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on","h":"/questions/who-supplies-the-system-an-instrument-runs-on/","k":"question"},{"l":"Where a content type is delivered","h":"/questions/where-a-content-type-is-delivered/","k":"question"},{"l":"On what lawful ground a campaign reaches a person","h":"/questions/on-what-lawful-ground-a-campaign-reaches-a-person/","k":"question"},{"l":"Whose choice a tactic must honour","h":"/questions/whose-choice-a-tactic-must-honour/","k":"question"},{"l":"Who a campaign may address","h":"/questions/who-a-campaign-may-address/","k":"question"},{"l":"What a campaign offers, and where","h":"/questions/what-a-campaign-offers-and-where/","k":"question"},{"l":"When a campaign runs","h":"/questions/when-a-campaign-runs/","k":"question"},{"l":"By what rule an attributed reading divides credit","h":"/questions/by-what-rule-an-attributed-reading-divides-credit/","k":"question"},{"l":"In what form a creative renders","h":"/questions/in-what-form-a-creative-renders/","k":"question"},{"l":"What geometry a creative is delivered in","h":"/questions/what-geometry-a-creative-is-delivered-in/","k":"question"},{"l":"What a reading is made of","h":"/questions/what-a-reading-is-made-of/","k":"question"},{"l":"Which way a reading must move","h":"/questions/which-way-a-reading-must-move/","k":"question"},{"l":"In what form a reading reads","h":"/questions/in-what-form-a-reading-reads/","k":"question"},{"l":"At what grain a fact is recorded","h":"/questions/at-what-grain-a-fact-is-recorded/","k":"question"},{"l":"Which purposes act on an answer","h":"/questions/which-purposes-act-on-an-answer/","k":"question"},{"l":"Which goal pursues each rung","h":"/questions/which-goal-pursues-each-rung/","k":"question"},{"l":"Which window a journey counts inactivity over","h":"/questions/which-window-a-journey-counts-inactivity-over/","k":"question"},{"l":"What a consent change bears on","h":"/questions/what-a-consent-change-bears-on/","k":"question"},{"l":"Who provides the place a fact is captured","h":"/questions/who-provides-the-place-a-fact-is-captured/","k":"question"},{"l":"In what unit a reading is measured","h":"/questions/in-what-unit-a-reading-is-measured/","k":"question"},{"l":"Which forms a unit can carry","h":"/questions/which-forms-a-unit-can-carry/","k":"question"},{"l":"What level a campaign commits to","h":"/questions/what-level-a-campaign-commits-to/","k":"question"},{"l":"Which targets quantify a goal, and by when","h":"/questions/which-targets-quantify-a-goal-and-by-when/","k":"question"},{"l":"What a reading is evidenced by","h":"/questions/what-a-reading-is-evidenced-by/","k":"question"},{"l":"Which goal a reading serves","h":"/questions/which-goal-a-reading-serves/","k":"question"},{"l":"What level a reading is committed to","h":"/questions/what-level-a-reading-is-committed-to/","k":"question"},{"l":"What an instrument observes","h":"/questions/what-an-instrument-observes/","k":"question"},{"l":"What form a content type takes","h":"/questions/what-form-a-content-type-takes/","k":"question"},{"l":"Which creatives a content type templates","h":"/questions/which-creatives-a-content-type-templates/","k":"question"},{"l":"Which moves a journey makes","h":"/questions/which-moves-a-journey-makes/","k":"question"},{"l":"At what level an instrument identifies","h":"/questions/at-what-level-an-instrument-identifies/","k":"question"},{"l":"By what design a reading is established","h":"/questions/by-what-design-a-reading-is-established/","k":"question"},{"l":"Which states a segment selects","h":"/questions/which-states-a-segment-selects/","k":"question"},{"l":"Which channels a preference concerns","h":"/questions/which-channels-a-preference-concerns/","k":"question"},{"l":"Which content types a preference concerns","h":"/questions/which-content-types-a-preference-concerns/","k":"question"},{"l":"Which formats a preference concerns","h":"/questions/which-formats-a-preference-concerns/","k":"question"},{"l":"Whose occupancy a reading counts","h":"/questions/whose-occupancy-a-reading-counts/","k":"question"},{"l":"Where a journey begins","h":"/questions/where-a-journey-begins/","k":"question"},{"l":"Which channels a vendor delivers in","h":"/questions/which-channels-a-vendor-delivers-in/","k":"question"},{"l":"On what ground a permission basis rests, and what it permits","h":"/questions/on-what-ground-a-permission-basis-rests-and-what-it-permits/","k":"question"},{"l":"Where a campaign runs, and whose choice it honours","h":"/questions/where-a-campaign-runs-and-whose-choice-it-honours/","k":"question"},{"l":"Which channel and surface a tactic uses","h":"/questions/which-channel-and-surface-a-tactic-uses/","k":"question"},{"l":"Which content type a tactic uses","h":"/questions/which-content-type-a-tactic-uses/","k":"question"},{"l":"When and where a tactic runs","h":"/questions/when-and-where-a-tactic-runs/","k":"question"},{"l":"Who a tactic addresses, and on what basis","h":"/questions/who-a-tactic-addresses-and-on-what-basis/","k":"question"},{"l":"When an action is valid","h":"/questions/when-an-action-is-valid/","k":"question"},{"l":"When an offer is good","h":"/questions/when-an-offer-is-good/","k":"question"},{"l":"What an instrument informs","h":"/questions/what-an-instrument-informs/","k":"question"},{"l":"Which readings a rate divides","h":"/questions/which-readings-a-rate-divides/","k":"question"},{"l":"What a rate is counted against","h":"/questions/what-a-rate-is-counted-against/","k":"question"},{"l":"Over which window a formula computes","h":"/questions/over-which-window-a-formula-computes/","k":"question"},{"l":"Which design an attribution model is a case of","h":"/questions/which-design-an-attribution-model-is-a-case-of/","k":"question"},{"l":"In what unit a parameter is measured","h":"/questions/in-what-unit-a-parameter-is-measured/","k":"question"},{"l":"Which metrics a parameter sets","h":"/questions/which-metrics-a-parameter-sets/","k":"question"},{"l":"Which attribution models a parameter sets","h":"/questions/which-attribution-models-a-parameter-sets/","k":"question"},{"l":"Which evidence designs a parameter sets","h":"/questions/which-evidence-designs-a-parameter-sets/","k":"question"},{"l":"Which instruments a parameter sets","h":"/questions/which-instruments-a-parameter-sets/","k":"question"},{"l":"Which purposes a parameter bounds","h":"/questions/which-purposes-a-parameter-bounds/","k":"question"},{"l":"Which tactics a parameter constrains","h":"/questions/which-tactics-a-parameter-constrains/","k":"question"},{"l":"By which design a parameter is calibrated","h":"/questions/by-which-design-a-parameter-is-calibrated/","k":"question"},{"l":"On what basis a parameter defaults","h":"/questions/on-what-basis-a-parameter-defaults/","k":"question"},{"l":"Which surfaces a channel includes","h":"/questions/which-surfaces-a-channel-includes/","k":"question"},{"l":"Which content types reach a channel","h":"/questions/which-content-types-reach-a-channel/","k":"question"},{"l":"Which facts a channel yields","h":"/questions/which-facts-a-channel-yields/","k":"question"},{"l":"Who delivers in a channel","h":"/questions/who-delivers-in-a-channel/","k":"question"},{"l":"What a content type corresponds to elsewhere","h":"/questions/what-a-content-type-corresponds-to-elsewhere/","k":"question"},{"l":"How a goal is evidenced: Demand Conversion","h":"/questions/how-a-goal-is-evidenced/demand-conversion/","k":"answer"},{"l":"How a goal is evidenced: Discoverability","h":"/questions/how-a-goal-is-evidenced/discoverability/","k":"answer"},{"l":"How a goal is evidenced: Answer Visibility","h":"/questions/how-a-goal-is-evidenced/answer-visibility/","k":"answer"},{"l":"How a goal is evidenced: Engagement","h":"/questions/how-a-goal-is-evidenced/engagement/","k":"answer"},{"l":"How a goal is evidenced: Retention & Reactivation","h":"/questions/how-a-goal-is-evidenced/retention-and-reactivation/","k":"answer"},{"l":"How a goal is evidenced: Marketing Efficiency","h":"/questions/how-a-goal-is-evidenced/marketing-efficiency/","k":"answer"},{"l":"How a goal is evidenced: Advocacy","h":"/questions/how-a-goal-is-evidenced/advocacy/","k":"answer"},{"l":"How a goal is evidenced: Brand Awareness","h":"/questions/how-a-goal-is-evidenced/brand-awareness/","k":"answer"},{"l":"Which questions a goal raises: Demand Conversion","h":"/questions/which-questions-a-goal-raises/demand-conversion/","k":"answer"},{"l":"Which questions a goal raises: Discoverability","h":"/questions/which-questions-a-goal-raises/discoverability/","k":"answer"},{"l":"Which questions a goal raises: Answer Visibility","h":"/questions/which-questions-a-goal-raises/answer-visibility/","k":"answer"},{"l":"Which questions a goal raises: Engagement","h":"/questions/which-questions-a-goal-raises/engagement/","k":"answer"},{"l":"Which questions a goal raises: Retention & Reactivation","h":"/questions/which-questions-a-goal-raises/retention-and-reactivation/","k":"answer"},{"l":"Which questions a goal raises: Marketing Efficiency","h":"/questions/which-questions-a-goal-raises/marketing-efficiency/","k":"answer"},{"l":"Which questions a goal raises: Advocacy","h":"/questions/which-questions-a-goal-raises/advocacy/","k":"answer"},{"l":"Which questions a goal raises: Brand Awareness","h":"/questions/which-questions-a-goal-raises/brand-awareness/","k":"answer"},{"l":"What a campaign does: Retention campaign","h":"/questions/what-a-campaign-does/retention-campaign/","k":"answer"},{"l":"Which conditions a journey passes: Retention & Reactivation","h":"/questions/which-conditions-a-journey-passes/retention-and-reactivation/","k":"answer"},{"l":"Which conditions a journey passes: Acquisition","h":"/questions/which-conditions-a-journey-passes/acquisition/","k":"answer"},{"l":"Which conditions a journey passes: Onboarding","h":"/questions/which-conditions-a-journey-passes/onboarding/","k":"answer"},{"l":"Which conditions a journey passes: Advocacy","h":"/questions/which-conditions-a-journey-passes/advocacy/","k":"answer"},{"l":"Which facts move a person: At risk to Established","h":"/questions/which-facts-move-a-person/at-risk-to-established/","k":"answer"},{"l":"Which facts move a person: Likely to lapse to Established","h":"/questions/which-facts-move-a-person/likely-to-lapse-to-established/","k":"answer"},{"l":"Which facts move a person: Lapsed to Reactivated","h":"/questions/which-facts-move-a-person/lapsed-to-reactivated/","k":"answer"},{"l":"Which facts move a person: Reactivated to Established","h":"/questions/which-facts-move-a-person/reactivated-to-established/","k":"answer"},{"l":"Which facts move a person: Unknown to Aware","h":"/questions/which-facts-move-a-person/unknown-to-aware/","k":"answer"},{"l":"Which facts move a person: Aware to Interested","h":"/questions/which-facts-move-a-person/aware-to-interested/","k":"answer"},{"l":"Which facts move a person: Evaluating to Intent","h":"/questions/which-facts-move-a-person/evaluating-to-intent/","k":"answer"},{"l":"Which facts move a person: Intent to Converted","h":"/questions/which-facts-move-a-person/intent-to-converted/","k":"answer"},{"l":"Which facts move a person: Kept to Advocating","h":"/questions/which-facts-move-a-person/kept-to-advocating/","k":"answer"},{"l":"Which facts move a person: Unknown to Interested","h":"/questions/which-facts-move-a-person/unknown-to-interested/","k":"answer"},{"l":"Which facts move a person: Unknown to Intent","h":"/questions/which-facts-move-a-person/unknown-to-intent/","k":"answer"},{"l":"Which facts move a person: Established to Established","h":"/questions/which-facts-move-a-person/established-to-established/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Site Visit","h":"/questions/who-supplies-the-system-an-instrument-runs-on/site-visit/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Internal Search","h":"/questions/who-supplies-the-system-an-instrument-runs-on/internal-search/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Global Click","h":"/questions/who-supplies-the-system-an-instrument-runs-on/global-click/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Form Submit","h":"/questions/who-supplies-the-system-an-instrument-runs-on/form-submit/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Phone Number Click","h":"/questions/who-supplies-the-system-an-instrument-runs-on/phone-number-click/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Chat Start","h":"/questions/who-supplies-the-system-an-instrument-runs-on/chat-start/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Conversion Start","h":"/questions/who-supplies-the-system-an-instrument-runs-on/conversion-start/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Conversion Complete","h":"/questions/who-supplies-the-system-an-instrument-runs-on/conversion-complete/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Account Registration Funnel","h":"/questions/who-supplies-the-system-an-instrument-runs-on/account-registration-funnel/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Video Funnel","h":"/questions/who-supplies-the-system-an-instrument-runs-on/video-funnel/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Resolved Lead Input","h":"/questions/who-supplies-the-system-an-instrument-runs-on/resolved-lead-input/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Fulfilment Outcome Feed","h":"/questions/who-supplies-the-system-an-instrument-runs-on/fulfilment-outcome-feed/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Email Engagement","h":"/questions/who-supplies-the-system-an-instrument-runs-on/email-engagement/","k":"answer"},{"l":"Who supplies the system an instrument runs on: SMS Delivery & Engagement","h":"/questions/who-supplies-the-system-an-instrument-runs-on/sms-delivery-and-engagement/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Paid Media Delivery","h":"/questions/who-supplies-the-system-an-instrument-runs-on/paid-media-delivery/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Paid Search Cost & Conversion Tracking","h":"/questions/who-supplies-the-system-an-instrument-runs-on/paid-search-cost-and-conversion-tracking/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Media Cost at Tactic","h":"/questions/who-supplies-the-system-an-instrument-runs-on/media-cost-at-tactic/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Offline Delivery Volume","h":"/questions/who-supplies-the-system-an-instrument-runs-on/offline-delivery-volume/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Organic Search Visibility","h":"/questions/who-supplies-the-system-an-instrument-runs-on/organic-search-visibility/","k":"answer"},{"l":"Who supplies the system an instrument runs on: AI Response Monitoring","h":"/questions/who-supplies-the-system-an-instrument-runs-on/ai-response-monitoring/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Video Answer Tracking","h":"/questions/who-supplies-the-system-an-instrument-runs-on/video-answer-tracking/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Page Experience Tracking","h":"/questions/who-supplies-the-system-an-instrument-runs-on/page-experience-tracking/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Lapse Detection","h":"/questions/who-supplies-the-system-an-instrument-runs-on/lapse-detection/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Propensity Scoring","h":"/questions/who-supplies-the-system-an-instrument-runs-on/propensity-scoring/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Referral Tracking","h":"/questions/who-supplies-the-system-an-instrument-runs-on/referral-tracking/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Partner Handoff Feed","h":"/questions/who-supplies-the-system-an-instrument-runs-on/partner-handoff-feed/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Consent Record","h":"/questions/who-supplies-the-system-an-instrument-runs-on/consent-record/","k":"answer"},{"l":"Who supplies the system an instrument runs on: Contribution Margin Feed","h":"/questions/who-supplies-the-system-an-instrument-runs-on/contribution-margin-feed/","k":"answer"},{"l":"Where a content type is delivered: Landing Page","h":"/questions/where-a-content-type-is-delivered/landing-page/","k":"answer"},{"l":"Where a content type is delivered: Product / Service Page","h":"/questions/where-a-content-type-is-delivered/product-service-page/","k":"answer"},{"l":"Where a content type is delivered: Location Page","h":"/questions/where-a-content-type-is-delivered/location-page/","k":"answer"},{"l":"Where a content type is delivered: FAQ Page","h":"/questions/where-a-content-type-is-delivered/faq-page/","k":"answer"},{"l":"Where a content type is delivered: Blog Post","h":"/questions/where-a-content-type-is-delivered/blog-post/","k":"answer"},{"l":"Where a content type is delivered: How-To Guide","h":"/questions/where-a-content-type-is-delivered/how-to-guide/","k":"answer"},{"l":"Where a content type is delivered: Email Newsletter","h":"/questions/where-a-content-type-is-delivered/email-newsletter/","k":"answer"},{"l":"Where a content type is delivered: Promotional Email","h":"/questions/where-a-content-type-is-delivered/promotional-email/","k":"answer"},{"l":"Where a content type is delivered: Nurture / Drip Email","h":"/questions/where-a-content-type-is-delivered/nurture-drip-email/","k":"answer"},{"l":"Where a content type is delivered: Short Video / Reel","h":"/questions/where-a-content-type-is-delivered/short-video-reel/","k":"answer"},{"l":"Where a content type is delivered: Explainer Video","h":"/questions/where-a-content-type-is-delivered/explainer-video/","k":"answer"},{"l":"Where a content type is delivered: Webinar","h":"/questions/where-a-content-type-is-delivered/webinar/","k":"answer"},{"l":"Where a content type is delivered: Whitepaper / eBook","h":"/questions/where-a-content-type-is-delivered/whitepaper-ebook/","k":"answer"},{"l":"Where a content type is delivered: Infographic","h":"/questions/where-a-content-type-is-delivered/infographic/","k":"answer"},{"l":"Where a content type is delivered: SMS Message","h":"/questions/where-a-content-type-is-delivered/sms-message/","k":"answer"},{"l":"On what lawful ground a campaign reaches a person: Retention campaign","h":"/questions/on-what-lawful-ground-a-campaign-reaches-a-person/retention-campaign/","k":"answer"},{"l":"Whose choice a tactic must honour: Win-back email","h":"/questions/whose-choice-a-tactic-must-honour/win-back-email/","k":"answer"},{"l":"Who a campaign may address: Retention campaign","h":"/questions/who-a-campaign-may-address/retention-campaign/","k":"answer"},{"l":"What a campaign offers, and where: Retention campaign","h":"/questions/what-a-campaign-offers-and-where/retention-campaign/","k":"answer"},{"l":"When a campaign runs: Retention campaign","h":"/questions/when-a-campaign-runs/retention-campaign/","k":"answer"},{"l":"By what rule an attributed reading divides credit: Revenue","h":"/questions/by-what-rule-an-attributed-reading-divides-credit/revenue/","k":"answer"},{"l":"In what form a creative renders: Hero image","h":"/questions/in-what-form-a-creative-renders/hero-image/","k":"answer"},{"l":"What geometry a creative is delivered in: Hero image","h":"/questions/what-geometry-a-creative-is-delivered-in/hero-image/","k":"answer"},{"l":"What a reading is made of: Reactivation Rate","h":"/questions/what-a-reading-is-made-of/reactivation-rate/","k":"answer"},{"l":"Which way a reading must move: Conversion Flow Completion Rate","h":"/questions/which-way-a-reading-must-move/conversion-flow-completion-rate/","k":"answer"},{"l":"Which way a reading must move: Assisted-Conversion Actions","h":"/questions/which-way-a-reading-must-move/assisted-conversion-actions/","k":"answer"},{"l":"Which way a reading must move: Lead Totals","h":"/questions/which-way-a-reading-must-move/lead-totals/","k":"answer"},{"l":"Which way a reading must move: Conversion Totals","h":"/questions/which-way-a-reading-must-move/conversion-totals/","k":"answer"},{"l":"Which way a reading must move: Conversion Rate","h":"/questions/which-way-a-reading-must-move/conversion-rate/","k":"answer"},{"l":"Which way a reading must move: Organic Visibility Share","h":"/questions/which-way-a-reading-must-move/organic-visibility-share/","k":"answer"},{"l":"Which way a reading must move: Site Visits","h":"/questions/which-way-a-reading-must-move/site-visits/","k":"answer"},{"l":"Which way a reading must move: Paid Search Efficiency","h":"/questions/which-way-a-reading-must-move/paid-search-efficiency/","k":"answer"},{"l":"Which way a reading must move: Page Experience (Core Web Vitals)","h":"/questions/which-way-a-reading-must-move/page-experience-core-web-vitals/","k":"answer"},{"l":"Which way a reading must move: Citation Rate","h":"/questions/which-way-a-reading-must-move/citation-rate/","k":"answer"},{"l":"Which way a reading must move: Mention Rate","h":"/questions/which-way-a-reading-must-move/mention-rate/","k":"answer"},{"l":"Which way a reading must move: Share of Voice","h":"/questions/which-way-a-reading-must-move/share-of-voice/","k":"answer"},{"l":"Which way a reading must move: Video Answer Appearances","h":"/questions/which-way-a-reading-must-move/video-answer-appearances/","k":"answer"},{"l":"Which way a reading must move: Schema Coverage","h":"/questions/which-way-a-reading-must-move/schema-coverage/","k":"answer"},{"l":"Which way a reading must move: Account Activation Rate","h":"/questions/which-way-a-reading-must-move/account-activation-rate/","k":"answer"},{"l":"Which way a reading must move: Attributed-Conversion Share","h":"/questions/which-way-a-reading-must-move/attributed-conversion-share/","k":"answer"},{"l":"Which way a reading must move: Referral Conversion","h":"/questions/which-way-a-reading-must-move/referral-conversion/","k":"answer"},{"l":"Which way a reading must move: Content Engagement Rate","h":"/questions/which-way-a-reading-must-move/content-engagement-rate/","k":"answer"},{"l":"Which way a reading must move: Video Completion Rate","h":"/questions/which-way-a-reading-must-move/video-completion-rate/","k":"answer"},{"l":"Which way a reading must move: Qualified Visit Rate","h":"/questions/which-way-a-reading-must-move/qualified-visit-rate/","k":"answer"},{"l":"Which way a reading must move: Email Engagement Rate","h":"/questions/which-way-a-reading-must-move/email-engagement-rate/","k":"answer"},{"l":"Which way a reading must move: Fulfilment Rate","h":"/questions/which-way-a-reading-must-move/fulfilment-rate/","k":"answer"},{"l":"Which way a reading must move: Reactivation Rate","h":"/questions/which-way-a-reading-must-move/reactivation-rate/","k":"answer"},{"l":"Which way a reading must move: Cost per Lead","h":"/questions/which-way-a-reading-must-move/cost-per-lead/","k":"answer"},{"l":"Which way a reading must move: Cost per Conversion","h":"/questions/which-way-a-reading-must-move/cost-per-conversion/","k":"answer"},{"l":"Which way a reading must move: Revenue","h":"/questions/which-way-a-reading-must-move/revenue/","k":"answer"},{"l":"Which way a reading must move: Return on Ad Spend","h":"/questions/which-way-a-reading-must-move/return-on-ad-spend/","k":"answer"},{"l":"Which way a reading must move: Revenue per Lead","h":"/questions/which-way-a-reading-must-move/revenue-per-lead/","k":"answer"},{"l":"Which way a reading must move: Revenue per Conversion","h":"/questions/which-way-a-reading-must-move/revenue-per-conversion/","k":"answer"},{"l":"Which way a reading must move: Click-through Rate","h":"/questions/which-way-a-reading-must-move/click-through-rate/","k":"answer"},{"l":"Which way a reading must move: Retention Rate","h":"/questions/which-way-a-reading-must-move/retention-rate/","k":"answer"},{"l":"Which way a reading must move: Customer Lifetime Value","h":"/questions/which-way-a-reading-must-move/customer-lifetime-value/","k":"answer"},{"l":"Which way a reading must move: Advocacy Rate","h":"/questions/which-way-a-reading-must-move/advocacy-rate/","k":"answer"},{"l":"Which way a reading must move: Reach","h":"/questions/which-way-a-reading-must-move/reach/","k":"answer"},{"l":"Which way a reading must move: Visibility Momentum","h":"/questions/which-way-a-reading-must-move/visibility-momentum/","k":"answer"},{"l":"Which way a reading must move: Position","h":"/questions/which-way-a-reading-must-move/position/","k":"answer"},{"l":"Which way a reading must move: Hallucination Rate","h":"/questions/which-way-a-reading-must-move/hallucination-rate/","k":"answer"},{"l":"Which way a reading must move: Post-Citation Click-through Rate","h":"/questions/which-way-a-reading-must-move/post-citation-click-through-rate/","k":"answer"},{"l":"Which way a reading must move: Lapse Rate","h":"/questions/which-way-a-reading-must-move/lapse-rate/","k":"answer"},{"l":"Which way a reading must move: Likely-to-Lapse Rate","h":"/questions/which-way-a-reading-must-move/likely-to-lapse-rate/","k":"answer"},{"l":"Which way a reading must move: Effective Frequency","h":"/questions/which-way-a-reading-must-move/effective-frequency/","k":"answer"},{"l":"Which way a reading must move: Opt-out Rate","h":"/questions/which-way-a-reading-must-move/opt-out-rate/","k":"answer"},{"l":"In what form a reading reads: Conversion Flow Completion Rate","h":"/questions/in-what-form-a-reading-reads/conversion-flow-completion-rate/","k":"answer"},{"l":"In what form a reading reads: Assisted-Conversion Actions","h":"/questions/in-what-form-a-reading-reads/assisted-conversion-actions/","k":"answer"},{"l":"In what form a reading reads: Lead Totals","h":"/questions/in-what-form-a-reading-reads/lead-totals/","k":"answer"},{"l":"In what form a reading reads: Conversion Totals","h":"/questions/in-what-form-a-reading-reads/conversion-totals/","k":"answer"},{"l":"In what form a reading reads: Conversion Rate","h":"/questions/in-what-form-a-reading-reads/conversion-rate/","k":"answer"},{"l":"In what form a reading reads: Organic Visibility Share","h":"/questions/in-what-form-a-reading-reads/organic-visibility-share/","k":"answer"},{"l":"In what form a reading reads: Site Visits","h":"/questions/in-what-form-a-reading-reads/site-visits/","k":"answer"},{"l":"In what form a reading reads: Paid Search Efficiency","h":"/questions/in-what-form-a-reading-reads/paid-search-efficiency/","k":"answer"},{"l":"In what form a reading reads: Page Experience (Core Web Vitals)","h":"/questions/in-what-form-a-reading-reads/page-experience-core-web-vitals/","k":"answer"},{"l":"In what form a reading reads: Citation Rate","h":"/questions/in-what-form-a-reading-reads/citation-rate/","k":"answer"},{"l":"In what form a reading reads: Mention Rate","h":"/questions/in-what-form-a-reading-reads/mention-rate/","k":"answer"},{"l":"In what form a reading reads: Share of Voice","h":"/questions/in-what-form-a-reading-reads/share-of-voice/","k":"answer"},{"l":"In what form a reading reads: Video Answer Appearances","h":"/questions/in-what-form-a-reading-reads/video-answer-appearances/","k":"answer"},{"l":"In what form a reading reads: Schema Coverage","h":"/questions/in-what-form-a-reading-reads/schema-coverage/","k":"answer"},{"l":"In what form a reading reads: Account Activation Rate","h":"/questions/in-what-form-a-reading-reads/account-activation-rate/","k":"answer"},{"l":"In what form a reading reads: Attributed-Conversion Share","h":"/questions/in-what-form-a-reading-reads/attributed-conversion-share/","k":"answer"},{"l":"In what form a reading reads: Referral Conversion","h":"/questions/in-what-form-a-reading-reads/referral-conversion/","k":"answer"},{"l":"In what form a reading reads: Content Engagement Rate","h":"/questions/in-what-form-a-reading-reads/content-engagement-rate/","k":"answer"},{"l":"In what form a reading reads: Video Completion Rate","h":"/questions/in-what-form-a-reading-reads/video-completion-rate/","k":"answer"},{"l":"In what form a reading reads: Qualified Visit Rate","h":"/questions/in-what-form-a-reading-reads/qualified-visit-rate/","k":"answer"},{"l":"In what form a reading reads: Email Engagement Rate","h":"/questions/in-what-form-a-reading-reads/email-engagement-rate/","k":"answer"},{"l":"In what form a reading reads: Fulfilment Rate","h":"/questions/in-what-form-a-reading-reads/fulfilment-rate/","k":"answer"},{"l":"In what form a reading reads: Reactivation Rate","h":"/questions/in-what-form-a-reading-reads/reactivation-rate/","k":"answer"},{"l":"In what form a reading reads: Cost per Lead","h":"/questions/in-what-form-a-reading-reads/cost-per-lead/","k":"answer"},{"l":"In what form a reading reads: Cost per Conversion","h":"/questions/in-what-form-a-reading-reads/cost-per-conversion/","k":"answer"},{"l":"In what form a reading reads: Revenue","h":"/questions/in-what-form-a-reading-reads/revenue/","k":"answer"},{"l":"In what form a reading reads: Return on Ad Spend","h":"/questions/in-what-form-a-reading-reads/return-on-ad-spend/","k":"answer"},{"l":"In what form a reading reads: Revenue per Lead","h":"/questions/in-what-form-a-reading-reads/revenue-per-lead/","k":"answer"},{"l":"In what form a reading reads: Revenue per Conversion","h":"/questions/in-what-form-a-reading-reads/revenue-per-conversion/","k":"answer"},{"l":"In what form a reading reads: Click-through Rate","h":"/questions/in-what-form-a-reading-reads/click-through-rate/","k":"answer"},{"l":"In what form a reading reads: Retention Rate","h":"/questions/in-what-form-a-reading-reads/retention-rate/","k":"answer"},{"l":"In what form a reading reads: Customer Lifetime Value","h":"/questions/in-what-form-a-reading-reads/customer-lifetime-value/","k":"answer"},{"l":"In what form a reading reads: Advocacy Rate","h":"/questions/in-what-form-a-reading-reads/advocacy-rate/","k":"answer"},{"l":"In what form a reading reads: Reach","h":"/questions/in-what-form-a-reading-reads/reach/","k":"answer"},{"l":"In what form a reading reads: Visibility Momentum","h":"/questions/in-what-form-a-reading-reads/visibility-momentum/","k":"answer"},{"l":"In what form a reading reads: Position","h":"/questions/in-what-form-a-reading-reads/position/","k":"answer"},{"l":"In what form a reading reads: Hallucination Rate","h":"/questions/in-what-form-a-reading-reads/hallucination-rate/","k":"answer"},{"l":"In what form a reading reads: Post-Citation Click-through Rate","h":"/questions/in-what-form-a-reading-reads/post-citation-click-through-rate/","k":"answer"},{"l":"In what form a reading reads: Lapse Rate","h":"/questions/in-what-form-a-reading-reads/lapse-rate/","k":"answer"},{"l":"In what form a reading reads: Likely-to-Lapse Rate","h":"/questions/in-what-form-a-reading-reads/likely-to-lapse-rate/","k":"answer"},{"l":"In what form a reading reads: Effective Frequency","h":"/questions/in-what-form-a-reading-reads/effective-frequency/","k":"answer"},{"l":"In what form a reading reads: Opt-out Rate","h":"/questions/in-what-form-a-reading-reads/opt-out-rate/","k":"answer"},{"l":"At what grain a fact is recorded: Web visit","h":"/questions/at-what-grain-a-fact-is-recorded/web-visit/","k":"answer"},{"l":"At what grain a fact is recorded: Email engagement","h":"/questions/at-what-grain-a-fact-is-recorded/email-engagement/","k":"answer"},{"l":"At what grain a fact is recorded: SMS engagement","h":"/questions/at-what-grain-a-fact-is-recorded/sms-engagement/","k":"answer"},{"l":"At what grain a fact is recorded: Paid media click","h":"/questions/at-what-grain-a-fact-is-recorded/paid-media-click/","k":"answer"},{"l":"At what grain a fact is recorded: Social and video engagement","h":"/questions/at-what-grain-a-fact-is-recorded/social-and-video-engagement/","k":"answer"},{"l":"At what grain a fact is recorded: Print, mail and broadcast","h":"/questions/at-what-grain-a-fact-is-recorded/print-mail-and-broadcast/","k":"answer"},{"l":"At what grain a fact is recorded: Consumer authentication","h":"/questions/at-what-grain-a-fact-is-recorded/consumer-authentication/","k":"answer"},{"l":"At what grain a fact is recorded: Partner handoff","h":"/questions/at-what-grain-a-fact-is-recorded/partner-handoff/","k":"answer"},{"l":"At what grain a fact is recorded: Lead submission","h":"/questions/at-what-grain-a-fact-is-recorded/lead-submission/","k":"answer"},{"l":"At what grain a fact is recorded: Conversion","h":"/questions/at-what-grain-a-fact-is-recorded/conversion/","k":"answer"},{"l":"At what grain a fact is recorded: Fulfilment outcome","h":"/questions/at-what-grain-a-fact-is-recorded/fulfilment-outcome/","k":"answer"},{"l":"At what grain a fact is recorded: Public social conversation","h":"/questions/at-what-grain-a-fact-is-recorded/public-social-conversation/","k":"answer"},{"l":"At what grain a fact is recorded: Window elapsed","h":"/questions/at-what-grain-a-fact-is-recorded/window-elapsed/","k":"answer"},{"l":"At what grain a fact is recorded: Propensity score","h":"/questions/at-what-grain-a-fact-is-recorded/propensity-score/","k":"answer"},{"l":"At what grain a fact is recorded: Referral","h":"/questions/at-what-grain-a-fact-is-recorded/referral/","k":"answer"},{"l":"At what grain a fact is recorded: Paid impression","h":"/questions/at-what-grain-a-fact-is-recorded/paid-impression/","k":"answer"},{"l":"At what grain a fact is recorded: Search impression","h":"/questions/at-what-grain-a-fact-is-recorded/search-impression/","k":"answer"},{"l":"At what grain a fact is recorded: Assistant answer","h":"/questions/at-what-grain-a-fact-is-recorded/assistant-answer/","k":"answer"},{"l":"At what grain a fact is recorded: Assistant citation","h":"/questions/at-what-grain-a-fact-is-recorded/assistant-citation/","k":"answer"},{"l":"At what grain a fact is recorded: Brand mention","h":"/questions/at-what-grain-a-fact-is-recorded/brand-mention/","k":"answer"},{"l":"At what grain a fact is recorded: Crawl","h":"/questions/at-what-grain-a-fact-is-recorded/crawl/","k":"answer"},{"l":"At what grain a fact is recorded: Consent change","h":"/questions/at-what-grain-a-fact-is-recorded/consent-change/","k":"answer"},{"l":"Which purposes act on an answer: Consumer Intelligence","h":"/questions/which-purposes-act-on-an-answer/consumer-intelligence/","k":"answer"},{"l":"Which goal pursues each rung: Demand Conversion","h":"/questions/which-goal-pursues-each-rung/demand-conversion/","k":"answer"},{"l":"Which goal pursues each rung: Discoverability","h":"/questions/which-goal-pursues-each-rung/discoverability/","k":"answer"},{"l":"Which goal pursues each rung: Answer Visibility","h":"/questions/which-goal-pursues-each-rung/answer-visibility/","k":"answer"},{"l":"Which goal pursues each rung: Engagement","h":"/questions/which-goal-pursues-each-rung/engagement/","k":"answer"},{"l":"Which goal pursues each rung: Retention & Reactivation","h":"/questions/which-goal-pursues-each-rung/retention-and-reactivation/","k":"answer"},{"l":"Which goal pursues each rung: Brand Awareness","h":"/questions/which-goal-pursues-each-rung/brand-awareness/","k":"answer"},{"l":"Which window a journey counts inactivity over: Retention & Reactivation","h":"/questions/which-window-a-journey-counts-inactivity-over/retention-and-reactivation/","k":"answer"},{"l":"Which window a journey counts inactivity over: Acquisition","h":"/questions/which-window-a-journey-counts-inactivity-over/acquisition/","k":"answer"},{"l":"Which window a journey counts inactivity over: Onboarding","h":"/questions/which-window-a-journey-counts-inactivity-over/onboarding/","k":"answer"},{"l":"Which window a journey counts inactivity over: Advocacy","h":"/questions/which-window-a-journey-counts-inactivity-over/advocacy/","k":"answer"},{"l":"What a consent change bears on: Consent change","h":"/questions/what-a-consent-change-bears-on/consent-change/","k":"answer"},{"l":"Who provides the place a fact is captured: Paid media click","h":"/questions/who-provides-the-place-a-fact-is-captured/paid-media-click/","k":"answer"},{"l":"Who provides the place a fact is captured: Social and video engagement","h":"/questions/who-provides-the-place-a-fact-is-captured/social-and-video-engagement/","k":"answer"},{"l":"Who provides the place a fact is captured: Public social conversation","h":"/questions/who-provides-the-place-a-fact-is-captured/public-social-conversation/","k":"answer"},{"l":"Who provides the place a fact is captured: Referral","h":"/questions/who-provides-the-place-a-fact-is-captured/referral/","k":"answer"},{"l":"Who provides the place a fact is captured: Paid impression","h":"/questions/who-provides-the-place-a-fact-is-captured/paid-impression/","k":"answer"},{"l":"Who provides the place a fact is captured: Search impression","h":"/questions/who-provides-the-place-a-fact-is-captured/search-impression/","k":"answer"},{"l":"Who provides the place a fact is captured: Assistant answer","h":"/questions/who-provides-the-place-a-fact-is-captured/assistant-answer/","k":"answer"},{"l":"Who provides the place a fact is captured: Assistant citation","h":"/questions/who-provides-the-place-a-fact-is-captured/assistant-citation/","k":"answer"},{"l":"Who provides the place a fact is captured: Brand mention","h":"/questions/who-provides-the-place-a-fact-is-captured/brand-mention/","k":"answer"},{"l":"In what unit a reading is measured: Conversion Flow Completion Rate","h":"/questions/in-what-unit-a-reading-is-measured/conversion-flow-completion-rate/","k":"answer"},{"l":"In what unit a reading is measured: Assisted-Conversion Actions","h":"/questions/in-what-unit-a-reading-is-measured/assisted-conversion-actions/","k":"answer"},{"l":"In what unit a reading is measured: Lead Totals","h":"/questions/in-what-unit-a-reading-is-measured/lead-totals/","k":"answer"},{"l":"In what unit a reading is measured: Conversion Totals","h":"/questions/in-what-unit-a-reading-is-measured/conversion-totals/","k":"answer"},{"l":"In what unit a reading is measured: Conversion Rate","h":"/questions/in-what-unit-a-reading-is-measured/conversion-rate/","k":"answer"},{"l":"In what unit a reading is measured: Organic Visibility Share","h":"/questions/in-what-unit-a-reading-is-measured/organic-visibility-share/","k":"answer"},{"l":"In what unit a reading is measured: Site Visits","h":"/questions/in-what-unit-a-reading-is-measured/site-visits/","k":"answer"},{"l":"In what unit a reading is measured: Paid Search Efficiency","h":"/questions/in-what-unit-a-reading-is-measured/paid-search-efficiency/","k":"answer"},{"l":"In what unit a reading is measured: Page Experience (Core Web Vitals)","h":"/questions/in-what-unit-a-reading-is-measured/page-experience-core-web-vitals/","k":"answer"},{"l":"In what unit a reading is measured: Citation Rate","h":"/questions/in-what-unit-a-reading-is-measured/citation-rate/","k":"answer"},{"l":"In what unit a reading is measured: Mention Rate","h":"/questions/in-what-unit-a-reading-is-measured/mention-rate/","k":"answer"},{"l":"In what unit a reading is measured: Share of Voice","h":"/questions/in-what-unit-a-reading-is-measured/share-of-voice/","k":"answer"},{"l":"In what unit a reading is measured: Video Answer Appearances","h":"/questions/in-what-unit-a-reading-is-measured/video-answer-appearances/","k":"answer"},{"l":"In what unit a reading is measured: Schema Coverage","h":"/questions/in-what-unit-a-reading-is-measured/schema-coverage/","k":"answer"},{"l":"In what unit a reading is measured: Account Activation Rate","h":"/questions/in-what-unit-a-reading-is-measured/account-activation-rate/","k":"answer"},{"l":"In what unit a reading is measured: Attributed-Conversion Share","h":"/questions/in-what-unit-a-reading-is-measured/attributed-conversion-share/","k":"answer"},{"l":"In what unit a reading is measured: Referral Conversion","h":"/questions/in-what-unit-a-reading-is-measured/referral-conversion/","k":"answer"},{"l":"In what unit a reading is measured: Content Engagement Rate","h":"/questions/in-what-unit-a-reading-is-measured/content-engagement-rate/","k":"answer"},{"l":"In what unit a reading is measured: Video Completion Rate","h":"/questions/in-what-unit-a-reading-is-measured/video-completion-rate/","k":"answer"},{"l":"In what unit a reading is measured: Qualified Visit Rate","h":"/questions/in-what-unit-a-reading-is-measured/qualified-visit-rate/","k":"answer"},{"l":"In what unit a reading is measured: Email Engagement Rate","h":"/questions/in-what-unit-a-reading-is-measured/email-engagement-rate/","k":"answer"},{"l":"In what unit a reading is measured: Fulfilment Rate","h":"/questions/in-what-unit-a-reading-is-measured/fulfilment-rate/","k":"answer"},{"l":"In what unit a reading is measured: Reactivation Rate","h":"/questions/in-what-unit-a-reading-is-measured/reactivation-rate/","k":"answer"},{"l":"In what unit a reading is measured: Cost per Lead","h":"/questions/in-what-unit-a-reading-is-measured/cost-per-lead/","k":"answer"},{"l":"In what unit a reading is measured: Cost per Conversion","h":"/questions/in-what-unit-a-reading-is-measured/cost-per-conversion/","k":"answer"},{"l":"In what unit a reading is measured: Revenue","h":"/questions/in-what-unit-a-reading-is-measured/revenue/","k":"answer"},{"l":"In what unit a reading is measured: Return on Ad Spend","h":"/questions/in-what-unit-a-reading-is-measured/return-on-ad-spend/","k":"answer"},{"l":"In what unit a reading is measured: Revenue per Lead","h":"/questions/in-what-unit-a-reading-is-measured/revenue-per-lead/","k":"answer"},{"l":"In what unit a reading is measured: Revenue per Conversion","h":"/questions/in-what-unit-a-reading-is-measured/revenue-per-conversion/","k":"answer"},{"l":"In what unit a reading is measured: Click-through Rate","h":"/questions/in-what-unit-a-reading-is-measured/click-through-rate/","k":"answer"},{"l":"In what unit a reading is measured: Retention Rate","h":"/questions/in-what-unit-a-reading-is-measured/retention-rate/","k":"answer"},{"l":"In what unit a reading is measured: Customer Lifetime Value","h":"/questions/in-what-unit-a-reading-is-measured/customer-lifetime-value/","k":"answer"},{"l":"In what unit a reading is measured: Advocacy Rate","h":"/questions/in-what-unit-a-reading-is-measured/advocacy-rate/","k":"answer"},{"l":"In what unit a reading is measured: Reach","h":"/questions/in-what-unit-a-reading-is-measured/reach/","k":"answer"},{"l":"In what unit a reading is measured: Visibility Momentum","h":"/questions/in-what-unit-a-reading-is-measured/visibility-momentum/","k":"answer"},{"l":"In what unit a reading is measured: Position","h":"/questions/in-what-unit-a-reading-is-measured/position/","k":"answer"},{"l":"In what unit a reading is measured: Hallucination Rate","h":"/questions/in-what-unit-a-reading-is-measured/hallucination-rate/","k":"answer"},{"l":"In what unit a reading is measured: Post-Citation Click-through Rate","h":"/questions/in-what-unit-a-reading-is-measured/post-citation-click-through-rate/","k":"answer"},{"l":"In what unit a reading is measured: Lapse Rate","h":"/questions/in-what-unit-a-reading-is-measured/lapse-rate/","k":"answer"},{"l":"In what unit a reading is measured: Likely-to-Lapse Rate","h":"/questions/in-what-unit-a-reading-is-measured/likely-to-lapse-rate/","k":"answer"},{"l":"In what unit a reading is measured: Effective Frequency","h":"/questions/in-what-unit-a-reading-is-measured/effective-frequency/","k":"answer"},{"l":"In what unit a reading is measured: Opt-out Rate","h":"/questions/in-what-unit-a-reading-is-measured/opt-out-rate/","k":"answer"},{"l":"Which forms a unit can carry: Count","h":"/questions/which-forms-a-unit-can-carry/count/","k":"answer"},{"l":"Which forms a unit can carry: Percent","h":"/questions/which-forms-a-unit-can-carry/percent/","k":"answer"},{"l":"Which forms a unit can carry: Ratio","h":"/questions/which-forms-a-unit-can-carry/ratio/","k":"answer"},{"l":"Which forms a unit can carry: Currency","h":"/questions/which-forms-a-unit-can-carry/currency/","k":"answer"},{"l":"Which forms a unit can carry: Rank","h":"/questions/which-forms-a-unit-can-carry/rank/","k":"answer"},{"l":"Which forms a unit can carry: Score","h":"/questions/which-forms-a-unit-can-carry/score/","k":"answer"},{"l":"Which forms a unit can carry: Duration","h":"/questions/which-forms-a-unit-can-carry/duration/","k":"answer"},{"l":"What level a campaign commits to: Retention campaign","h":"/questions/what-level-a-campaign-commits-to/retention-campaign/","k":"answer"},{"l":"Which targets quantify a goal, and by when: Retention & Reactivation","h":"/questions/which-targets-quantify-a-goal-and-by-when/retention-and-reactivation/","k":"answer"},{"l":"What a reading is evidenced by: Conversion Flow Completion Rate","h":"/questions/what-a-reading-is-evidenced-by/conversion-flow-completion-rate/","k":"answer"},{"l":"What a reading is evidenced by: Assisted-Conversion Actions","h":"/questions/what-a-reading-is-evidenced-by/assisted-conversion-actions/","k":"answer"},{"l":"What a reading is evidenced by: Lead Totals","h":"/questions/what-a-reading-is-evidenced-by/lead-totals/","k":"answer"},{"l":"What a reading is evidenced by: Conversion Totals","h":"/questions/what-a-reading-is-evidenced-by/conversion-totals/","k":"answer"},{"l":"What a reading is evidenced by: Conversion Rate","h":"/questions/what-a-reading-is-evidenced-by/conversion-rate/","k":"answer"},{"l":"What a reading is evidenced by: Organic Visibility Share","h":"/questions/what-a-reading-is-evidenced-by/organic-visibility-share/","k":"answer"},{"l":"What a reading is evidenced by: Site Visits","h":"/questions/what-a-reading-is-evidenced-by/site-visits/","k":"answer"},{"l":"What a reading is evidenced by: Paid Search Efficiency","h":"/questions/what-a-reading-is-evidenced-by/paid-search-efficiency/","k":"answer"},{"l":"What a reading is evidenced by: Page Experience (Core Web Vitals)","h":"/questions/what-a-reading-is-evidenced-by/page-experience-core-web-vitals/","k":"answer"},{"l":"What a reading is evidenced by: Citation Rate","h":"/questions/what-a-reading-is-evidenced-by/citation-rate/","k":"answer"},{"l":"What a reading is evidenced by: Mention Rate","h":"/questions/what-a-reading-is-evidenced-by/mention-rate/","k":"answer"},{"l":"What a reading is evidenced by: Share of Voice","h":"/questions/what-a-reading-is-evidenced-by/share-of-voice/","k":"answer"},{"l":"What a reading is evidenced by: Video Answer Appearances","h":"/questions/what-a-reading-is-evidenced-by/video-answer-appearances/","k":"answer"},{"l":"What a reading is evidenced by: Schema Coverage","h":"/questions/what-a-reading-is-evidenced-by/schema-coverage/","k":"answer"},{"l":"What a reading is evidenced by: Account Activation Rate","h":"/questions/what-a-reading-is-evidenced-by/account-activation-rate/","k":"answer"},{"l":"What a reading is evidenced by: Attributed-Conversion Share","h":"/questions/what-a-reading-is-evidenced-by/attributed-conversion-share/","k":"answer"},{"l":"What a reading is evidenced by: Referral Conversion","h":"/questions/what-a-reading-is-evidenced-by/referral-conversion/","k":"answer"},{"l":"What a reading is evidenced by: Content Engagement Rate","h":"/questions/what-a-reading-is-evidenced-by/content-engagement-rate/","k":"answer"},{"l":"What a reading is evidenced by: Video Completion Rate","h":"/questions/what-a-reading-is-evidenced-by/video-completion-rate/","k":"answer"},{"l":"What a reading is evidenced by: Qualified Visit Rate","h":"/questions/what-a-reading-is-evidenced-by/qualified-visit-rate/","k":"answer"},{"l":"What a reading is evidenced by: Email Engagement Rate","h":"/questions/what-a-reading-is-evidenced-by/email-engagement-rate/","k":"answer"},{"l":"What a reading is evidenced by: Fulfilment Rate","h":"/questions/what-a-reading-is-evidenced-by/fulfilment-rate/","k":"answer"},{"l":"What a reading is evidenced by: Cost per Lead","h":"/questions/what-a-reading-is-evidenced-by/cost-per-lead/","k":"answer"},{"l":"What a reading is evidenced by: Cost per Conversion","h":"/questions/what-a-reading-is-evidenced-by/cost-per-conversion/","k":"answer"},{"l":"What a reading is evidenced by: Advocacy Rate","h":"/questions/what-a-reading-is-evidenced-by/advocacy-rate/","k":"answer"},{"l":"What a reading is evidenced by: Position","h":"/questions/what-a-reading-is-evidenced-by/position/","k":"answer"},{"l":"What a reading is evidenced by: Lapse Rate","h":"/questions/what-a-reading-is-evidenced-by/lapse-rate/","k":"answer"},{"l":"What a reading is evidenced by: Likely-to-Lapse Rate","h":"/questions/what-a-reading-is-evidenced-by/likely-to-lapse-rate/","k":"answer"},{"l":"What a reading is evidenced by: Opt-out Rate","h":"/questions/what-a-reading-is-evidenced-by/opt-out-rate/","k":"answer"},{"l":"Which goal a reading serves: Conversion Flow Completion Rate","h":"/questions/which-goal-a-reading-serves/conversion-flow-completion-rate/","k":"answer"},{"l":"Which goal a reading serves: Assisted-Conversion Actions","h":"/questions/which-goal-a-reading-serves/assisted-conversion-actions/","k":"answer"},{"l":"Which goal a reading serves: Lead Totals","h":"/questions/which-goal-a-reading-serves/lead-totals/","k":"answer"},{"l":"Which goal a reading serves: Conversion Totals","h":"/questions/which-goal-a-reading-serves/conversion-totals/","k":"answer"},{"l":"Which goal a reading serves: Conversion Rate","h":"/questions/which-goal-a-reading-serves/conversion-rate/","k":"answer"},{"l":"Which goal a reading serves: Organic Visibility Share","h":"/questions/which-goal-a-reading-serves/organic-visibility-share/","k":"answer"},{"l":"Which goal a reading serves: Site Visits","h":"/questions/which-goal-a-reading-serves/site-visits/","k":"answer"},{"l":"Which goal a reading serves: Paid Search Efficiency","h":"/questions/which-goal-a-reading-serves/paid-search-efficiency/","k":"answer"},{"l":"Which goal a reading serves: Page Experience (Core Web Vitals)","h":"/questions/which-goal-a-reading-serves/page-experience-core-web-vitals/","k":"answer"},{"l":"Which goal a reading serves: Citation Rate","h":"/questions/which-goal-a-reading-serves/citation-rate/","k":"answer"},{"l":"Which goal a reading serves: Mention Rate","h":"/questions/which-goal-a-reading-serves/mention-rate/","k":"answer"},{"l":"Which goal a reading serves: Share of Voice","h":"/questions/which-goal-a-reading-serves/share-of-voice/","k":"answer"},{"l":"Which goal a reading serves: Video Answer Appearances","h":"/questions/which-goal-a-reading-serves/video-answer-appearances/","k":"answer"},{"l":"Which goal a reading serves: Schema Coverage","h":"/questions/which-goal-a-reading-serves/schema-coverage/","k":"answer"},{"l":"Which goal a reading serves: Account Activation Rate","h":"/questions/which-goal-a-reading-serves/account-activation-rate/","k":"answer"},{"l":"Which goal a reading serves: Attributed-Conversion Share","h":"/questions/which-goal-a-reading-serves/attributed-conversion-share/","k":"answer"},{"l":"Which goal a reading serves: Referral Conversion","h":"/questions/which-goal-a-reading-serves/referral-conversion/","k":"answer"},{"l":"Which goal a reading serves: Content Engagement Rate","h":"/questions/which-goal-a-reading-serves/content-engagement-rate/","k":"answer"},{"l":"Which goal a reading serves: Video Completion Rate","h":"/questions/which-goal-a-reading-serves/video-completion-rate/","k":"answer"},{"l":"Which goal a reading serves: Qualified Visit Rate","h":"/questions/which-goal-a-reading-serves/qualified-visit-rate/","k":"answer"},{"l":"Which goal a reading serves: Email Engagement Rate","h":"/questions/which-goal-a-reading-serves/email-engagement-rate/","k":"answer"},{"l":"Which goal a reading serves: Fulfilment Rate","h":"/questions/which-goal-a-reading-serves/fulfilment-rate/","k":"answer"},{"l":"Which goal a reading serves: Reactivation Rate","h":"/questions/which-goal-a-reading-serves/reactivation-rate/","k":"answer"},{"l":"Which goal a reading serves: Cost per Lead","h":"/questions/which-goal-a-reading-serves/cost-per-lead/","k":"answer"},{"l":"Which goal a reading serves: Cost per Conversion","h":"/questions/which-goal-a-reading-serves/cost-per-conversion/","k":"answer"},{"l":"Which goal a reading serves: Revenue","h":"/questions/which-goal-a-reading-serves/revenue/","k":"answer"},{"l":"Which goal a reading serves: Return on Ad Spend","h":"/questions/which-goal-a-reading-serves/return-on-ad-spend/","k":"answer"},{"l":"Which goal a reading serves: Revenue per Lead","h":"/questions/which-goal-a-reading-serves/revenue-per-lead/","k":"answer"},{"l":"Which goal a reading serves: Revenue per Conversion","h":"/questions/which-goal-a-reading-serves/revenue-per-conversion/","k":"answer"},{"l":"Which goal a reading serves: Click-through Rate","h":"/questions/which-goal-a-reading-serves/click-through-rate/","k":"answer"},{"l":"Which goal a reading serves: Retention Rate","h":"/questions/which-goal-a-reading-serves/retention-rate/","k":"answer"},{"l":"Which goal a reading serves: Customer Lifetime Value","h":"/questions/which-goal-a-reading-serves/customer-lifetime-value/","k":"answer"},{"l":"Which goal a reading serves: Advocacy Rate","h":"/questions/which-goal-a-reading-serves/advocacy-rate/","k":"answer"},{"l":"Which goal a reading serves: Reach","h":"/questions/which-goal-a-reading-serves/reach/","k":"answer"},{"l":"Which goal a reading serves: Visibility Momentum","h":"/questions/which-goal-a-reading-serves/visibility-momentum/","k":"answer"},{"l":"Which goal a reading serves: Position","h":"/questions/which-goal-a-reading-serves/position/","k":"answer"},{"l":"Which goal a reading serves: Hallucination Rate","h":"/questions/which-goal-a-reading-serves/hallucination-rate/","k":"answer"},{"l":"Which goal a reading serves: Post-Citation Click-through Rate","h":"/questions/which-goal-a-reading-serves/post-citation-click-through-rate/","k":"answer"},{"l":"Which goal a reading serves: Lapse Rate","h":"/questions/which-goal-a-reading-serves/lapse-rate/","k":"answer"},{"l":"Which goal a reading serves: Likely-to-Lapse Rate","h":"/questions/which-goal-a-reading-serves/likely-to-lapse-rate/","k":"answer"},{"l":"Which goal a reading serves: Effective Frequency","h":"/questions/which-goal-a-reading-serves/effective-frequency/","k":"answer"},{"l":"Which goal a reading serves: Opt-out Rate","h":"/questions/which-goal-a-reading-serves/opt-out-rate/","k":"answer"},{"l":"What level a reading is committed to: Reactivation Rate","h":"/questions/what-level-a-reading-is-committed-to/reactivation-rate/","k":"answer"},{"l":"What an instrument observes: Site Visit","h":"/questions/what-an-instrument-observes/site-visit/","k":"answer"},{"l":"What an instrument observes: Internal Search","h":"/questions/what-an-instrument-observes/internal-search/","k":"answer"},{"l":"What an instrument observes: Global Click","h":"/questions/what-an-instrument-observes/global-click/","k":"answer"},{"l":"What an instrument observes: Form Submit","h":"/questions/what-an-instrument-observes/form-submit/","k":"answer"},{"l":"What an instrument observes: Phone Number Click","h":"/questions/what-an-instrument-observes/phone-number-click/","k":"answer"},{"l":"What an instrument observes: Chat Start","h":"/questions/what-an-instrument-observes/chat-start/","k":"answer"},{"l":"What an instrument observes: Conversion Start","h":"/questions/what-an-instrument-observes/conversion-start/","k":"answer"},{"l":"What an instrument observes: Conversion Complete","h":"/questions/what-an-instrument-observes/conversion-complete/","k":"answer"},{"l":"What an instrument observes: Account Registration Funnel","h":"/questions/what-an-instrument-observes/account-registration-funnel/","k":"answer"},{"l":"What an instrument observes: Video Funnel","h":"/questions/what-an-instrument-observes/video-funnel/","k":"answer"},{"l":"What an instrument observes: Resolved Lead Input","h":"/questions/what-an-instrument-observes/resolved-lead-input/","k":"answer"},{"l":"What an instrument observes: Fulfilment Outcome Feed","h":"/questions/what-an-instrument-observes/fulfilment-outcome-feed/","k":"answer"},{"l":"What an instrument observes: Email Engagement","h":"/questions/what-an-instrument-observes/email-engagement/","k":"answer"},{"l":"What an instrument observes: SMS Delivery & Engagement","h":"/questions/what-an-instrument-observes/sms-delivery-and-engagement/","k":"answer"},{"l":"What an instrument observes: Paid Media Delivery","h":"/questions/what-an-instrument-observes/paid-media-delivery/","k":"answer"},{"l":"What an instrument observes: Paid Search Cost & Conversion Tracking","h":"/questions/what-an-instrument-observes/paid-search-cost-and-conversion-tracking/","k":"answer"},{"l":"What an instrument observes: Media Cost at Tactic","h":"/questions/what-an-instrument-observes/media-cost-at-tactic/","k":"answer"},{"l":"What an instrument observes: Offline Delivery Volume","h":"/questions/what-an-instrument-observes/offline-delivery-volume/","k":"answer"},{"l":"What an instrument observes: Organic Search Visibility","h":"/questions/what-an-instrument-observes/organic-search-visibility/","k":"answer"},{"l":"What an instrument observes: AI Citation Tracking","h":"/questions/what-an-instrument-observes/ai-citation-tracking/","k":"answer"},{"l":"What an instrument observes: AI Response Monitoring","h":"/questions/what-an-instrument-observes/ai-response-monitoring/","k":"answer"},{"l":"What an instrument observes: Brand Mention Tracking","h":"/questions/what-an-instrument-observes/brand-mention-tracking/","k":"answer"},{"l":"What an instrument observes: Video Answer Tracking","h":"/questions/what-an-instrument-observes/video-answer-tracking/","k":"answer"},{"l":"What an instrument observes: Schema Coverage Audit","h":"/questions/what-an-instrument-observes/schema-coverage-audit/","k":"answer"},{"l":"What an instrument observes: Page Experience Tracking","h":"/questions/what-an-instrument-observes/page-experience-tracking/","k":"answer"},{"l":"What an instrument observes: Social Listening","h":"/questions/what-an-instrument-observes/social-listening/","k":"answer"},{"l":"What an instrument observes: Consumer Sentiment","h":"/questions/what-an-instrument-observes/consumer-sentiment/","k":"answer"},{"l":"What an instrument observes: Lapse Detection","h":"/questions/what-an-instrument-observes/lapse-detection/","k":"answer"},{"l":"What an instrument observes: Propensity Scoring","h":"/questions/what-an-instrument-observes/propensity-scoring/","k":"answer"},{"l":"What an instrument observes: Referral Tracking","h":"/questions/what-an-instrument-observes/referral-tracking/","k":"answer"},{"l":"What an instrument observes: Partner Handoff Feed","h":"/questions/what-an-instrument-observes/partner-handoff-feed/","k":"answer"},{"l":"What an instrument observes: Consent Record","h":"/questions/what-an-instrument-observes/consent-record/","k":"answer"},{"l":"What an instrument observes: Contribution Margin Feed","h":"/questions/what-an-instrument-observes/contribution-margin-feed/","k":"answer"},{"l":"What form a content type takes: Landing Page","h":"/questions/what-form-a-content-type-takes/landing-page/","k":"answer"},{"l":"What form a content type takes: Social Post","h":"/questions/what-form-a-content-type-takes/social-post/","k":"answer"},{"l":"What form a content type takes: Social Carousel","h":"/questions/what-form-a-content-type-takes/social-carousel/","k":"answer"},{"l":"What form a content type takes: Short Video / Reel","h":"/questions/what-form-a-content-type-takes/short-video-reel/","k":"answer"},{"l":"What form a content type takes: Explainer Video","h":"/questions/what-form-a-content-type-takes/explainer-video/","k":"answer"},{"l":"What form a content type takes: Webinar","h":"/questions/what-form-a-content-type-takes/webinar/","k":"answer"},{"l":"What form a content type takes: Whitepaper / eBook","h":"/questions/what-form-a-content-type-takes/whitepaper-ebook/","k":"answer"},{"l":"What form a content type takes: Infographic","h":"/questions/what-form-a-content-type-takes/infographic/","k":"answer"},{"l":"What form a content type takes: Billboard / OOH","h":"/questions/what-form-a-content-type-takes/billboard-ooh/","k":"answer"},{"l":"What form a content type takes: Digital Signage","h":"/questions/what-form-a-content-type-takes/digital-signage/","k":"answer"},{"l":"Which creatives a content type templates: Promotional Email","h":"/questions/which-creatives-a-content-type-templates/promotional-email/","k":"answer"},{"l":"Which moves a journey makes: Retention & Reactivation","h":"/questions/which-moves-a-journey-makes/retention-and-reactivation/","k":"answer"},{"l":"Which moves a journey makes: Acquisition","h":"/questions/which-moves-a-journey-makes/acquisition/","k":"answer"},{"l":"Which moves a journey makes: Onboarding","h":"/questions/which-moves-a-journey-makes/onboarding/","k":"answer"},{"l":"Which moves a journey makes: Advocacy","h":"/questions/which-moves-a-journey-makes/advocacy/","k":"answer"},{"l":"At what level an instrument identifies: Site Visit","h":"/questions/at-what-level-an-instrument-identifies/site-visit/","k":"answer"},{"l":"At what level an instrument identifies: Internal Search","h":"/questions/at-what-level-an-instrument-identifies/internal-search/","k":"answer"},{"l":"At what level an instrument identifies: Global Click","h":"/questions/at-what-level-an-instrument-identifies/global-click/","k":"answer"},{"l":"At what level an instrument identifies: Form Submit","h":"/questions/at-what-level-an-instrument-identifies/form-submit/","k":"answer"},{"l":"At what level an instrument identifies: Phone Number Click","h":"/questions/at-what-level-an-instrument-identifies/phone-number-click/","k":"answer"},{"l":"At what level an instrument identifies: Chat Start","h":"/questions/at-what-level-an-instrument-identifies/chat-start/","k":"answer"},{"l":"At what level an instrument identifies: Conversion Start","h":"/questions/at-what-level-an-instrument-identifies/conversion-start/","k":"answer"},{"l":"At what level an instrument identifies: Conversion Complete","h":"/questions/at-what-level-an-instrument-identifies/conversion-complete/","k":"answer"},{"l":"At what level an instrument identifies: Account Registration Funnel","h":"/questions/at-what-level-an-instrument-identifies/account-registration-funnel/","k":"answer"},{"l":"At what level an instrument identifies: Video Funnel","h":"/questions/at-what-level-an-instrument-identifies/video-funnel/","k":"answer"},{"l":"At what level an instrument identifies: Resolved Lead Input","h":"/questions/at-what-level-an-instrument-identifies/resolved-lead-input/","k":"answer"},{"l":"At what level an instrument identifies: Fulfilment Outcome Feed","h":"/questions/at-what-level-an-instrument-identifies/fulfilment-outcome-feed/","k":"answer"},{"l":"At what level an instrument identifies: Email Engagement","h":"/questions/at-what-level-an-instrument-identifies/email-engagement/","k":"answer"},{"l":"At what level an instrument identifies: SMS Delivery & Engagement","h":"/questions/at-what-level-an-instrument-identifies/sms-delivery-and-engagement/","k":"answer"},{"l":"At what level an instrument identifies: Paid Media Delivery","h":"/questions/at-what-level-an-instrument-identifies/paid-media-delivery/","k":"answer"},{"l":"At what level an instrument identifies: Paid Search Cost & Conversion Tracking","h":"/questions/at-what-level-an-instrument-identifies/paid-search-cost-and-conversion-tracking/","k":"answer"},{"l":"At what level an instrument identifies: Media Cost at Tactic","h":"/questions/at-what-level-an-instrument-identifies/media-cost-at-tactic/","k":"answer"},{"l":"At what level an instrument identifies: Offline Delivery Volume","h":"/questions/at-what-level-an-instrument-identifies/offline-delivery-volume/","k":"answer"},{"l":"At what level an instrument identifies: Organic Search Visibility","h":"/questions/at-what-level-an-instrument-identifies/organic-search-visibility/","k":"answer"},{"l":"At what level an instrument identifies: AI Citation Tracking","h":"/questions/at-what-level-an-instrument-identifies/ai-citation-tracking/","k":"answer"},{"l":"At what level an instrument identifies: AI Response Monitoring","h":"/questions/at-what-level-an-instrument-identifies/ai-response-monitoring/","k":"answer"},{"l":"At what level an instrument identifies: Brand Mention Tracking","h":"/questions/at-what-level-an-instrument-identifies/brand-mention-tracking/","k":"answer"},{"l":"At what level an instrument identifies: Video Answer Tracking","h":"/questions/at-what-level-an-instrument-identifies/video-answer-tracking/","k":"answer"},{"l":"At what level an instrument identifies: Schema Coverage Audit","h":"/questions/at-what-level-an-instrument-identifies/schema-coverage-audit/","k":"answer"},{"l":"At what level an instrument identifies: Page Experience Tracking","h":"/questions/at-what-level-an-instrument-identifies/page-experience-tracking/","k":"answer"},{"l":"At what level an instrument identifies: Social Listening","h":"/questions/at-what-level-an-instrument-identifies/social-listening/","k":"answer"},{"l":"At what level an instrument identifies: Consumer Sentiment","h":"/questions/at-what-level-an-instrument-identifies/consumer-sentiment/","k":"answer"},{"l":"At what level an instrument identifies: Lapse Detection","h":"/questions/at-what-level-an-instrument-identifies/lapse-detection/","k":"answer"},{"l":"At what level an instrument identifies: Propensity Scoring","h":"/questions/at-what-level-an-instrument-identifies/propensity-scoring/","k":"answer"},{"l":"At what level an instrument identifies: Referral Tracking","h":"/questions/at-what-level-an-instrument-identifies/referral-tracking/","k":"answer"},{"l":"At what level an instrument identifies: Partner Handoff Feed","h":"/questions/at-what-level-an-instrument-identifies/partner-handoff-feed/","k":"answer"},{"l":"At what level an instrument identifies: Consent Record","h":"/questions/at-what-level-an-instrument-identifies/consent-record/","k":"answer"},{"l":"At what level an instrument identifies: Contribution Margin Feed","h":"/questions/at-what-level-an-instrument-identifies/contribution-margin-feed/","k":"answer"},{"l":"By what design a reading is established: Assisted-Conversion Actions","h":"/questions/by-what-design-a-reading-is-established/assisted-conversion-actions/","k":"answer"},{"l":"By what design a reading is established: Attributed-Conversion Share","h":"/questions/by-what-design-a-reading-is-established/attributed-conversion-share/","k":"answer"},{"l":"By what design a reading is established: Reactivation Rate","h":"/questions/by-what-design-a-reading-is-established/reactivation-rate/","k":"answer"},{"l":"By what design a reading is established: Revenue","h":"/questions/by-what-design-a-reading-is-established/revenue/","k":"answer"},{"l":"Which states a segment selects: Lapsed customers","h":"/questions/which-states-a-segment-selects/lapsed-customers/","k":"answer"},{"l":"Which channels a preference concerns: Channel Opt Out","h":"/questions/which-channels-a-preference-concerns/channel-opt-out/","k":"answer"},{"l":"Which channels a preference concerns: Frequency Preference","h":"/questions/which-channels-a-preference-concerns/frequency-preference/","k":"answer"},{"l":"Which content types a preference concerns: Content Opt Out","h":"/questions/which-content-types-a-preference-concerns/content-opt-out/","k":"answer"},{"l":"Which formats a preference concerns: Format Preference","h":"/questions/which-formats-a-preference-concerns/format-preference/","k":"answer"},{"l":"Whose occupancy a reading counts: Retention Rate","h":"/questions/whose-occupancy-a-reading-counts/retention-rate/","k":"answer"},{"l":"Where a journey begins: Retention & Reactivation","h":"/questions/where-a-journey-begins/retention-and-reactivation/","k":"answer"},{"l":"Where a journey begins: Acquisition","h":"/questions/where-a-journey-begins/acquisition/","k":"answer"},{"l":"Where a journey begins: Onboarding","h":"/questions/where-a-journey-begins/onboarding/","k":"answer"},{"l":"Where a journey begins: Advocacy","h":"/questions/where-a-journey-begins/advocacy/","k":"answer"},{"l":"Which channels a vendor delivers in: Google","h":"/questions/which-channels-a-vendor-delivers-in/google/","k":"answer"},{"l":"Which channels a vendor delivers in: YouTube","h":"/questions/which-channels-a-vendor-delivers-in/youtube/","k":"answer"},{"l":"Which channels a vendor delivers in: Meta","h":"/questions/which-channels-a-vendor-delivers-in/meta/","k":"answer"},{"l":"Which channels a vendor delivers in: LinkedIn","h":"/questions/which-channels-a-vendor-delivers-in/linkedin/","k":"answer"},{"l":"Which channels a vendor delivers in: Amazon","h":"/questions/which-channels-a-vendor-delivers-in/amazon/","k":"answer"},{"l":"Which channels a vendor delivers in: Twilio","h":"/questions/which-channels-a-vendor-delivers-in/twilio/","k":"answer"},{"l":"On what ground a permission basis rests, and what it permits: Email marketing consent","h":"/questions/on-what-ground-a-permission-basis-rests-and-what-it-permits/email-marketing-consent/","k":"answer"},{"l":"Where a campaign runs, and whose choice it honours: Retention campaign","h":"/questions/where-a-campaign-runs-and-whose-choice-it-honours/retention-campaign/","k":"answer"},{"l":"Which channel and surface a tactic uses: Win-back email","h":"/questions/which-channel-and-surface-a-tactic-uses/win-back-email/","k":"answer"},{"l":"Which content type a tactic uses: Win-back email","h":"/questions/which-content-type-a-tactic-uses/win-back-email/","k":"answer"},{"l":"When and where a tactic runs: Win-back email","h":"/questions/when-and-where-a-tactic-runs/win-back-email/","k":"answer"},{"l":"Who a tactic addresses, and on what basis: Win-back email","h":"/questions/who-a-tactic-addresses-and-on-what-basis/win-back-email/","k":"answer"},{"l":"When an action is valid: Send email","h":"/questions/when-an-action-is-valid/send-email/","k":"answer"},{"l":"When an offer is good: Percentage discount","h":"/questions/when-an-offer-is-good/percentage-discount/","k":"answer"},{"l":"What an instrument informs: Site Visit","h":"/questions/what-an-instrument-informs/site-visit/","k":"answer"},{"l":"What an instrument informs: Internal Search","h":"/questions/what-an-instrument-informs/internal-search/","k":"answer"},{"l":"What an instrument informs: Global Click","h":"/questions/what-an-instrument-informs/global-click/","k":"answer"},{"l":"What an instrument informs: Form Submit","h":"/questions/what-an-instrument-informs/form-submit/","k":"answer"},{"l":"What an instrument informs: Phone Number Click","h":"/questions/what-an-instrument-informs/phone-number-click/","k":"answer"},{"l":"What an instrument informs: Chat Start","h":"/questions/what-an-instrument-informs/chat-start/","k":"answer"},{"l":"What an instrument informs: Conversion Start","h":"/questions/what-an-instrument-informs/conversion-start/","k":"answer"},{"l":"What an instrument informs: Conversion Complete","h":"/questions/what-an-instrument-informs/conversion-complete/","k":"answer"},{"l":"What an instrument informs: Account Registration Funnel","h":"/questions/what-an-instrument-informs/account-registration-funnel/","k":"answer"},{"l":"What an instrument informs: Video Funnel","h":"/questions/what-an-instrument-informs/video-funnel/","k":"answer"},{"l":"What an instrument informs: Resolved Lead Input","h":"/questions/what-an-instrument-informs/resolved-lead-input/","k":"answer"},{"l":"What an instrument informs: Fulfilment Outcome Feed","h":"/questions/what-an-instrument-informs/fulfilment-outcome-feed/","k":"answer"},{"l":"What an instrument informs: Email Engagement","h":"/questions/what-an-instrument-informs/email-engagement/","k":"answer"},{"l":"What an instrument informs: SMS Delivery & Engagement","h":"/questions/what-an-instrument-informs/sms-delivery-and-engagement/","k":"answer"},{"l":"What an instrument informs: Paid Media Delivery","h":"/questions/what-an-instrument-informs/paid-media-delivery/","k":"answer"},{"l":"What an instrument informs: Paid Search Cost & Conversion Tracking","h":"/questions/what-an-instrument-informs/paid-search-cost-and-conversion-tracking/","k":"answer"},{"l":"What an instrument informs: Media Cost at Tactic","h":"/questions/what-an-instrument-informs/media-cost-at-tactic/","k":"answer"},{"l":"What an instrument informs: Offline Delivery Volume","h":"/questions/what-an-instrument-informs/offline-delivery-volume/","k":"answer"},{"l":"What an instrument informs: Organic Search Visibility","h":"/questions/what-an-instrument-informs/organic-search-visibility/","k":"answer"},{"l":"What an instrument informs: AI Citation Tracking","h":"/questions/what-an-instrument-informs/ai-citation-tracking/","k":"answer"},{"l":"What an instrument informs: AI Response Monitoring","h":"/questions/what-an-instrument-informs/ai-response-monitoring/","k":"answer"},{"l":"What an instrument informs: Brand Mention Tracking","h":"/questions/what-an-instrument-informs/brand-mention-tracking/","k":"answer"},{"l":"What an instrument informs: Video Answer Tracking","h":"/questions/what-an-instrument-informs/video-answer-tracking/","k":"answer"},{"l":"What an instrument informs: Schema Coverage Audit","h":"/questions/what-an-instrument-informs/schema-coverage-audit/","k":"answer"},{"l":"What an instrument informs: Page Experience Tracking","h":"/questions/what-an-instrument-informs/page-experience-tracking/","k":"answer"},{"l":"What an instrument informs: Social Listening","h":"/questions/what-an-instrument-informs/social-listening/","k":"answer"},{"l":"What an instrument informs: Consumer Sentiment","h":"/questions/what-an-instrument-informs/consumer-sentiment/","k":"answer"},{"l":"What an instrument informs: Lapse Detection","h":"/questions/what-an-instrument-informs/lapse-detection/","k":"answer"},{"l":"What an instrument informs: Propensity Scoring","h":"/questions/what-an-instrument-informs/propensity-scoring/","k":"answer"},{"l":"What an instrument informs: Referral Tracking","h":"/questions/what-an-instrument-informs/referral-tracking/","k":"answer"},{"l":"What an instrument informs: Partner Handoff Feed","h":"/questions/what-an-instrument-informs/partner-handoff-feed/","k":"answer"},{"l":"What an instrument informs: Consent Record","h":"/questions/what-an-instrument-informs/consent-record/","k":"answer"},{"l":"What an instrument informs: Contribution Margin Feed","h":"/questions/what-an-instrument-informs/contribution-margin-feed/","k":"answer"},{"l":"Which readings a rate divides: Return on Ad Spend","h":"/questions/which-readings-a-rate-divides/return-on-ad-spend/","k":"answer"},{"l":"Which readings a rate divides: Revenue per Lead","h":"/questions/which-readings-a-rate-divides/revenue-per-lead/","k":"answer"},{"l":"Which readings a rate divides: Revenue per Conversion","h":"/questions/which-readings-a-rate-divides/revenue-per-conversion/","k":"answer"},{"l":"Which readings a rate divides: Click-through Rate","h":"/questions/which-readings-a-rate-divides/click-through-rate/","k":"answer"},{"l":"Which readings a rate divides: Visibility Momentum","h":"/questions/which-readings-a-rate-divides/visibility-momentum/","k":"answer"},{"l":"Which readings a rate divides: Frequency","h":"/questions/which-readings-a-rate-divides/frequency/","k":"answer"},{"l":"What a rate is counted against: First-Time Visit Share","h":"/questions/what-a-rate-is-counted-against/first-time-visit-share/","k":"answer"},{"l":"What a rate is counted against: Qualified Visit Rate","h":"/questions/what-a-rate-is-counted-against/qualified-visit-rate/","k":"answer"},{"l":"What a rate is counted against: Content Engagement Rate","h":"/questions/what-a-rate-is-counted-against/content-engagement-rate/","k":"answer"},{"l":"What a rate is counted against: Video Completion Rate","h":"/questions/what-a-rate-is-counted-against/video-completion-rate/","k":"answer"},{"l":"What a rate is counted against: Form Start to Submit Rate","h":"/questions/what-a-rate-is-counted-against/form-start-to-submit-rate/","k":"answer"},{"l":"What a rate is counted against: Conversion Flow Completion Rate","h":"/questions/what-a-rate-is-counted-against/conversion-flow-completion-rate/","k":"answer"},{"l":"What a rate is counted against: Fulfilment Rate","h":"/questions/what-a-rate-is-counted-against/fulfilment-rate/","k":"answer"},{"l":"What a rate is counted against: Account Activation Rate","h":"/questions/what-a-rate-is-counted-against/account-activation-rate/","k":"answer"},{"l":"What a rate is counted against: Lead to Conversion Rate","h":"/questions/what-a-rate-is-counted-against/lead-to-conversion-rate/","k":"answer"},{"l":"What a rate is counted against: Lead to Modelled Conversion Rate","h":"/questions/what-a-rate-is-counted-against/lead-to-modelled-conversion-rate/","k":"answer"},{"l":"What a rate is counted against: Attributed-Conversion Share","h":"/questions/what-a-rate-is-counted-against/attributed-conversion-share/","k":"answer"},{"l":"What a rate is counted against: Referral Conversion Rate","h":"/questions/what-a-rate-is-counted-against/referral-conversion-rate/","k":"answer"},{"l":"What a rate is counted against: Cost per Lead","h":"/questions/what-a-rate-is-counted-against/cost-per-lead/","k":"answer"},{"l":"What a rate is counted against: Cost per Conversion","h":"/questions/what-a-rate-is-counted-against/cost-per-conversion/","k":"answer"},{"l":"What a rate is counted against: Paid Search Efficiency","h":"/questions/what-a-rate-is-counted-against/paid-search-efficiency/","k":"answer"},{"l":"What a rate is counted against: Email Engagement Rate","h":"/questions/what-a-rate-is-counted-against/email-engagement-rate/","k":"answer"},{"l":"What a rate is counted against: SMS Engagement Rate","h":"/questions/what-a-rate-is-counted-against/sms-engagement-rate/","k":"answer"},{"l":"What a rate is counted against: Organic Visibility Share","h":"/questions/what-a-rate-is-counted-against/organic-visibility-share/","k":"answer"},{"l":"What a rate is counted against: Citation Rate","h":"/questions/what-a-rate-is-counted-against/citation-rate/","k":"answer"},{"l":"What a rate is counted against: Mention Rate","h":"/questions/what-a-rate-is-counted-against/mention-rate/","k":"answer"},{"l":"What a rate is counted against: Share of Voice","h":"/questions/what-a-rate-is-counted-against/share-of-voice/","k":"answer"},{"l":"What a rate is counted against: Schema Coverage","h":"/questions/what-a-rate-is-counted-against/schema-coverage/","k":"answer"},{"l":"What a rate is counted against: Advocacy Rate","h":"/questions/what-a-rate-is-counted-against/advocacy-rate/","k":"answer"},{"l":"What a rate is counted against: Position","h":"/questions/what-a-rate-is-counted-against/position/","k":"answer"},{"l":"What a rate is counted against: Hallucination Rate","h":"/questions/what-a-rate-is-counted-against/hallucination-rate/","k":"answer"},{"l":"What a rate is counted against: Post-Citation Click-through Rate","h":"/questions/what-a-rate-is-counted-against/post-citation-click-through-rate/","k":"answer"},{"l":"What a rate is counted against: Lapse Rate","h":"/questions/what-a-rate-is-counted-against/lapse-rate/","k":"answer"},{"l":"What a rate is counted against: Likely-to-Lapse Rate","h":"/questions/what-a-rate-is-counted-against/likely-to-lapse-rate/","k":"answer"},{"l":"What a rate is counted against: Opt-out Rate","h":"/questions/what-a-rate-is-counted-against/opt-out-rate/","k":"answer"},{"l":"Over which window a formula computes: Reactivation rate formula","h":"/questions/over-which-window-a-formula-computes/reactivation-rate-formula/","k":"answer"},{"l":"Over which window a formula computes: Customer lifetime value formula","h":"/questions/over-which-window-a-formula-computes/customer-lifetime-value-formula/","k":"answer"},{"l":"Which design an attribution model is a case of: First Touch","h":"/questions/which-design-an-attribution-model-is-a-case-of/first-touch/","k":"answer"},{"l":"Which design an attribution model is a case of: Last Touch","h":"/questions/which-design-an-attribution-model-is-a-case-of/last-touch/","k":"answer"},{"l":"Which design an attribution model is a case of: Linear","h":"/questions/which-design-an-attribution-model-is-a-case-of/linear/","k":"answer"},{"l":"Which design an attribution model is a case of: Time Decay","h":"/questions/which-design-an-attribution-model-is-a-case-of/time-decay/","k":"answer"},{"l":"Which design an attribution model is a case of: Position Based","h":"/questions/which-design-an-attribution-model-is-a-case-of/position-based/","k":"answer"},{"l":"Which design an attribution model is a case of: Data Driven","h":"/questions/which-design-an-attribution-model-is-a-case-of/data-driven/","k":"answer"},{"l":"In what unit a parameter is measured: Attribution lookback window","h":"/questions/in-what-unit-a-parameter-is-measured/attribution-lookback-window/","k":"answer"},{"l":"In what unit a parameter is measured: Viewable pixel share","h":"/questions/in-what-unit-a-parameter-is-measured/viewable-pixel-share/","k":"answer"},{"l":"In what unit a parameter is measured: Viewable time","h":"/questions/in-what-unit-a-parameter-is-measured/viewable-time/","k":"answer"},{"l":"In what unit a parameter is measured: Minimum detectable effect","h":"/questions/in-what-unit-a-parameter-is-measured/minimum-detectable-effect/","k":"answer"},{"l":"In what unit a parameter is measured: Statistical power","h":"/questions/in-what-unit-a-parameter-is-measured/statistical-power/","k":"answer"},{"l":"In what unit a parameter is measured: Significance level","h":"/questions/in-what-unit-a-parameter-is-measured/significance-level/","k":"answer"},{"l":"In what unit a parameter is measured: Holdout share","h":"/questions/in-what-unit-a-parameter-is-measured/holdout-share/","k":"answer"},{"l":"In what unit a parameter is measured: Incrementality factor","h":"/questions/in-what-unit-a-parameter-is-measured/incrementality-factor/","k":"answer"},{"l":"In what unit a parameter is measured: Frequency cap","h":"/questions/in-what-unit-a-parameter-is-measured/frequency-cap/","k":"answer"},{"l":"In what unit a parameter is measured: Session timeout","h":"/questions/in-what-unit-a-parameter-is-measured/session-timeout/","k":"answer"},{"l":"In what unit a parameter is measured: Retention period","h":"/questions/in-what-unit-a-parameter-is-measured/retention-period/","k":"answer"},{"l":"In what unit a parameter is measured: Discount rate","h":"/questions/in-what-unit-a-parameter-is-measured/discount-rate/","k":"answer"},{"l":"Which metrics a parameter sets: Incrementality factor","h":"/questions/which-metrics-a-parameter-sets/incrementality-factor/","k":"answer"},{"l":"Which metrics a parameter sets: Discount rate","h":"/questions/which-metrics-a-parameter-sets/discount-rate/","k":"answer"},{"l":"Which attribution models a parameter sets: Attribution lookback window","h":"/questions/which-attribution-models-a-parameter-sets/attribution-lookback-window/","k":"answer"},{"l":"Which evidence designs a parameter sets: Minimum detectable effect","h":"/questions/which-evidence-designs-a-parameter-sets/minimum-detectable-effect/","k":"answer"},{"l":"Which evidence designs a parameter sets: Statistical power","h":"/questions/which-evidence-designs-a-parameter-sets/statistical-power/","k":"answer"},{"l":"Which evidence designs a parameter sets: Significance level","h":"/questions/which-evidence-designs-a-parameter-sets/significance-level/","k":"answer"},{"l":"Which evidence designs a parameter sets: Holdout share","h":"/questions/which-evidence-designs-a-parameter-sets/holdout-share/","k":"answer"},{"l":"Which instruments a parameter sets: Viewable pixel share","h":"/questions/which-instruments-a-parameter-sets/viewable-pixel-share/","k":"answer"},{"l":"Which instruments a parameter sets: Viewable time","h":"/questions/which-instruments-a-parameter-sets/viewable-time/","k":"answer"},{"l":"Which instruments a parameter sets: Session timeout","h":"/questions/which-instruments-a-parameter-sets/session-timeout/","k":"answer"},{"l":"Which purposes a parameter bounds: Retention period","h":"/questions/which-purposes-a-parameter-bounds/retention-period/","k":"answer"},{"l":"Which tactics a parameter constrains: Frequency cap","h":"/questions/which-tactics-a-parameter-constrains/frequency-cap/","k":"answer"},{"l":"By which design a parameter is calibrated: Attribution lookback window","h":"/questions/by-which-design-a-parameter-is-calibrated/attribution-lookback-window/","k":"answer"},{"l":"By which design a parameter is calibrated: Incrementality factor","h":"/questions/by-which-design-a-parameter-is-calibrated/incrementality-factor/","k":"answer"},{"l":"On what basis a parameter defaults: Attribution lookback window","h":"/questions/on-what-basis-a-parameter-defaults/attribution-lookback-window/","k":"answer"},{"l":"On what basis a parameter defaults: Viewable pixel share","h":"/questions/on-what-basis-a-parameter-defaults/viewable-pixel-share/","k":"answer"},{"l":"On what basis a parameter defaults: Viewable time","h":"/questions/on-what-basis-a-parameter-defaults/viewable-time/","k":"answer"},{"l":"On what basis a parameter defaults: Minimum detectable effect","h":"/questions/on-what-basis-a-parameter-defaults/minimum-detectable-effect/","k":"answer"},{"l":"On what basis a parameter defaults: Statistical power","h":"/questions/on-what-basis-a-parameter-defaults/statistical-power/","k":"answer"},{"l":"On what basis a parameter defaults: Significance level","h":"/questions/on-what-basis-a-parameter-defaults/significance-level/","k":"answer"},{"l":"On what basis a parameter defaults: Holdout share","h":"/questions/on-what-basis-a-parameter-defaults/holdout-share/","k":"answer"},{"l":"On what basis a parameter defaults: Incrementality factor","h":"/questions/on-what-basis-a-parameter-defaults/incrementality-factor/","k":"answer"},{"l":"On what basis a parameter defaults: Frequency cap","h":"/questions/on-what-basis-a-parameter-defaults/frequency-cap/","k":"answer"},{"l":"On what basis a parameter defaults: Session timeout","h":"/questions/on-what-basis-a-parameter-defaults/session-timeout/","k":"answer"},{"l":"On what basis a parameter defaults: Retention period","h":"/questions/on-what-basis-a-parameter-defaults/retention-period/","k":"answer"},{"l":"On what basis a parameter defaults: Discount rate","h":"/questions/on-what-basis-a-parameter-defaults/discount-rate/","k":"answer"},{"l":"Which surfaces a channel includes: Search","h":"/questions/which-surfaces-a-channel-includes/search/","k":"answer"},{"l":"Which surfaces a channel includes: AI Referral","h":"/questions/which-surfaces-a-channel-includes/ai-referral/","k":"answer"},{"l":"Which surfaces a channel includes: Social","h":"/questions/which-surfaces-a-channel-includes/social/","k":"answer"},{"l":"Which surfaces a channel includes: Video","h":"/questions/which-surfaces-a-channel-includes/video/","k":"answer"},{"l":"Which surfaces a channel includes: Audio","h":"/questions/which-surfaces-a-channel-includes/audio/","k":"answer"},{"l":"Which surfaces a channel includes: Display","h":"/questions/which-surfaces-a-channel-includes/display/","k":"answer"},{"l":"Which surfaces a channel includes: Referral","h":"/questions/which-surfaces-a-channel-includes/referral/","k":"answer"},{"l":"Which surfaces a channel includes: Email","h":"/questions/which-surfaces-a-channel-includes/email/","k":"answer"},{"l":"Which surfaces a channel includes: SMS","h":"/questions/which-surfaces-a-channel-includes/sms/","k":"answer"},{"l":"Which surfaces a channel includes: Phone Call","h":"/questions/which-surfaces-a-channel-includes/phone-call/","k":"answer"},{"l":"Which surfaces a channel includes: Direct Mail","h":"/questions/which-surfaces-a-channel-includes/direct-mail/","k":"answer"},{"l":"Which surfaces a channel includes: Print","h":"/questions/which-surfaces-a-channel-includes/print/","k":"answer"},{"l":"Which surfaces a channel includes: Out of Home","h":"/questions/which-surfaces-a-channel-includes/out-of-home/","k":"answer"},{"l":"Which surfaces a channel includes: Public Relations","h":"/questions/which-surfaces-a-channel-includes/public-relations/","k":"answer"},{"l":"Which surfaces a channel includes: Events","h":"/questions/which-surfaces-a-channel-includes/events/","k":"answer"},{"l":"Which surfaces a channel includes: Sponsorship","h":"/questions/which-surfaces-a-channel-includes/sponsorship/","k":"answer"},{"l":"Which content types reach a channel: Social","h":"/questions/which-content-types-reach-a-channel/social/","k":"answer"},{"l":"Which content types reach a channel: Video","h":"/questions/which-content-types-reach-a-channel/video/","k":"answer"},{"l":"Which content types reach a channel: Audio","h":"/questions/which-content-types-reach-a-channel/audio/","k":"answer"},{"l":"Which content types reach a channel: Email","h":"/questions/which-content-types-reach-a-channel/email/","k":"answer"},{"l":"Which content types reach a channel: SMS","h":"/questions/which-content-types-reach-a-channel/sms/","k":"answer"},{"l":"Which content types reach a channel: Out of Home","h":"/questions/which-content-types-reach-a-channel/out-of-home/","k":"answer"},{"l":"Which content types reach a channel: Public Relations","h":"/questions/which-content-types-reach-a-channel/public-relations/","k":"answer"},{"l":"Which facts a channel yields: Search","h":"/questions/which-facts-a-channel-yields/search/","k":"answer"},{"l":"Which facts a channel yields: AI Referral","h":"/questions/which-facts-a-channel-yields/ai-referral/","k":"answer"},{"l":"Which facts a channel yields: Social","h":"/questions/which-facts-a-channel-yields/social/","k":"answer"},{"l":"Which facts a channel yields: Video","h":"/questions/which-facts-a-channel-yields/video/","k":"answer"},{"l":"Which facts a channel yields: Audio","h":"/questions/which-facts-a-channel-yields/audio/","k":"answer"},{"l":"Which facts a channel yields: Display","h":"/questions/which-facts-a-channel-yields/display/","k":"answer"},{"l":"Which facts a channel yields: Referral","h":"/questions/which-facts-a-channel-yields/referral/","k":"answer"},{"l":"Which facts a channel yields: Email","h":"/questions/which-facts-a-channel-yields/email/","k":"answer"},{"l":"Which facts a channel yields: SMS","h":"/questions/which-facts-a-channel-yields/sms/","k":"answer"},{"l":"Which facts a channel yields: Phone Call","h":"/questions/which-facts-a-channel-yields/phone-call/","k":"answer"},{"l":"Which facts a channel yields: Direct Mail","h":"/questions/which-facts-a-channel-yields/direct-mail/","k":"answer"},{"l":"Which facts a channel yields: Print","h":"/questions/which-facts-a-channel-yields/print/","k":"answer"},{"l":"Which facts a channel yields: Out of Home","h":"/questions/which-facts-a-channel-yields/out-of-home/","k":"answer"},{"l":"Which facts a channel yields: Public Relations","h":"/questions/which-facts-a-channel-yields/public-relations/","k":"answer"},{"l":"Who delivers in a channel: Search","h":"/questions/who-delivers-in-a-channel/search/","k":"answer"},{"l":"Who delivers in a channel: Social","h":"/questions/who-delivers-in-a-channel/social/","k":"answer"},{"l":"Who delivers in a channel: Video","h":"/questions/who-delivers-in-a-channel/video/","k":"answer"},{"l":"Who delivers in a channel: Display","h":"/questions/who-delivers-in-a-channel/display/","k":"answer"},{"l":"Who delivers in a channel: SMS","h":"/questions/who-delivers-in-a-channel/sms/","k":"answer"},{"l":"What a content type corresponds to elsewhere: FAQ Page","h":"/questions/what-a-content-type-corresponds-to-elsewhere/faq-page/","k":"answer"},{"l":"What a content type corresponds to elsewhere: Blog Post","h":"/questions/what-a-content-type-corresponds-to-elsewhere/blog-post/","k":"answer"},{"l":"What a content type corresponds to elsewhere: How-To Guide","h":"/questions/what-a-content-type-corresponds-to-elsewhere/how-to-guide/","k":"answer"},{"l":"Build checks","h":"/checks/","k":"reference"},{"l":"Relationships","h":"/relationships/","k":"reference"}]