relationships/#preference-types-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/preferences/email-frequency/#term> <https://umi-graph.com/relationships/#preferences-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lawful-bases/consent/#term> <https://umi-graph.com/relationships/#lawful-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lawful-bases/contract/#term> <https://umi-graph.com/relationships/#lawful-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lawful-bases/legal-obligation/#term> <https://umi-graph.com/relationships/#lawful-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lawful-bases/vital-interests/#term> <https://umi-graph.com/relationships/#lawful-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lawful-bases/public-task/#term> <https://umi-graph.com/relationships/#lawful-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/lawful-bases/legitimate-interests/#term> <https://umi-graph.com/relationships/#lawful-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/processing-purposes/direct-marketing/#term> <https://umi-graph.com/relationships/#processing-purposes-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/processing-purposes/targeted-advertising/#term> <https://umi-graph.com/relationships/#processing-purposes-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/processing-purposes/personalisation/#term> <https://umi-graph.com/relationships/#processing-purposes-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/processing-purposes/service-usage-analytics/#term> <https://umi-graph.com/relationships/#processing-purposes-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/processing-purposes/customer-relationship-management/#term> <https://umi-graph.com/relationships/#processing-purposes-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/processing-purposes/communication-management/#term> <https://umi-graph.com/relationships/#processing-purposes-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/permission-bases/email-marketing-consent/#term> <https://umi-graph.com/relationships/#permission-bases-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/campaign-purpose/brand-building/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign-purpose/demand-capture/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign-purpose/onboarding/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign-purpose/acquisition/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign-purpose/retention/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign-purpose/engagement/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign-purpose/reactivation/#term> <https://umi-graph.com/relationships/#campaign-purpose-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/campaign/retention-campaign/#term> <https://umi-graph.com/relationships/#campaign-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/tactics/win-back-email/#term> <https://umi-graph.com/relationships/#tactics-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/actions/send-email/#term> <https://umi-graph.com/relationships/#actions-grounds-on> <https://umi-graph.com/entities/campaign/#term> .
<https://umi-graph.com/offers/percentage-discount/#term> <https://umi-graph.com/relationships/#offers-grounds-on> <https://umi-graph.com/entities/product/#term> .
<https://umi-graph.com/events/web-visit/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/email-engagement/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/sms-engagement/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/paid-media-click/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/social-and-video-engagement/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/print-mail-and-broadcast/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/consumer-authentication/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/partner-handoff/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/lead-submission/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/conversion/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/fulfilment-outcome/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/public-social-conversation/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/window-elapsed/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/propensity-score/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/referral/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/paid-impression/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/search-impression/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/assistant-answer/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/assistant-citation/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/brand-mention/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/crawl/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/events/consent-change/#term> <https://umi-graph.com/relationships/#events-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/site-visit/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/internal-search/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/global-click/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/form-submit/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/phone-number-click/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/chat-start/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/conversion-start/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/conversion-complete/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/account-registration-funnel/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/video-funnel/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/resolved-lead-input/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/fulfilment-outcome-feed/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/email-engagement/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/sms-delivery-and-engagement/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/paid-media-delivery/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/paid-search-cost-and-conversion-tracking/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/media-cost-at-tactic/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/offline-delivery-volume/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/organic-search-visibility/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/ai-citation-tracking/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/ai-response-monitoring/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/brand-mention-tracking/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/video-answer-tracking/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/schema-coverage-audit/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/page-experience-tracking/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/social-listening/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/consumer-sentiment/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/lapse-detection/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/propensity-scoring/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/referral-tracking/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/partner-handoff-feed/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/consent-record/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/signals/contribution-margin-feed/#term> <https://umi-graph.com/relationships/#signals-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/intelligence/brand-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-grounds-on> <https://umi-graph.com/entities/brand/#term> .
<https://umi-graph.com/intelligence/category-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/intelligence/consumer-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/intelligence/influence-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/intelligence/performance-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/intelligence/competitive-intelligence/#term> <https://umi-graph.com/relationships/#intelligence-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/attribution-models/first-touch/#term> <https://umi-graph.com/relationships/#attribution-models-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/attribution-models/last-touch/#term> <https://umi-graph.com/relationships/#attribution-models-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/attribution-models/linear/#term> <https://umi-graph.com/relationships/#attribution-models-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/attribution-models/time-decay/#term> <https://umi-graph.com/relationships/#attribution-models-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/attribution-models/position-based/#term> <https://umi-graph.com/relationships/#attribution-models-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/attribution-models/data-driven/#term> <https://umi-graph.com/relationships/#attribution-models-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/evidence-designs/holdout-experiment/#term> <https://umi-graph.com/relationships/#evidence-designs-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/evidence-designs/geo-experiment/#term> <https://umi-graph.com/relationships/#evidence-designs-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/evidence-designs/matched-market-test/#term> <https://umi-graph.com/relationships/#evidence-designs-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/evidence-designs/marketing-mix-model/#term> <https://umi-graph.com/relationships/#evidence-designs-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/evidence-designs/attribution/#term> <https://umi-graph.com/relationships/#evidence-designs-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/attribution-lookback-window/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/viewable-pixel-share/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/parameters/viewable-time/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/parameters/minimum-detectable-effect/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/statistical-power/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/significance-level/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/holdout-share/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/incrementality-factor/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/parameters/frequency-cap/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/parameters/session-timeout/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/parameters/retention-period/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/consumer/#term> .
<https://umi-graph.com/parameters/discount-rate/#term> <https://umi-graph.com/relationships/#parameters-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/setting-bases/standard/#term> <https://umi-graph.com/relationships/#setting-bases-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/setting-bases/benchmark/#term> <https://umi-graph.com/relationships/#setting-bases-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/setting-bases/experiment/#term> <https://umi-graph.com/relationships/#setting-bases-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/setting-bases/decision/#term> <https://umi-graph.com/relationships/#setting-bases-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/event-grain/person/#term> <https://umi-graph.com/relationships/#event-grain-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/event-grain/withheld/#term> <https://umi-graph.com/relationships/#event-grain-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/event-grain/placement/#term> <https://umi-graph.com/relationships/#event-grain-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/event-grain/public/#term> <https://umi-graph.com/relationships/#event-grain-grounds-on> <https://umi-graph.com/entities/engagement-event/#term> .
<https://umi-graph.com/measure-direction/higher-is-better/#term> <https://umi-graph.com/relationships/#measure-direction-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-direction/lower-is-better/#term> <https://umi-graph.com/relationships/#measure-direction-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-direction/target-band/#term> <https://umi-graph.com/relationships/#measure-direction-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/total/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/rate/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/share/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/ratio/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/value/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/index/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/measure-form/change/#term> <https://umi-graph.com/relationships/#measure-form-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/count/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/percent/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/ratio/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/currency/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/rank/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/score/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/units/duration/#term> <https://umi-graph.com/relationships/#units-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/site-visits/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/first-time-visit-share/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/content-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/video-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/form-start-to-submit-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/page-experience-index/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/fulfilment-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/account-activation-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/lead-count/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/conversion-count/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/lead-to-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/lead-to-modelled-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/reactivation-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/referral-conversion-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/media-cost/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/cost-per-lead/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/cost-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/cost-per-modelled-conversion/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/attributed-revenue/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/ad-impressions/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/ad-clicks/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/email-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/sms-engagement-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/offline-reach/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/organic-visibility-share/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/citation-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/mention-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/share-of-voice/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/video-answer-appearances/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/schema-coverage/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/revenue-per-lead/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/retention-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/advocacy-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/reach/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/visibility-momentum/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/position/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/hallucination-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/frequency/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/opt-out-rate/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metrics/contribution-margin/#term> <https://umi-graph.com/relationships/#metrics-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/demand-conversion/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/discoverability/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/answer-visibility/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/engagement/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/retention-and-reactivation/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/marketing-efficiency/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/advocacy/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/goals/brand-awareness/#term> <https://umi-graph.com/relationships/#goals-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/conversion-flow-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/assisted-conversion-actions/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/lead-totals/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/conversion-totals/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/conversion-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/organic-visibility-share/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/site-visits/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/paid-search-efficiency/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/page-experience-core-web-vitals/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/citation-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/mention-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/share-of-voice/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/video-answer-appearances/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/schema-coverage/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/account-activation-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/attributed-conversion-share/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/referral-conversion/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/content-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/video-completion-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/qualified-visit-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/email-engagement-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/fulfilment-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/reactivation-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/cost-per-lead/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/cost-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/revenue/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/return-on-ad-spend/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/revenue-per-lead/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/revenue-per-conversion/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/retention-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/customer-lifetime-value/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/advocacy-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/reach/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/visibility-momentum/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/position/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/hallucination-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/post-citation-click-through-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/likely-to-lapse-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/effective-frequency/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/kpis/opt-out-rate/#term> <https://umi-graph.com/relationships/#kpis-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/targets/reactivation-rate-target/#term> <https://umi-graph.com/relationships/#targets-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metric-formulas/reactivation-rate-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/metric-formulas/customer-lifetime-value-formula/#term> <https://umi-graph.com/relationships/#metric-formulas-grounds-on> <https://umi-graph.com/entities/measure/#term> .
<https://umi-graph.com/external-terms/schema-org-faqpage/#term> <https://umi-graph.com/relationships/#external-terms-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/external-terms/schema-org-blogposting/#term> <https://umi-graph.com/relationships/#external-terms-grounds-on> <https://umi-graph.com/entities/content-type/#term> .
<https://umi-graph.com/external-terms/schema-org-howto/#term> <https://umi-graph.com/relationships/#external-terms-grounds-on> <https://umi-graph.com/entities/content-type/#term> .